5+ years in B2B marketing focused on brand, content, and digital channels.
Hands-on experience using AI tools in content production with a relevant portfolio.
Strong writing and editing skills to maintain a consistent brand voice.
Working knowledge of SEO, email automation, and analytics with actionable insights.
Proven ability to collaborate across eCommerce, sales, and operations teams.
Responsibilities
Maintain APR's brand voice and identity across all channels and customer-facing assets.
Develop and manage the content engine including blogs, videos, and case studies.
Run APR's digital channels, overseeing website content strategy and SEO.
Produce practical merchandising tools and materials for sales teams.
Collaborate daily with the Product Information Manager for content syndication.
Manage relationships and outputs with external creative agencies and vendors.
Provide monthly performance insights to the Senior Director regarding key metrics.
Benefits
Career growth opportunities leading towards Director of Brand Marketing.
Dynamic work environment in Lebanon, PA with occasional travel.
Access to innovative technologies and AI tools for content production.
Full Job Description
What You'll Own
1. Brand Voice & Identity
Maintain APR's visual identity, messaging framework, and tone of voice across every channel - counter signage, branch collateral, web, email, social, video.
Operationalize "In Your Corner. Always." consistently across all customer-facing assets so the brand promise is reflected in every touchpoint.
Serve as the steward of brand standards and review all customer-facing materials for consistency and adherence to guidelines.
2. Content Engine and AI-Driven Output
Build and run the content engine: blog, video, case studies, whitepapers, catalogs, social, email.
Leverage generative AI and automation tools as a practice to scale content production while maintaining quality and brand consistency.
Own the editorial calendar. Sync it with vendor co-op cycles, event calendars, eCommerce launches, and sales priorities.
Maintain a high standard of quality across all output. AI tools support production efficiency without compromising the integrity of the brand.
3. Digital Channels and Campaigns
Run APR's owned digital channels: website content strategy, social, email, SEO.
Partner with the Director of eCommerce & Omnichannel on website, portal content, and email automation. Every campaign drives measurable traffic to the contractor portal.
Build and execute monthly loyalty, reactivation, and cross-sell campaigns tied to RFM segmentation.
Track campaign performance - traffic, digital account activations, orders influenced - and report it monthly.
4. Content for the Field
Produce merchandising tools, talking points, and counter-ready collateral that supports outside reps, inside sales, and branch teams.
Equip Branch Managers to run local engagement that ties back to brand and digital adoption.
Ensure all field-facing materials are practical, accessible, and aligned to how branch teams actually engage with customers.
5. PIM and Portal Alignment
Work daily with the Product Information Manager and the eCommerce team so content syndicates cleanly through PIM into the portal.
Treat the contractor portal as a primary brand channel, with content quality and consistency held to the same standard as any other customer-facing asset.
6. Agency and Vendor Management
Manage outside specialists across creative, design, video, paid media, and SEO as needed.
Develop briefs, manage timelines, and hold agency partners accountable to APR's standards and deliverables.
Monthly Scorecard to the Sr. Director
Content output volume and AI efficiency multiplier
Campaign-driven digital account activations and orders
Website and portal traffic from owned channels
Email engagement, list growth, and reactivation rates
SEO performance on priority categories
PIM coverage and content health on top-velocity SKUs
Brand consistency audit findings across branches and channels
Who you Are
Required:
5+ years in B2B marketing with hands-on ownership of brand, content, and digital channels.
Demonstrated, hands-on experience using AI tools in content production with a portfolio of work that reflects practical application.
Strong writing and editing skills, with the ability to maintain a consistent brand voice and coach others to the same standard.
Working knowledge of SEO, email automation, and analytics, with the ability to interpret funnel performance and translate data into actionable insights.
Demonstrated ability to collaborate cross-functionally with eCommerce, sales, and operations teams.
Preferred:
B2B distribution or wholesale background. HVAC, plumbing, electrical, industrial, or building products is a plus.
PIM and omnichannel experience, ideally with Eclipse ERP or comparable systems.
Experience building or scaling an in-house content function in an organization previously reliant on agency or ad hoc support.
Compensation and Structure
Title: Brand Marketing Manager
Reports to: Senior Director of Marketing
Direct Reports: Marketing Program Coordinator (dotted line on content production)
Location: Lebanon, PA. Occasional travel to branches and events.
Career Path: Built to grow into Director of Brand Marketing as the function scales.
