Citigroup, Inc

Balance Transfer Consumer Product Sales Senior Lead Analyst, Senior Vice President (Hybrid)

Citigroup, Inc$156K — $234K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree with 10+ years in product management or financial services.
  • Proven experience in developing unsecured lending products and driving profitability.
  • Familiarity operating within complex, matrixed organizations to align cross-functional teams.
  • Strong analytical capabilities to interpret financial data and derive actionable insights.
  • Excellent communication skills to influence and build relationships with senior stakeholders.
  • Customer-first approach with a deep understanding of consumer financial needs.
  • Results-oriented with the capability to manage priorities and deliver on time.

Responsibilities

  • Lead the Balance Transfer product strategy implementation across Citi Branded Cards.
  • Enhance the Balance Transfer value proposition by developing new capabilities.
  • Collaborate with Technology and Digital teams to deliver seamless customer experiences.
  • Work with Marketing, Risk, and Analytics to create effective segmentation and pricing strategies.
  • Analyze product performance metrics and recommend improvements for better returns.
  • Evaluate growth opportunities for Balance Transfer across Citi portfolios and partnerships.
  • Ensure the governance and control of the Balance Transfer product aligns with Citi's risk frameworks.

Benefits

  • Hybrid working model for flexible and structured work schedules.
  • Ownership of a high-visibility product impacting Citi's U.S. Credit Cards portfolio.
  • Access to a global network of professionals for collaboration and expertise.
  • Opportunities for ongoing learning and professional development.
  • Comprehensive financial wellbeing support tailored for senior professionals.
  • Programs to support employee wellbeing and work-life balance.
Full Job Description
Citi is looking for a senior product leader to shape and grow its Balance Transfer business within the U.S. Credit Cards portfolio, sitting within the On Card Spend and Lend organization and reporting to the On Card Lend Business Head. In this role, you will own the end-to-end product strategy for Balance Transfers - a key feature of Citi's lending continuum that helps consumers manage their credit repayment - driving performance, innovation, and a best-in-class customer experience across Citi Branded Cards. This is a high-impact opportunity to lead meaningful product decisions that directly influence portfolio growth, profitability, and the financial lives of millions of customers.

Responsibilities
  • Lead the implementation of the Balance Transfer product strategy across Citi Branded Cards, translating strategic direction into clear roadmaps and prioritized initiatives that deliver measurable portfolio growth.
  • Define and enhance the Balance Transfer value proposition by building new capabilities and solutions in partnership with U.S. Branded Cards product and portfolio teams.
  • Partner with Technology and Digital teams to design and deliver a seamless, end-to-end Balance Transfer customer experience across digital and physical touchpoints.
  • Collaborate with Marketing, Risk, and Analytics teams to develop and deploy segmentation strategies, pricing models, and response optimization frameworks that improve profitability and customer take-up.
  • Analyze product financial performance - including loans, originations, portfolio yields, net credit margin, return on assets, and NPS - and recommend targeted actions to improve returns.
  • Identify and evaluate growth opportunities across Citi portfolios and external partnerships to expand and optimize Balance Transfer offers throughout the lending continuum.
  • Maintain and strengthen the governance and control environment for Balance Transfer as a lending product, ensuring alignment with Citi's risk appetite framework.


Required Qualifications & Skills
  • Bachelor's degree with 10 or more years of experience in product management, financial services, or a related field.
  • Demonstrated ability to develop and manage unsecured lending products, with a track record of driving portfolio performance and profitability.
  • Experienced operating in complex, matrixed organizations, with the ability to align cross-functional teams - including Risk, Marketing, Technology, and Analytics - around shared goals.
  • Strong analytical and strategic thinking skills, with the ability to interpret financial and performance data and translate insights into clear product recommendations.
  • Effective communicator and influencer, capable of building trusted relationships with senior stakeholders and driving alignment across diverse teams.
  • Customer-first mindset, with a genuine understanding of consumer financial needs and a commitment to delivering experiences that add real value.
  • Results-oriented approach, with the discipline to execute on plans, manage competing priorities, and deliver outcomes within defined timelines.


Beneficial Skills & Qualifications
  • MBA or equivalent advanced degree in a relevant field.
  • In-market experience working within the U.S. consumer lending or credit cards industry.
  • Background in credit risk, with familiarity of how risk frameworks intersect with product strategy and lending portfolio management.


What We Offer

Joining Citi means becoming part of one of the world's most connected financial institutions, where your work has a tangible impact on customers and the business at scale. This role offers senior leaders the opportunity to drive strategy, shape a meaningful product, and build lasting influence within a high-performing, globally connected team.
  • Hybrid working model with 3 days in the office and 2 days working remotely, giving you flexibility and structure to do your best work.
  • Strategic ownership of a high-visibility product with direct influence on Citi's U.S. Credit Cards lending portfolio and business performance.
  • Access to Citi's global network and cross-functional expertise, enabling collaboration with leading professionals across product, risk, technology, and marketing.
  • Ongoing learning and professional development opportunities to deepen expertise and grow your leadership capabilities.
  • Comprehensive financial wellbeing support, including competitive compensation and benefits tailored to senior professionals.
  • Wellbeing and work-life balance programs designed to support your health, energy, and long-term performance.


Apply today to take ownership of a strategically important product at Citi and help shape the future of consumer lending for millions of customers across the U.S.

Job Family Group:
Consumer Sales

Job Family:
Consumer Product Sales

Time Type:
Full time

Primary Location:
Wilmington Delaware United States

Primary Location Full Time Salary Range:
$156,160.00 - $234,240.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills
Please see the requirements listed above.

Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:
Sep 01, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

Illinois residents - AI Notice and Right

About Citigroup, Inc

Citigroup is a financial services holding company that provides financial products and services. The company operates through two segments, Global Consumer Banking (GCB) and Institutional Clients Group (ICG). The GCB segment offers traditional banking services to retail customers through retail banking, commercial banking, Citi-branded cards, and Citi retail services. The ICG segment offers various banking, and financial products and services to corporate, institutional, public sector, and high-net-worth clients. This segment provides wholesale banking products and services, including fixed-income and equity sales and trading, foreign exchange, prime brokerage, derivative services, equity and fixed-income research, corporate lending, investment banking, and advisory services, private banking, cash management, trade finance, and securities services. Citi is committed to sustainability and social responsibility, and the company invests in initiatives that promote economic progress.

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Learn more about Citigroup, Inc
Market Cap
$1.3 billion
Industry
Net Income
$89.6 million
Founded
1812
5 Year Trend
+4.6%
NASDAQ

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