BEIERSDORF

Brand Manager, NIVEA

BEIERSDORF • $90K — $120K *
Stamford, CT 06902In-Person
Retail & Consumer Goods
5 - 7 years of experience
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Job Overview by Ladders

Qualifications

  • BS/BA in Science-based degree and/or Marketing, MBA a plus
  • 5-7 years of brand management/marketing experience, preferably in consumer packaged goods
  • Demonstrated success in driving brand growth with limited resources
  • Proven collaborator with leadership ability to influence cross-functional teams
  • Strong business acumen with P&L, SOI, and budget management skills
  • Entrepreneurial mindset with a passion for business growth
  • Excellent communication, presentation, and interpersonal skills
  • Proficient in MS Office (Excel, PowerPoint), experience with Nielsen/IRI, SAP is a plus

Responsibilities

  • Develop recommendations for the long-term vision and strategy of NIVEA MEN
  • Monitor consumer trends and competition to shape category strategy
  • Lead monthly business analysis and contribute to business reviews and S&OP process
  • Manage cross-functional teams with a focus on brand stewardship and project management
  • Analyze portfolio and market to inform global strategy and innovation
  • Execute annual marketing plans aligned with brand vision and financial targets
  • Collaborate with various teams to inform cross-category innovations and strategies
  • Oversee innovation pipeline development, including launch strategy and forecasting
  • Create presentations that communicate the business strategy to varied audiences
  • Manage annual marketing budget and track financial progress

Benefits

  • Opportunity for career development in a leading global brand
  • Dynamic work environment with cross-functional collaboration
  • Exposure to global marketing strategies and best practices
  • Chance to significantly impact brand growth in a competitive market
  • Access to training and professional development resources
Full Job Description
Your Tasks

  1. Develop recommendations with Director for the US NIVEA MEN long-term vision and strategy
  2. Continuous monitoring of consumer trends and competition, and share with global and regional counterparts, to derive conclusions for a winning category strategy
  3. Lead monthly business analysis and inputs to business review (global, regional, local) and S&OP process: demonstrating deep understanding of brand and competitor performance and key drivers. Translate business analysis into action plan for business.
  4. Lead cross functional teams collaboratively, with strong brand stewardship and project management (day to day business and innovation pipeline)
  5. Analyze portfolio and consumer market to feed insights into development of global strategy and innovation pipeline. Work closely with Supply Chain, R&D and legal on project implementation.
  6. Lead the development and execution of the annual marketing plans in line with brand vision and financial objectives, working closely with internal media team, shopper marketing and agency partners.
  7. Work closely across NIVEA team to inform cross-category strategy (innovation and execution)
  8. Partner with Shopper & Customer marketing/RGM/sales strategy teams on shopper marketing plans, distribution and assortment priorities and ensure successful implementation of BTL activities in key channels & customers. Ensure consistent execution across touch points
  9. Manage innovation pipeline, including launch strategy, volume forecasting, and partnering with sales / category management to develop winning strategies and sell-in stories for customers.
  10. Development of presentations showcasing business to various audiences and executive teams
  11. Ownership of budget management, including development of annual marketing budget and tracking progress throughout the year.


Your Profile

  • BS/BA in Science based degree and/or Marketing (MBA a plus).
  • Minimum 5-7 years brand management/ marketing experience (consumer packaged goods preferred).
  • Demonstrate proven track record of driving brand growth with limited investment and resources.
  • Strong collaborator who can motivate and lead and influence cross-functional teams to drive business projects and results.
  • Strong business acumen with experience in business analysis and strong skillset in P&L, SOI, and Budget management.
  • Passionate individual with an entrepreneurial spirit and desire to grow the business.
  • Must have strong communication, presentation and interpersonal skills with the ability to juggle numerous responsibilities.
  • Proficient knowledge and use of MS Office (especially Excel and PowerPoint), Nielsen and/or IRI, SAP experience a plus.


This role will have ownership over the NIVEA Men business in the U.S. The Brand Manager will be responsible for developing and implementing the brand strategy & marketing plans to drive profitable growth. This position reports to the Director of Marketing, NIVEA Personal Care and is located in Stamford, CT.

Additional information

About BEIERSDORF

Beiersdorf is a German personal care company that specializes in the production of skin care and beauty products. The company was founded in 1882 and is headquartered in Hamburg, Germany. Beiersdorf is known for its strong portfolio of brands, including Nivea, Eucerin, and La Prairie. The company operates in over 170 countries and has a strong presence in Europe, Asia, and the Americas. Beiersdorf is committed to sustainability and social responsibility, and has implemented a number of initiatives to reduce its environmental impact and support local communities.
Learn more about BEIERSDORF
Size
20,000 employees
Industry
Retail & Consumer Goods
* Ladders Estimates

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