Mars Inc

Business Development Manager - Insights & Analytics

Mars Inc$95K — $115K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required, MBA preferred
  • 5+ years' experience in CPG, engaging with Sales, Customer Service, Logistics, Marketing Services, or Brand Marketing
  • Preferred experience in reporting/analytics or account management
  • Understanding of industry & trade channels is favored
  • Strong analytical and technical skills for data manipulation

Responsibilities

  • Track shipments against forecast and consumption to identify gaps
  • Evaluate business performance across total, segment, brand, SKU, and customer levels
  • Build and automate reporting dashboards using internal tools and third-party resources
  • Support the Annual Business Planning Process as a key contact for teams
  • Contribute actively to a high-performance team environment
  • Bring innovative thinking to enhance business performance
  • Provide actionable insights to drive business objectives

Benefits

  • Work within a diverse community of over 150,000 associates
  • Join a purpose-driven company focused on building a sustainable future
  • Receive comprehensive learning and development support, including access to Mars University
  • Enjoy an industry-competitive salary and benefits package, including bonuses
Full Job Description
Job Description:

Business Development Manager, Insights & Analytics

Franklin, TN

This role is based in Franklin, TN with regular in-office collaboration expected. Flexibility is a key enabler, empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.

The Business Development Manager, Insights & Analytics has the unique responsibility of focusing on the total business (all segments, all brands, all channels) to translate market signals in to demand generating actions for our field teams. This person plays a pivotal role in influencing the delivery of the business plan through performance management tracking, uncovering compelling category insights and storytelling in support of the dynamic Pet Food Category and Mars business priorities. Providing proactive analysis to drive delivery of key business objectives and uncovering of incremental growth driving ideas. The role requires strong technical and functional skills to manipulate and interpret data across various internal and external sources, the ability to influence through data and storytelling, and a bias for curiosity.

What are we looking for?
  • Bachelor's degree required, MBA preferred
  • 5+ years' experience in CPG, working with customers in Sales, Customer Service, Logistics, Marketing Services, Brand Marketing or similar function
  • Experience in reporting/analytics and/or account management experience preferred
  • Understanding of industry & trade channels preferred


What would be your key responsibilities?

Track shipments vs forecast vs plan vs consumption to understand upside / gaps
  • Does consumption support plan and/or forecast
  • Does mix support financial goals


Evaluate business performance at the total, segment, brand, sku, customer level
  • Do trends support sustainable growth
  • Are there areas that are not an issue; but could become one if not addressed
  • Provide point of view on in-period / full year delivery of the Shipment Plan


Build reporting dashboards/reports via own capabilities and/or utilization of 3rd Party resources with SRM Info Delivery Business Manager
  • Automation of critical business reports to drive speed, visuals, Insights to action


Support Annual Business Planning Process
  • Key point of contact for Customer Pods & Portfolio Growth Teams for Sales Annual Business Plan inputs


Responsible for being a high contributing member of a high-performance team
  • Embracing the common purpose and specific expectations of the team to contribute to the team's success in the achievement of company goals
  • Demonstrating break-through thinking, above and beyond the current plan to close any existing gaps and / or stretching to 'how high is high?'


What can you expect from Mars?
  • Work with over 150,000 diverse and talented Associates, all guided by The Five Principles.
  • Join a purpose driven company, where we are striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.


Mars does not sponsor visas for this role.

This position is not eligible for relocation benefits.

#LI-WC1

About Mars Inc

Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products. It was founded in 1911 and is headquartered in McLean, Virginia. Mars operates in six business segments: Petcare, Chocolate, Wrigley, Food, Drinks, and Symbioscience. Some of its most popular brands include M&M's, Snickers, Twix, Milky Way, Skittles, and Pedigree. The company is known for its commitment to sustainability and has set a goal to reduce its greenhouse gas emissions by 67% by 2050.
Learn more about Mars Inc
Size
125,000 employees
Industry
Founded
1911

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