AGCO Corporation

Brand Marketing Manager

AGCO Corporation • $80K — $110K *
Duluth, GA 30096In-Person
Retail & Consumer Goods
5 - 7 years of experience
More than 3 months ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field
  • 5+ years of experience in brand marketing, preferably in agriculture or B2B industries
  • Strong understanding of digital marketing, social media, and content strategy
  • Experience managing events, agencies, and cross-functional teams
  • Excellent communication, project management, and organizational skills

Responsibilities

  • Lead the development and execution of Massey Ferguson's brand strategy across North America
  • Identify and execute sponsorship opportunities that align with brand goals
  • Support marketing automation initiatives, including email campaigns and lead nurturing
  • Develop and implement social media strategies to grow brand engagement
  • Plan and execute Massey Ferguson's presence at key farm shows and industry events
  • Manage relationships with creative agencies, media partners, and marketing vendors

Benefits

  • Health care and wellness plans
  • Flexible and virtual work options
  • 401(k) Savings Plan with company match
  • Paid holidays and paid time off
  • Reimbursement for continuing education
  • Company philanthropic programs and perks programs
Full Job Description
Do you want to help solve the world's most pressing challenges? Feeding the world's growing population and slowing climate change are two of the world's greatest challenges. AGCO is a part of the solution! Join us to make your contribution.

As the Brand Marketing Manager for Massey Ferguson North America, you will lead the development and execution of brand strategy and marketing initiatives that elevate brand awareness, drive engagement and support dealer and farmer success. You will collaborate cross-functionally and with external partners to ensure consistent brand messaging and impactful marketing execution across all channels.

Your Impact
  • Brand Strategy & Asset Development: Lead the development and execution of Massey Ferguson's brand strategy across North America. Identify, evaluate, and execute sponsorship opportunities that align with brand goals. Develop and manage brand and dealer marketing assets, ensuring alignment with brand guidelines and business objectives. Collaborate with internal stakeholders (marketing product specialists) and creative agencies to produce high-quality marketing materials and toolkits.
  • Digital Marketing & Automation: Support marketing automation initiatives, including email campaigns and lead nurturing workflows. Collaborate with product teams to optimize website content, user experience and performance within our global website structure. Ensure alignment of digital marketing efforts with broader brand goals.
  • Social Media Strategy & Execution: Develop and implement social media strategies to grow brand presence and engagement across platforms. Oversee content planning, creation, and publishing in collaboration with internal teams and agency partners. Monitor performance metrics and optimize campaigns based on insights. Lead and execute community management strategy across all social media platforms.
  • Event & Farm Show Management: Plan and execute Massey Ferguson's presence at key farm shows and industry events. Manage event logistics, vendor coordination and on-site brand representation. Ensure consistent brand experience and messaging at all events.
  • Vendor & Agency Management: Manage relationships with creative agencies, media partners and marketing vendors. Oversee project timelines, budgets and deliverables to ensure high-quality execution.

Your Experience and Qualifications
  • Bachelor's degree in Marketing, Communications or related field
  • 5+ years of experience in brand marketing, preferably in agriculture or B2B industries.
  • Strong understanding of digital marketing, social media and content strategy.
  • Experience managing events, agencies and cross-functional teams.
  • Excellent communication, project management and organizational skills.


Your Benefits

Benefits include health care and wellness plans, flexible and virtual work options (where available), 401(k) Savings Plan with company match, paid holidays, and paid time off, flexible spending accounts, reimbursement for continuing education, company philanthropic programs, company perks programs, and much more...

Your Workplace

You will work with your wonderful colleagues from Duluth, GA. (Remote)

We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures, and perspectives.

Join us as we bring agriculture into the future and apply now!

STRAIGHTFORWARD AND DEPENDABLE

Massey Ferguson® offers a straightforward and dependable experience providing the best value for farmers around the world. Massey Ferguson® has earned the loyalty of farmers by leveraging an innate knowledge of the land, the farm, the machines, and equipment needed to get the job done. Massey Ferguson® has been a trusted partner of farmers for 175 years of innovation.

About AGCO Corporation

AGCO Corporation (AGCO) is a manufacturer and distributor of agricultural equipment and related replacement parts globally. The Company sells a range of agricultural equipment, including tractors, combines, self-propelled sprayers, hay tools, forage equipment and implements. It also manufactures and distributes grain storage and handling equipment systems, as well as protein production systems. Its products are recognized in the agricultural equipment industry and are marketed under a range of brands, including Challenger, Fendt, Massey Ferguson and Valtra. The Company distributes its products through a combination of approximately 3,100 independent dealers and distributors in more than 140 countries. In September 2013, Grain Systems, Inc. (GSI), a global brand of the Company announced that it has purchased Johnson System Inc. (JSI), manufacturer of catwalks, towers and support structures based in Marshall, Michigan.

AGCO Corporation Careers

There has never been a more exciting time to explore job opportunities at AGCO Corporation, a global leader in the design, manufacture, and distribution of agricultural equipment. As part of our diverse team, you will contribute to a company known for its commitment to innovation, leadership, and sustainable growth. Work You’ll Do Join AGCO Corporation’s industry-leading team to help revolutionize agriculture with advanced farming technologies. At AGCO, you will be part of a culture that values diversity, professional growth, and community impact. Transform the industry with your unique skills, working alongside the brightest minds in our field. AGCO stands at the forefront of agricultural innovation, integrating cutting-edge technology into machinery and farm solutions that feed the world. Lead with us from a unique position in the marketplace, where technology meets practical application, driving digital innovation in agriculture. Work with a global team of professionals dedicated to redefining the future of farming through high-impact projects and sustainable practices. Collaborate with over 20,000 dedicated employees worldwide, harnessing the power of smart technology and innovative practices to achieve excellence in everything we do. Introducing the AGCO Growth and Leadership Initiative We are building a market-leading team to drive our vision forward, focusing on sustainability and efficiency. AGCO Corporation offers unparalleled career advancement opportunities, supported by comprehensive training and development programs designed to empower employees. Do Innovative Work Be part of a team that’s at the intersection of technology, sustainability, and agricultural efficiency. Deliver solutions that make a real difference in the global food supply chain. Engage in Innovative Work Deliver targeted solutions that enhance farm productivity and profitability through a depth and breadth of knowledge and innovation that’s second to none. Be Part of a Great Team Join a company that values teamwork, leadership, and a forward-thinking mindset. Work on a wide range of projects utilizing cutting-edge technology and contribute to solutions that help shape the future of agriculture. Future-Proof Your Career Advance your career with AGCO Corporation, where your ambition meets our commitment to professional development. Enjoy near-limitless job opportunities with unmatched training, certification support, and leadership development programs. Explore Discover how AGCO is leading the way towards more efficient farm systems with smart technology and innovative equipment solutions. The AGCO Advantage Our combined expertise in agriculture and technology enables us to lead the way in creating more efficient and sustainable farming practices. Clients and partners worldwide look to AGCO for strategies and solutions that drive growth and innovation in the agricultural sector. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Explore a range of positions from internships to full-time roles across various departments. SEARCH AGCO JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at AGCO Corporation.
Learn more about AGCO Corporation
Size
23,300 employees
Market Cap
$10 billion
Industry
Manufacturing & Automotive
Net Income
$427.1 million
Founded
1990
5 Year Trend
+8.5%
Revenue
$9.1 billion
NASDAQ
AGCO
* Ladders Estimates

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