Wells Fargo

Campaign Analytics Senior Manager

Wells Fargo • $100K — $130K *
Charlotte, NC 28269In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 7+ years of analytics experience through various avenues
  • 3+ years of management or leadership experience
  • 2+ years of marketing campaign analytics experience preferred
  • Strong analytical skills with data-driven marketing insights
  • Proficiency in SQL, Python/R, and data visualization tools, particularly Tableau
  • Experience with large-scale data sets and statistical testing
  • Hands-on experience with ETL and data warehousing processes

Responsibilities

  • Lead and develop a team of analytics professionals to achieve business goals
  • Define and implement data-driven research and analytics strategies
  • Provide strategic consultation and translate analytical findings into insights
  • Oversee the development of advanced analytical approaches and techniques
  • Analyze large datasets to identify trends and deliver actionable recommendations
  • Manage resources to align with strategic initiatives and business commitments
  • Collaborate with cross-functional teams to enhance marketing strategies and processes

Benefits

  • Hybrid work schedule with a mix of in-office and remote days
  • Opportunities for mentoring and talent development
  • Supportive environment for continuous improvement and innovation
  • Access to advanced analytical tools and methodologies
Full Job Description
About this role:
Wells Fargo is seeking a talented Campaign Analytics Senior Manager to join our growing Marketing Analytics team within Consumer Banking and Lending (CBL).
In this role, you will partner closely with business stakeholders, lead and develop a team of data scientists, and play a critical role in shaping the performance of our marketing campaigns. You will conduct analysis to evaluate key marketing levels, deliver actionable in-flight reporting to continuously refine campaign performance, and generate insights that inform future optimization strategies.
Additionally, you will contribute to the development and execution of marketing strategies that drive customer growth and engagement, while improving overall campaign effectiveness and efficiency.
In this role, you will:
Lead and develop a high-performing team of analytics professionals, providing direction, coaching, and oversight to ensure successful execution of key initiatives and business objectives. Define and implement strategies for planning, coordinating, and delivering data-driven research, analytics, and intelligence that support marketing and broader business goals.
Partner with stakeholders and influence leaders across all levels to provide strategic consultation, translating complex analytical findings into clear, actionable insights. Oversee the development of advanced analytical approaches, leveraging statistical techniques, modeling, and experimentation to measure and optimize campaign performance both in-flight and post-campaign.Drive the analysis of large, complex structured and unstructured datasets to identify trends, generate hypotheses, and deliver meaningful recommendations that inform decision-making. Guide teams in solving complex business problems, ensuring high-quality deliverables while building strong analytical capabilities and technical expertise.Manage allocation of people and financial resources to align with strategic priorities and meet business commitments. Foster a culture of continuous improvement and talent development, enabling the team to innovate, scale analytical solutions, and enhance marketing effectiveness and efficiency.Collaborate cross-functionally with peers and leaders to shape strategies, improve business processes, and identify opportunities for optimization, including enhancements to data, systems, and analytical capabilities.
Required Qualifications:
  • 7+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • 3+ years of management or leadership experience
Desired Qualifications:
  • 2+ years of previous marketing campaign analytics experience
  • Strong analytical skills, with experience using data and insights to inform marketing decisions
  • Proficiency in SQL, Python / R, and other programming languages
  • Proficiency in Data visualization preferably with Tableau
  • Experience with large production data sets
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
  • Expertise in statistical testing
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams
  • Experience with technical systems and business processes extracting data driven insights while identifying opportunities for engineering enhancements
  • Hands-on experience of Extract, Transform and Load (ETL) and data warehousing for purposes of integrating different data sources
  • Experience with managing and having direct reports
  • Experience using Copilot and AI prompting
  • Comfortable with ambiguity and passionate about customer and employee experience
  • Strong track record mentoring and developing talent.
Job Expectations:
  • Hybrid work schedule. Must be able to work from one of the approved jobs posting locations three (3) days in office & two (2) days remote
  • This position is not eligible for Visa sponsorship
  • Relocation assistance is not available for this position

Posting End Date:

21 Jun 2026

*Job posting may come down early due to volume of applicants.

About Wells Fargo

Wells Fargo Careers

Joining Wells Fargo means becoming part of a distinguished financial institution that has been a cornerstone of innovation and leadership in the banking industry. At Wells Fargo, we offer a plethora of job opportunities designed to empower your career growth and development in a diverse and inclusive environment.

Work You’ll Do

At Wells Fargo, you will be part of a team that values diversity and is committed to fostering an inclusive culture. We are looking for professionals who are eager to drive innovation and lead with integrity. Our employees are our greatest asset, and we invest in their professional growth through comprehensive leadership and diversity training programs that are recognized industry-wide.

Explore a Multitude of Career Paths

Whether you're interested in a position in finance, IT, customer service, or management, Wells Fargo has career opportunities in various fields. Our team members benefit from job stability, competitive benefits, and a culture that values and rewards performance and dedication.

Internship Programs

Kickstart your career with a Wells Fargo internship. Our programs provide invaluable industry exposure, professional skills development, and networking opportunities that often lead to full-time employment offers. Interns at Wells Fargo work on real projects, solve actual challenges, and gain the mentorship of seasoned professionals.

Professional Growth and Development

We believe in nurturing the potential of our employees. Wells Fargo offers robust training programs and resources to help every team member excel in their current roles and prepare for future challenges. Growth at Wells Fargo is not just about climbing the career ladder but expanding your skills and expertise to add value to our team and customers.

Benefits and Rewards

Wells Fargo is committed to the well-being of our team members. We offer a comprehensive benefits package that includes health care, retirement plans, and generous paid time off. Additionally, we provide unique perks like employee discounts, adoption assistance, and tuition reimbursement.

Join Our Team

Discover the opportunities waiting for you at Wells Fargo by exploring open positions that match your skills and interests. We are continuously hiring and looking for individuals who bring creativity, passion, and a drive to serve our customers.

Stay Connected

Keep up to date with the latest from Wells Fargo Careers by subscribing to our job alert emails. Tailor your subscription to receive updates that align with your career preferences and get insider tips on crafting the perfect resume and acing your interview.

Networking and Innovation

At Wells Fargo, networking and innovation go hand in hand. We encourage our employees to connect across departments and roles to foster new ideas and strategies that lead to groundbreaking solutions.

Empower Your Career

Step into a role at Wells Fargo where your skills will be honed, your achievements recognized, and your career can flourish. We're not just filling positions; we're building leaders who are equipped to navigate the complexities of the financial world. Join Wells Fargo today and be part of a team that’s redefining the future of banking.
Learn more about Wells Fargo
Size
246,577 employees
Market Cap
$155.2 billion
Industry
Finance & Insurance
Net Income
$3.3 billion
Founded
1852
5 Year Trend
-5.9%
NASDAQ
WFC
* Ladders Estimates

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