Role reports to:Senior Brand Manager Aveeno
Location:North America, United States, New Jersey, Summit
Work Location:Hybrid
What you will doThe Brand Manager, Aveeno Body & Hair Activation will lead activation strategy and execution across Aveeno Body & Hair, translating brand priorities into integrated consumer and customer plans that drive business impact. This role will serve as the lead for customer co-planning and media execution, partnering closely with global brand, media, PR, influencer, customer, and agency teams to deliver high-quality assets, optimized activation plans, and strong in-market execution. The Brand Manager will help bring Aveeno priorities to life through tentpole category activations, innovation asset development, US asset adaptations, BME tracking, and PR/organic influencer strategy support.
Key Responsibilities- Lead the Aveeno Body & Hair brand activation planning process, ensuring plans are rooted in brand strategy, integrated across channels, and aligned to business priorities.
- Partner with customer and sales strategy teams to translate brand priorities into retailer-relevant activation plans, toolkits, and customer-facing materials.
- Manage media asset needs, execution timelines, and optimization inputs in partnership with integrated agency and cross-functional teams.
- Guide agency partners through clear briefs, actionable feedback, timely decision-making, and strong alignment to Aveeno brand strategy and executional standards.
- Lead planning and execution for category-focused tentpole activations that connect consumer and customer touchpoints and deliver against brand priorities.
- Review and approve materials through the MLR process as a certified brand approver, ensuring claims, assets, and executions align with approved brand standards.
- Partner with the Global Brand Team on NPI asset development, including media assets, PDP content, launch toolkits, and related activation materials.
- Adapt and transcreate global, regional, or master assets for the US market while maintaining Aveeno brand consistency and local relevance.
- Own BME budget tracking and serve as a budget liaison to support disciplined planning, visibility, and coordination across activation workstreams.
- Partner with PR and influencer teams to support organic and influencer strategy, asset inputs, approvals, and activation alignment.
- Manage a team of 2 Media & Comms ABMs and foster a high-performance culture grounded in integrity, creativity, teamwork, insight, and excellence.
What We Are Looking ForRequired Qualifications- BA/BS degree in Marketing, Business, or a related field required.
- Minimum of 6 years of business experience required, including at least 3 years of progressive commercial experience.
- Marketing or sales experience in a Consumer Packaged Goods environment required.
- Strong analytical capabilities and experience translating insights into business recommendations required.
- Experience leading cross-functional projects and presenting strategy to senior-level stakeholders required.
- Experience building strong cross-functional relationships and influencing across teams required;.
- P&L, financial management, and business or strategic planning experience required.
Preferred Qualifications:- MBA
- People management experience preferred.
- Experience across different product life cycles, including mature brands, new launches, and turnaround opportunities preferred.
What's in it for youAnnual base salary for new hires in this position ranges:
$124,100.00 - $175,200.00
This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.
- Competitive Benefit Package*
- Paid Company Holidays, Paid Vacation, Volunteer Time & More!
- Learning & Development Opportunities
- Kenvuer Impact Networks
- This list could vary based on location/region
*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
