EURPAC MRLG a division of EURPAC Services Inc. has over 60 years of proven success representation consumer packaged goods (CGP) within the complex Military Resale Channel. Providing comprehensive sales and marketing service solutions to our clients. Our process and proprietary technology are designed to deliver success in this unique retail channel. We are looking for a Business Manager in Richmond, Virginia to join our team!
This position will report to the Senior Director of Marketing.Primary Duties:- Achieve annual client Volume Plan
- Achieve annual EURPAC revenue objectives by client, fiduciary responsibility to Eurpac ESOP
- Responsible for learning and maintaining intimate knowledge of the military resale system
- Be the "Single Point of Contact" for all brands managed in your portfolio for client, field and customer
- Develop marketing plans for the military resale customer to maximize:
- Distribution
- Merchandising
- Promotion
- Support the field by creating and communicating sales aids/materials to sell marketing plans
Scope: Worldwide
Principal Responsibilities:- Manage marketing efforts of principals to aid Field Sales in the achievement of annual volume goals
- Provide sales input relative to the marketing plan for the purpose of achieving annual volume goals
- Plan, develop, communicate and evaluate promotions and product introduction for all assigned principals.
- Maximize speed to shelf objectives for EURPAC, dist. Setup, sell sheets, allocation goals
- Build strong relationships with buyers and assigned principals
- Penetrate and build relationships above Buyer and Military manager
- Develop, on an as needed basis, category reviews and reclaims for all assigned principals
- Assist manufacturers in the development of shelf schematics pertinent to military commissaries
- Plan couponing strategies and coordinate distribution
- Assist in the development of the most efficient delivery system, including if appropriate, a distributor network
- Monitor competitive activities
- Assist field sales in maximizing individual or region volume opportunities
- Develop and coordinate regional and customer specific marketing plans
- DeCA and Exchange specific
- Conus and OConus specific
- Manage clients' internal systems in relation to promotional planning, trade funds and trading volume goals
- Requested special project - ensure all assigned special projects are value added, enhance EURPAC strategies and a reasonable time line is set
- Coordinate preparation and maintenance of distribution and pricing in focus
- Manage and operate within the established operating and marketing budgets, trade receivables
- Create and maintain client scorecard to reflect agreed to objectives of client and EURPAC
- Be an industry participant
- Special projects and other tasks that may be assigned as needed.
Working Relationships:- Peers and senior leadership both within EURPAC, DeCA and assigned clients
- Responsible for managing marketing assistant
Skills Required: - Strong skill set in oversight and direction of promotional tactics and analysis of those tactics
- Analytical and communication skills to accurately communicate findings
- Microsoft Office Suite (Word, Excel, Access, PowerPoint, Outlook, Internet Explorer)
- Willing to travel nationally and internationally as required and approved within budget
- Must be willing to relocate
- College degree, minimum of a BS degree
- Well-Developed interpersonal, organized, multi-tasked, team player, creative, sense of urgency
- Knowledge/Exposure to Nielson, IRI or any other 3rd party data base
