Penske Media Corporation

Billboard: Director, Branded Content

Penske Media Corporation$105K — $120K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8-10 years producing branded video and social content in media or related industries
  • Strong portfolio highlighting impactful video, digital, and experiential content
  • Established network of creative freelancers and production partners
  • Exceptional leadership and mentoring skills
  • Proficient in video editing (Premiere, CapCut, Adobe) and design tools
  • Experience in managing high-profile partnerships and talent productions
  • Strong organizational, communication, and problem-solving skills

Responsibilities

  • Collaborate on creative development for multi-platform programs over $10MM
  • Lead pre-production for sold programs, including talent integration and production planning
  • Oversee creative execution for branded video, social, and live events
  • Provide creative direction to ensure cohesive brand vision
  • Develop innovative strategies for audience engagement and cultural relevance
  • Manage talent bookings and partnerships, including logistics and negotiations
  • Review and refine content materials for clarity and polish
  • Present creative concepts persuasively to partners

Benefits

  • PMC-Paid Healthcare with no employee contributions for medical, dental, and vision
  • Flexible Spending Accounts for various expenses
  • Employee Assistance Program along with Life Insurance
  • Paid Parental Leave and Short & Long Term Disability
  • 401(k) Retirement Plan with employer match
  • Company discounts including Pet and Home & Auto Insurance
  • Flexible Vacation Policy promoting work-life balance
Full Job Description
Billboard is seeking a highly creative, music-obsessed Director ofBranded Content to join our Brand Studio team. This role will lead the development and execution of custom content across video, live event and talent-driven partnerships for world-class brand partners and help shape the creative and stylistic vision of our work.

The ideal candidate is equal parts producer, storyteller, creative director and strategist - someone who thrives in fast-paced environments, is tapped into culture and can bring premium, visually stunning content to life across platforms on screen and IRL.

This role will oversee branded content production from ideation through execution, while also leading the Brand Studio's creative vision across custom programs and tentpole initiatives.

Reporting to the SVP, Brand Studio & Partnerships, this position will collaborate closely with internal creative, editorial, social, video, events, sales, and partnership teams, as well as external talent teams, production partners and freelance creatives. This position is being offered in our New York City or Los Angeles office.

Primary Responsibilities:
  • Collaborate with sales and strategy teams on pre-sale creative development, including brainstorms, pitch ideation, talent recommendations, sponsorship concepts and budget planning for multi-platform programs valued at $10MM+.
  • Lead development and pre-production for sold programs, including creative treatments, social concepting, talent integration, event activations and production planning
  • Oversee end-to-end creative execution across branded video, social and live event content, including on-set production, post-production workflows, and experiential support
  • Provide overarching creative direction across branded content work to ensure a cohesive, premium brand vision
  • Develop innovative, social-first creative strategies designed to maximize audience engagement, cultural relevance and platform performance
  • Lead talent partnerships and bookings, including negotiations, logistics, and fulfillment of partnership deliverables and entitlements
  • Review and refine treatments, scripts, copy, video cuts, and presentation materials with a strong editorial eye for clarity, tone, and polish
  • Excellent live presentation skills, and the ability to get partners excited and aligned with your creative vision
  • Video editing and post-production capabilities across short-form, branded, and event recap content - cutdowns, string-outs, selects, and rough-to-final edit management
  • QC and final delivery of video assets for client, social, editorial, and event use
  • Partner cross-functionally with Brand Partnerships, Editorial, Video, Social, Production, and Events teams to deliver best-in-class storytelling and client solutions
  • Build and maintain strong relationships with freelance and external creative partners including writers, directors, editors, photographers, producers, stylists, and content creators
  • Collaborate with Project Management, Account Management, and Sales teams on campaign reporting, wrap materials, recaps, and final program deliver
  • Oversee digital publishing workflows across platforms including WordPress, JW Player, Brightcove, and social channels.

Qualifications:
  • At least 8-10 years of experience producing branded video and social content within a major media publisher, entertainment brand, music company, agency, studio, network, or related industry
  • Deep understanding of music, pop culture and visual storytelling
  • A strong portfolio showcasing video, digital and experiential creative with cultural impact
  • Established network of creative freelancers and production partners, including writers, editors, directors, photographers, producers and creators
  • Exceptional leadership skills, with a track record of mentoring creative talent
  • Ability to balance big-picture vision with hands-on execution
  • Strong project management, organizational, communication and problem solving skills
  • Experience managing talent-facing productions and high-profile partnerships
  • Proficiency in video editing and design tools (Premier, CapCut, Adobe) and demonstrated skills across video, motion and 3D
  • Proficiency with content management and publishing platforms including WordPress, JW Player, and Brightcove
  • Familiarity with Keynote, JIRA, Salesforce, and production management workflows is a plus
  • Comfortable leveraging AI tools and emerging technologies to improve creative development and production efficiency
  • Spanish language proficiency is a plus


As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

A good faith estimate of the salary range is $105k - $120k + bonus upon hire. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range. If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

It's all About You...

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short & Long Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meet employee's needs, we have launched a new Flexible Vacation Policy.

At PMC, we believe working in a highly collaborative, office-first environment that fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion.

About Penske Media Corporation

Penske Media Corporation (PMC) is a digital media and publishing company that owns and operates a portfolio of brands across multiple platforms, including Variety, Rolling Stone, Deadline Hollywood, WWD, and Robb Report. PMC was founded in 2003 by Jay Penske and is headquartered in Los Angeles, California. The company has offices in New York, London, and Hong Kong. PMC's brands cover a range of topics, including entertainment, fashion, beauty, music, and technology. PMC also owns a number of events and conferences, including the Variety Entertainment Summit and the WWD Beauty CEO Summit.
Learn more about Penske Media Corporation
Size
1,000 employees
Industry
Founded
2003

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