CHG Healthcare

Brand Marketing Dir II

CHG Healthcare$146K — $282K *
Staffing
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Visionary thinker able to challenge existing brand strategies and propose new directions
  • Proven success in building brand awareness, differentiation, and long-term equity
  • Strong storytelling skills with a firm grasp on maintaining brand consistency
  • Insight-driven with the ability to translate research into effective brand strategies
  • Collaborative relationship builder with excellent interpersonal skills
  • Exceptional executive communication skills to influence stakeholders
  • Experience in leading and developing marketing teams with a focus on growth and coaching

Responsibilities

  • Own and evolve brand positioning and strategy according to market trends and customer needs
  • Define and elevate the brand experience, implementing necessary modernization strategies
  • Develop and execute brand strategies to increase market awareness and equity
  • Collaborate with sales leadership to align on marketing plans and shared business goals
  • Partner with growth marketing to ensure consistency throughout the marketing funnel
  • Translate brand strategies into engaging messaging and creative direction
  • Lead integrated brand campaigns across various channels and platforms

Benefits

  • 401(k) retirement plan with company match
  • Comprehensive healthcare benefits including unique offerings like onsite health centers
  • Flexible work schedules with work-from-home options
  • Rewards recognition programs including trips and cash incentives
  • Family-friendly benefits such as paid parental leave and adoption assistance
  • Access to tailored training resources, including LinkedIn learning courses
  • Volunteer time off plus employee-driven matching grants
  • Tuition reimbursement programs
Full Job Description
This Brand Director in our CHG Healthcare Marketing Division will own and evolve the brand strategy for one or more of our large staffing companies. The ideal candidate is a proven brand marketer, skilled storyteller, and collaborative partner to our sales teams, with the vision to challenge how the brand shows up today, determine where it needs to go next, and the discipline to build the campaigns and experience that get it there. They will also collaborate closely with the growth marketing team members to ensure continuity against the full marketing funnel optimization and execution. They can develop and implement integrated brand campaigns that build awareness, consideration, and long-term equity, evaluate brand health, and own the brand experience end to end, from strategic direction through day-to-day execution. This full-time position is based out of Midvale, Utah and will report to the VP of Marketing and Customer Products. Responsibilities: • Own and evolve brand positioning and strategy, anticipating market shifts, competitive threats, and customer needs. • Define and champion the future vision for brand experience, identifying where it falls short today and leading the work to modernize and elevate it. • Develop and execute the brand strategy and campaign plans for one or more of CHG Healthcare's brands, building awareness, consideration, and long-term equity. • Maintain strong partnership with sales division leadership to review marketing plan progress, surface emerging needs, and work together to hit shared business goals. • Partner closely with the Sr. Director of Growth Marketing to align brand and performance efforts across the full marketing funnel and ensure consistent messaging. • Translate brand strategy into clear messaging and creative direction, ensuring a consistent brand experience across every marketing channel and touchpoint. • Lead integrated brand campaigns across TV/video, sponsorships and partnerships, PR, social, display, content, conferences, and events. • Track brand health metrics, including awareness, recall, sentiment, consideration, and share of voice, and translate findings into recommendations. • Develop data-informed proposals and reports to support sustained brand investment decisions and overall marketing investment. • Work with research and strategy teams to apply customer insights and learnings to brand strategy and campaign development. • Guide the creative team on design and copy direction, pushing creative and brand experience standards forward while maintaining consistency across all output. • Monitor competitive landscape and industry trends to identify threats and opportunities. • Lead a team of individual contributors responsible for delivering the marketing plan. • Develop talent and own employee engagement for the team and contribute to building an effective, diverse marketing team. • Collaborate effectively with teams throughout the marketing division and manage external agencies. Qualifications: • Visionary thinker who can define where a brand needs to go next, not just execute against an existing plan, and who is comfortable challenging the status quo. • Strategic brand marketer with a proven ability to build awareness, consideration, differentiation, and long-term equity for a business. • Strong storytelling and creative judgment, with the discipline to protect brand consistency across every channel. • Insight-driven decision maker who translates research and customer understanding into compelling brand strategy. • Collaborative relationship builder who partners naturally. • Strong executive communication skills with ability to influence stakeholders through compelling written, verbal, and presentation formats. • Experience in leading and scaling a team of marketing professionals across brand and performance marketing, focused on growth and development, engagement, and coaching. Education & Years of Experience: • Bachelor's degree in business, preferably with an emphasis in marketing or communications. • Eight or more years of marketing experience, with four or more years focused on brand marketing. • Five or more years in a people leadership position with proven experience coaching, developing talent, and managing individual contributors. Preferred Skills: • Healthcare or staffing experience • Advanced degree in marketing, business, or related field • Experience partnering with a performance or growth marketing counterpart in a matrixed brand-and-demand structure We believe in fair compensation for all of our people, which is why our pay structure takes into account the cost of labor across U.S. geographic markets. For this position, we offer a pay range of $146,200-- $282,600 annually, with pay varying depending on work location and job-related factors such as knowledge, position level and experience. During the hiring process, your recruiter can provide more information about the specific salary range for the job location. CHG Healthcare offers starting salaries for sales positions in the form of total target compensation (TTC = base + commission + bonus), which includes base pay, commission, and bonuses. Sales positions receive short-term incentives through commission plans and bonuses. On the other hand, non-sales positions have starting salaries that consist of a base salary and short-term incentives through various bonus plans, which are paid out monthly, quarterly, or annually. #LI-MJ1 In return we offer: • 401(k) retirement plan with company match • Traditional healthcare benefits such as medical and dental coverage, and some unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments. • Flexible work schedules - including work-from-home options available • Recognition programs with rewards including trips, cash, and paid time off • Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling • Tailored training resources including free LinkedIn learning courses • Volunteer time off and employee-driven matching grants • Tuition reimbursement programs

About CHG Healthcare

CHG Healthcare is a healthcare staffing company that places doctors, nurses, and other healthcare professionals in hospitals and clinics across the United States. The company was founded in 1979 and is headquartered in Salt Lake City, Utah. CHG Healthcare has been recognized as one of Fortune magazine's "100 Best Companies to Work For" for ten consecutive years. The company has also been recognized as one of the "Best Workplaces for Women" and the "Best Workplaces in Healthcare" by Great Place to Work. CHG Healthcare has over 2,000 employees and operates in all 50 states.
Learn more about CHG Healthcare
Size
3,500 employees
Industry
Founded
1979

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