Amazon

Brand Creator Marketing Manager, Amazon MGM Studios + Prime Video

Amazon$78K — $137K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of professional marketing experience outside of internships
  • Proven ability to manage multiple marketing campaigns simultaneously
  • Experience working with cross-functional marketing and creative teams
  • Expertise in brand marketing and creator strategy
  • Practical knowledge of influencer management strategies
  • Understanding of the media and entertainment landscape
  • Familiarity with social media platforms and creator communities
  • Proficient use of data and digital marketing tools to inform marketing decisions

Responsibilities

  • Develop strategic frameworks for creator content collaboration
  • Oversee the curation and distribution of creator content
  • Collaborate with title leads to integrate brand elements into creator content
  • Support and implement a paid boosting strategy for creator content
  • Evaluate content selections to ensure alignment with brand messaging
  • Manage relationships with contracted creator brand ambassadors
  • Align creator partnerships with larger brand initiatives
  • Represent creator marketing interests in broader strategic discussions

Benefits

  • Comprehensive health insurance including medical, dental, and vision
  • 401(k) matching program
  • Paid time off and parental leave
  • Mental health support and employee assistance programs
  • Flexible spending accounts
  • Coverage for adoption and surrogacy reimbursement
Full Job Description
We are seeking an experienced Brand Creator Marketing Manager to lead the strategy and planning for creator marketing initiatives across Prime Video and Amazon MGM Studios (PVS). The role will lead and execute comprehensive creator-focused brand marketing strategies across Amazon MGM Studios and Prime Video, fostering creator partnerships that enhance brand visibility and engagement while maintaining alignment with overall business objectives both US and globally. This position will play a crucial role in developing data-driven insights to drive creator growth, brand awareness and excitement for Prime Video.

Key job responsibilities

Content Strategy & Management:

- Develop and implement strategic frameworks for creator content collaboration across brand channels

- Oversee creator content curation and distribution on brand handles

- Collaborate with title leads to seamlessly integrate brand elements into creator content, when and where necessary, creating a cohesive PVS creator strategy

- Support and implement the paid boosting creator content strategy

- Evaluate and select content that aligns with brand strategy and messaging

Creator Relationship Management:

- Manage relationships with contracted creators who will be our brand ambassadors

- Assist the team with brand

- Align creator partnerships with broader brand initiatives

- Serve as primary liaison between creators and internal brand teams

Strategic Planning & Integration:

- Create and execute creator brand activation strategies around key cultural moments and/or brand + title campaigns

- Connect dots and strategies between title creator leads and the brand team

- Represent creator marketing interests in broader brand strategy discussions

- Lead creator strategy development for key campaigns

Event & Cultural Moment Strategy:

- Develop and implement creator-focused strategies for major industry events

Global Collaboration:

- Partner with international teams to ensure consistent creator brand strategy

- Facilitate cross-regional creator opportunities

- Align global creator initiatives with local market needs

About the team

The Creator Marketing team at Prime Video and Amazon MGM Studios sets the social marketing strategy by way of creator for all of Amazon's original titles and Prime Video as a brand and streaming service. They create bespoke strategies for all series, movies and brand campaigns that are creator focused and led.

BASIC QUALIFICATIONS

- 4+ years of professional non-internship marketing experience

- Experience building and optimizing multiple, simultaneous marketing campaigns

- Experience managing or working within cross-functional marketing and creative teams

- Experience collaborating with cross-functional teams

- 4+ years experience in brand marketing and creator strategy

- Experience with influencer/creator management in marketing campaigns

- Understanding of the media and entertainment industry

- Understanding of social media platforms and creator ecosystems

- Experience using data, metrics and digital marketing tools to inform strategy

- Experience leading strategy and execution

- Experience building relationships and communicating effectively with stakeholders

- Experience developing repeatable creator formats on social media

PREFERRED QUALIFICATIONS

- Experience in multi-territory campaign management

- Experience in digital marketing and content production timelines and process

- Experience in global brand creator marketing management

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 78,800.00 - 137,900.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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