Brand Manager

Burbank, CA | Full Time

COMPENSATION RANGE: 70,000.00 - 95,000.00

Summary
The Brand Manager - Latin Formats oversees the station's overall sound, audience strategy, and brand identity. This position serves as the creative and strategic visionary for Latin formats-shaping content, curating music, guiding talent, and driving performance across on-air, digital, and streaming platforms. The ideal candidate brings a deep understanding of U.S. Hispanic audiences and the cultural nuances between Latin genres, while ensuring the station consistently delivers compelling, compliant, and competitive programming.

Essential Functions
• Content, Music, & Programming
• Develop and execute programming strategies for assigned Latin formats (e.g., Regional Mexican, Latin Pop, Urban Latino, Tropical, etc.).
• Curate music, manage playlists, create format clocks, and write/oversee promotional content.
• Oversee all on-air, digital, and streaming content to maintain brand consistency and audience engagement.
• Analyze ratings, audience insights, and research to refine programming and increase listenership.

Talent Management
• Hire, train, and mentor on-air hosts, producers, and board ops.
• Conduct regular air-checks and provide clear, constructive performance coaching.
• Collaborate with talent to create culturally relevant and engaging content for Hispanic audiences.

Operations & Scheduling
• Create and manage broadcast schedules and logs.
• Coordinate automation systems, oversee production workflows, and maintain programming budgets.
• Ensure smooth execution of all dayparts and station features.

Audience, Ratings, & Strategy
• Monitor Nielsen ratings, digital metrics, and streaming data to inform programming decisions.
• Use market research and audience surveys to strengthen brand position in the Latin marketplace.
• Develop strategies that reflect regional Hispanic listening habits and music trends.

Compliance, Marketing, & Promotion
• Ensure full compliance with FCC regulations and internal policies.
• Manage underwriting or sponsorship elements in collaboration with sales.
• Work closely with promotions and marketing teams to execute station events, contests, and community initiatives.

Technical & Production Oversight
• Oversee audio quality, production processes, and digital delivery methods.
• Coordinate taping, editing, imaging updates, and production tasks to maintain high-quality sound.

Required Education and Experience
• Strong written and verbal communication
• Creativity, vision, and strong branding instincts
• Leadership and mentorship abilities
• Problem-solving and project management
• Technical broadcasting and automation knowledge
• Audience engagement, cultural fluency, and market research skills
• Bilingual (English/Spanish) strongly preferred

Qualifications
• 5+ years of experience in radio programming, preferably in Latin formats
• Expertise with scheduling software
• Proven track record of growing ratings and leading programming teams
• Strong understanding of U.S. Hispanic and regional Latin music cultures

POSITION TYPE/EXPECTED HOURS OF WORKThis is a Full Time position. Actual schedule and hours may vary.

SUPERVISORY RESPONSIBILITYReports directly to VP of Audio Content

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.