A Day in the Life:Some brands carry history, Green carries the origin story. This isn't just a marketing role, it's a chance to share the Monster Energy lifestyle with the world! The Brand Manager collaborates with insights, digital, sales, and category teams to craft powerful brand stories and marketing strategies. You will develop bold campaigns, loyalty programs, and digital activations that build connections, and keep the Monster brand buzzing everywhere. From big-picture strategy to flawless execution, you'll drive innovation, manage budgets, and deliver results.
The Impact You'll Make:- Support the creation and development of the brand marketing plan from strategy to analysis and detailed marketing support informed by data and insights.
- Lead, manage and coach the brand marketing team
- Demonstrate a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability. Responsible for monthly brand performance reporting including Nielsen, VIP and Customer / Business Unit (BU) Performance. Collaborate with insights team to leverage research (historical, secondary) and insights (consumer).
- Work with category management, consumer Insights, strategy, commercialization, and the sales team to develop compelling brand selling stories. Generate compelling consumer marketing programs, to drive demand at retail.
- Lead the development of campaign and marketing program strategies to ensure brand marketing efforts are targeted, with clear objectives and purpose.
- Develop and manage project workflows as it pertains to brand marketing Initiatives.
- Ensure the brand initiatives are woven into digital marketing execution through websites, social media, email marketing, videos and digital ads. Develop innovative strategies for consumer loyalty programs and recruiting new consumers.
- Ensure all projects and programs are accounted for and meet budget parameters.
- Develop new news and big ideas for brand programs and projects.
Who You Are:- Bachelor's Degree preferred in the field of Business Administration, Marketing, Communications or related field of study
- 5+ years of experience in marketing, brand management
- 3+ years of experience in consumer packaged goods (CPG) industry preferred
- Microsoft Office, Social Media, Click Up, Nielsen
Monster Energy provides competitive total compensation. The estimated annual salary range for this position is listed below. Actual compensation may vary based on skills, qualifications, experience, and work location.
Pay Range
$84,000-$112,000 USD
