General Motors

Cadillac, Social Media Lead, Assistant Manager

General Motors • $80K — $95K *
Warren, MI 48089Hybrid
Manufacturing & Automotive
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 7+ years of experience in social media management with ownership of brand channels, preferably in the automotive or luxury sectors.
  • Deep knowledge of major social media platforms (Meta, Instagram, TikTok, YouTube) and current community behaviors.
  • Strong understanding of brand language and tone of voice in the social media context.
  • Exceptional organizational and project management skills with an ability to prioritize multiple projects.
  • Self-starter who thrives in a fast-paced and evolving environment.
  • Exceptional written and verbal communication skills, with strong presentation abilities.
  • Proven ability to lead complex programs across multiple stakeholders from brief to delivery.

Responsibilities

  • Lead evergreen and tentpole social strategy execution aligned with brand and business objectives.
  • Manage the social content calendar, ensuring alignment with brand, product, and experiential teams.
  • Oversee day-to-day social publishing and channel operations, ensuring premium execution across platforms.
  • Brief and direct social agencies and internal creative teams, managing deliverables and timelines.
  • Lead real-time social coverage for major events and strategic activations.
  • Guide community management efforts, ensuring appropriate tone of voice and engagement.
  • Collaborate with analytics teams to provide insights for optimizing content performance.

Benefits

  • Remote work flexibility, with partial in-office requirements for local candidates.
  • Regular travel (25-50%) to support brand events and initiatives.
  • Potential eligibility for relocation benefits.
Full Job Description

Job Description

Cadillac is building a modern, global luxury brand that feels as distinctive insocialas it does on the road. The Social Media Lead, AssistantManagerwill own day-to-day social strategy and execution for Cadillac27s brand channels, translating brand ambition into social-native stories thatelevate the brandandstrengthencultural relevance.

Reporting into the Cadillac Social Strategy Lead, this role connects strategy to execution across evergreen, campaign, and tentpole moments (including key cultural events and brand partnership integration). You will lead our in-house and agency partners, safeguard the brand across platforms, and ensure that every post, series, and live momenthelpsCadillac stand out.

We27re looking for a social media operator who can think like an editor, producer, and brand steward at once: comfortable in complex, fast-moving collaborative environments, fluent in auto and/or luxury, and energized by building a social ecosystem that audiences seek outnot scroll past.

Key Responsibilities:

  • Strategy & Planning:Lead Cadillac27s evergreen and tentpole social strategy execution aligned to brand and businessobjectives.

  • Content Calendar Management:Own the social content calendar end-to-end, partnering with brand, product, experiential, motorsports, PR/comms, media, and analytics to align priorities and timelines.

  • Publishing & Channel Management:Oversee day-to-day publishing and channel operations (formats, specs, copy, tagging, collab posts, live streams)in partnership with agency partners,ensuring platform-native, premium execution.

  • Agency & Maker Leadership:Brief and direct social agencies and internalsocial creativemakers from concept through delivery, providing clear, actionable feedback and managing scope, timelines, and deliverables.

  • Tentpole & Live Coverage:Lead real-time social coverage for priority events (e.g., launches, cultural moments,ctivations), including run-of-show and scenario planning.

  • Community & Social Care:Guidecommunity management approach for Cadillac channels in partnership with agencies and Social Care teams (tone of voice, engagement priorities, escalation paths).

  • Compliance & Risk Management:Route and align content with Legal, Safety, Risk, and Brand (disclaimers, alcohol and driving standards, influencer disclosures,musicand asset usage) and uphold platform and privacy policies.

  • Analytics & Optimization:Collaborate with Analytics and agencies on monthly/quarterly reporting, KPIs, and test-and-learn agendas; useinsights to refine content, formats,and inform strategies.

  • Cross-Tier & Partner Integration:Coordinate with global and regional teams, dealers, and external partners to share social toolkits and assets, enabling distributed channels while protecting Cadillac27s brand standards.

  • Media Partnership:Collaborate with media and performance teams on paid social asset needs, boosting plans, and creative needs ensuring organic and paid feel cohesive across the funnel.

  • Brand Consistency:Ensure all Cadillac social channels reflect the correct brand positioning, tone of voice, and visual identity while adapting intelligently to each platform27s native behaviors.

Requirements:

  • Experience:7+ years in social mediawith significant ownership of brand channels, experience in automotive and/orluxurystrongly preferred

  • Platform & Social Best Practices Expertise:Deep knowledge ofmajor social media platforms (Meta, Instagram, TikTok,YouTube, etc.)and current content and community behaviors withdemonstratedability to share social storytelling

  • Creative Passion:Strong understanding of brand language and tone of voice and articulation in social media space.

  • Project Management:Excellent organizational and project management skills with the ability to prioritize multiple deadlines.

  • Adaptability:Self-starter capable of thriving in a fast-paced, evolving environment.

  • Communication Skills:Exceptional written and verbal communication, presentation, and interpersonal skills.

  • Collaboration:Proven ability to run complex, multi-stakeholder programs from brief to delivery with comfort leading agencies, internal creative teams and cross-functional teams with clear priorities, timelines, and decisions

  • Proactive Approach:Initiative to drive results and problem-solve effectively.

  • Education:Bachelor27s degree required.

#LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}. The selected candidate will be required to travel on a regular basis (25-50%) for this role. This job may be eligible for relocation benefits.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who drive success at General Motors.

Job Alert Emails

Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at General Motors

More Manufacturing & Automotive Jobs

Find similar Cadillac, Social Media Lead, Assistant Manager jobs:

NationwideWarren, MI