Job Description

PAY AND FAIR LABOR STANDARDS ACT (FLSA) STATUS:

Pay Range: 522

Hourly Rate: $48.03 - $73.38

Annual Rate: $100,286.64 - $153,217.44

FLSA Status: Exempt

The normal starting pay for this position is the minimum of the pay range listed above. A higher rate of pay may be considered, dependent on the qualifications and experience of the selected applicant and/or the City's step placement policy.

OVERAGE POSITION

This position is an overage. Funding for this position will be re-evaluated on a fiscal year basis.

APPLICATION, HIRING, AND BACKGROUND

• When completing the application, applicants will be asked to respond to application questions. These application questions are based on the Job Requirements for the position.
• Completion of the application questions is required.
• Applicant responses to the application questions must specifically answer the questions asked.
• Responses to application questions must be supported by work history/information listed on the application/resume, sufficient to demonstrate qualifications for the position.
• Applicants may upload only two attachments. Attachments may include, but are not limited to a resume, cover letter, DD214 or NGB Form 22, transcripts, etc. Applicants may also choose to combine documents into one file for upload.
• Applications may not be reviewed if specific responses to application questions have not been provided.
• Each application submission is reviewed independently.

For detailed information about the City's hiring and background processes, check out the: Quick Guide to Hiring and Background Checks

If you have questions, check out the: Frequently Asked Questions

JOB SUMMARY

The Business Development & Public Affairs Manager (BDPAM) will be responsible for leading public relations, community engagement, creative services, and marketing and business development activities for Public Transportation and Parking Department's (EMBARK) seven service lines. This position will report to the Department Director and serve as a member of the leadership team. The BDPAM will be responsible for establishing strong community and business partnerships; driving ridership and parking customer growth; maintaining strong relationships with the media; developing and implementing business development and marketing plans and strategies that promote brand recognition and a positive perception of Public Transportation and Parking Department (EMBARK) both locally and nationally; overseeing the division's budget; and serving as an ambassador for Public Transportation and Parking Department's (EMBARK) brand identity and voice, ensuring that creative collateral, across the organization, represents Public Transportation and Parking Department's (EMBARK) brand in a unified and effective way. Essential job functions include: Leading, directing, and coordinating the activities of all business development, marketing, public affairs, and creative service activities for Public Transportation and Parking Department's (EMBARK) family of services by updating related best practices; incorporating up-to-date research, and third-party expertise (e.g., Google, Facebook, Media agency guidelines) to advise division efforts. Serving as Public Transportation and Parking Department's (EMBARK) Public Information Officer (PIO) and primary liaison with the media and community stakeholders by developing and implementing compelling community engagement and public relations campaigns. Forecasting for future staffing, equipment, materials, and supplies; reviewing and approving department expenditures and implementing adjustments. Utilizing and understanding of EMBARK's services; developing and overseeing implementation of Public Transportation and Parking Department's (EMBARK) Business Development and Marketing Plans. Outlining long- and short-term strategies to increase revenue, grow the customer base, and advance Public Transportation and Parking Department's (EMBARK) brand position by translating brand vision into clear creative direction for our in-house and external creative partners/resources. Providing leadership for the ongoing interpretation of brand guidelines in support of new applications across the organization. Conceptualizing and directing multimedia work including performance creatives, email templates, banner ads, digital videos, offline collateral, content marketing design assets, and social media.

JOB REQUIREMENTS

• Experience creating and implementing marketing campaigns and programs.
• Experience developing marketing and business development plans and strategies.
• Experience developing, administering, maintaining, and overseeing the division's annual budget; in conjunction with divisional managers.
• Experience in developing and maintaining good working relationships with other city departments, metro area municipal and county governments, state and federal agencies, planning organizations, business leaders, and elected and appointed officials at the city, county, state, and federal levels in coordination with Executive Staff.
• Experience analyzing marketing and business development environments and developing innovative partnerships and marketing opportunities.
• Experience leading, developing, and implementing effective and equitable public involvement, communication, education, engagement, and promotion strategies that foster community support for organizational initiatives to meet our diverse community's needs.
• Experience managing crisis communications and emergency responses.
• Skill in hiring, building, and developing an effective team with a reputation for developing visually inspiring and compelling promotional campaigns, creating workable solutions, delivering on commitments, and celebrating accomplishments.
• Skill in implementing promotional programs to promote a positive public image.
• Skill serving as the spokesperson and lead to all media relations and communications including news releases, press conferences, media interviews, and related content delivery.
• Ability to communicate, present, and captivate audiences through written word, oral presentations, and various media platforms to culturally and socioeconomically diverse audiences in a clear and concise manner.
• Ability identifying and collaborating on opportunities to continuously refine Public Transportation and Parking Department's (EMBARK) brand story and generate widespread awareness, engagement and understanding of Public Transportation and Parking Department's (EMBARK) vision, mission and strategic initiatives through community involvement, business development, sales, promotions, and partnerships.
• Ability to manage, negotiate, and monitor compliance of contracts.

COMPETENCIES

• One City, One Team (Teamwork/Team Oriented) (1) Recognizes, values, and leverages the ideas, opinions, and perspectives of others; (2) participates willingly and effectively as a team lead or team member; (3) builds consensus; fosters team commitment, spirit, pride, and trust; (4) collaborates with others to accomplish goals and objectives and achieve results; (5) expresses facts, ideas, messages, and information (technical and non-technical) to individuals or groups clearly, concisely, accurately, understandably, with honesty, tact, and diplomacy and in a manner that is appropriate for the intended audience; (6) actively listens, clarifies information as needed; (7) [Core Value One City, One Team] shares information, resources and solutions across departments; (8) [Core Value One City, One Team] asks for help early and offers it often; (9) [Core Value One City, One Team] collaborates across teams before decisions are made.
• Service First (Customer Centric) (1) Demonstrates commitment to public service; (2) serves and satisfies internal and external customers in a timely and effective manner; (3) establishes, commits to, and maintains high standards for producing quality work products and being responsive to customers; (4) supports the Department/City's mission; develops and executes strategies with the customer in mind; (5) [Core Value Service First] acts quickly and follows through until the job is complete; (6) [Core Value Service First] serves everyone with genuine respect, diligence and professionalism; (7) [Core Value Service First] makes decisions with the people we serve in mind.
• Respect Always (Leads Through Influence) (1) Persuades others; builds consensus through give and take; (2) gains cooperation from others to obtain information and accomplish goals; (3) works with others towards achieving agreements that may involve exchanging resources or resolving differences; (4) understands the concepts, practices, and techniques used to identify, engage, influence, and monitor relationships with individuals and groups connected to a work effort including those actively involved; (5) leads through influence over the process and its results, and those who have a vested interest in the outcome (positive or negative). (6) [Core Value Respect Always] listens with curiosity and speaks with care; (7) [Core Value Respect Always] embraces different perspectives and lived experiences; (8) [Core Value Respect Always] gives feedback constructively and receives it openly.
• Own the Outcome (Execution and Results) (1) Sets well-defined and realistic goals and high standards of performance for self or self and others; (2) displays a high level of initiative, effort, and commitment toward performing work; (3) completes assignments in a thorough, accurate, and timely manner, and delivers results; (4) works with minimal supervision, is motivated to achieve, and demonstrates responsible behavior; (5) demonstrates understanding of all aspects of the job and application of accrued knowledge in carrying out duties and responsibilities; technical knowledge; skill in the techniques, equipment, procedures, and work required; (6) recognizes opportunities and takes action for improvement to programs, policies, procedures, practices, and processes; (7) understands and is able to apply the principles, methods, and tools of quality improvement; (8) collects, examines, analyzes, and interprets data from a variety of sources; (9) makes data-driven recommendations/decisions and achieves results; (10) effectively achieves results through others to achieve the Department or City's mission; (11) [Core Value Own the Outcome] takes initiative to fix it or escalates issues; (12) [Core Value Own the Outcome] follows through on commitments; (13) [Core Value Own the Outcome] speaks up when accountability is missing.
• Keep Getting Better (Commitment to Continuous Improvement) (1) Recognizes opportunities for improvement with regard to programs, policies, procedures, practices, and processes; (2) understands and is able to apply the principles, methods, and tools of quality improvement; (3) collects, examines, analyzes, and interprets data from a variety of sources; (4) makes data-driven recommendations/decisions and achieves results; (5) [Core Value Keep Getting Better] takes time to reflect and act on what is working and what is not; (6) [Core Value Keep Getting Better] learns from mistakes without blaming; (7) [Core Value Keep Getting Better] supports self and other's development and growth.
• Empathetic Leadership (1) Fosters a workplace where employees are engaged; (2) seeks to know and learn about, and respects the values, attitudes, and beliefs of others; (3) welcomes varied ideas, perspectives, and thoughts when carrying out the work of the organization and making decisions; (4) builds trust through transparency, open communication, feedback, consistency, and humility; (5) seeks to build high performing teams through practices that demonstrate a commitment to hiring the most qualified candidates; promotes advancement opportunities for all (e.g., coaching, mentoring, providing personal and professional development opportunities); (6) resolves conflict and maintains effective working relationships with others through open dialogue, collaboration, empathy, active listening, understanding, tact, diplomacy, and professionalism; (7) treats others with fairness and dignity; (8) demonstrates emotional maturity; and (9) recognizes contributions and celebrates accomplishments. Note: This competency is not applicable for employees who are not supervisors.
• Judgment (1) Plans, coordinates, and executes business functions efficiently, effectively, and in a fiscally responsible manner; (2) identifies risks and develops and implements measures to avoid, mitigate, or minimize those risks; (3) makes effective, timely, well-informed, objective, and transparent work-related decisions; (4) exhibits emotional maturity and stability, effectively manages conflict, and remains optimistic and calm during stressful situations; (5) uses resources effectively to achieve results aligned with organizational priorities; (6) applies understanding of financial management/budgeting principles to ensure decisions are fiscally sound and responsible and in accordance with policies, procedures, processes, rules, regulations, and laws; (7) makes business decisions that drive positive, fiscally responsible performance; (8) manages ambiguity, business insight, financial ac