SmartFinancial, Inc.

B2B Social Media Brand Manager

SmartFinancial, Inc.$80K — $125K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Proven experience in video production, including basic editing and producing podcasts or similar media projects.
  • Strong storytelling skills, with an ability to weave complex ideas into engaging narratives.
  • Excellent organizational and project management skills, capable of meeting tight deadlines and managing multiple tasks simultaneously.
  • Proficient with modern production & distribution software and social media platforms, especially YouTube and LinkedIn.
  • Strong understanding of marketing principles, tactics, and best practices.
  • Bachelor's degree in Business Administration, Marketing, or a related field.
  • Excellent written and verbal communication skills.

Responsibilities

  • Lead the development and implementation of comprehensive marketing strategies to attract and retain Insurance Agency/Carrier clients.
  • Create compelling content tailored to B2B audiences, including whitepapers, case studies, blog posts, and more.
  • Distribute content through appropriate channels to drive engagement, focusing on LinkedIn and Facebook.
  • Work closely with the sales and account management teams to align marketing efforts with sales objectives.
  • Track key performance metrics and analyze the effectiveness of marketing campaigns.
  • Prepare regular reports to communicate results and insights to stakeholders.
  • Ensure consistent messaging and branding across all marketing channels and materials.

Benefits

  • Comprehensive health coverage, including medical, dental, and vision insurance for you and your dependents.
  • 401(k) retirement plan with company matching contributions.
  • Generous paid time off and extensive paid product training.
  • Opportunities for professional growth and advancement in a supportive environment.
  • Flexible work options with hybrid arrangements combining in-office and remote work.
Full Job Description


The compensation for this position is $80,000-$125,000 annually.

What You'll Do
  • Develop and Execute Marketing Strategy:
    • Lead the development and implementation of comprehensive marketing strategies to attract and retain Insurance Agency/Carrier clients.
    • Define target audiences, positioning, messaging, and channel selection.
  • Content Creation and Distribution:
    • Create compelling content tailored to B2B audiences, including whitepapers, case studies, blog posts, webinars, client success stories, and more.
    • Distribute content through appropriate channels to drive engagement, with a focus on LinkedIn and Facebook.
  • Collaboration with Sales Teams:
    • Work closely with the sales and account management teams to align marketing efforts with sales objectives.
    • Provide sales enablement materials and support to drive revenue growth.
  • Brand Management:
    • Ensure consistent messaging and branding across all marketing channels and materials.
    • Uphold brand standards and guidelines in all communications.
  • Performance Measurement and Reporting:
    • Track key performance metrics and analyze the effectiveness of marketing campaigns.
    • Prepare regular reports to communicate results and insights to stakeholders.


What We're Looking For
  • Proven experience in video production, including basic editing and producing podcasts or similar media projects.
  • Strong storytelling skills, with an ability to weave complex ideas into engaging narratives.
  • Excellent organizational and project management skills, capable of meeting tight deadlines and managing multiple tasks simultaneously.
  • Proficient with modern production & distribution software and social media platforms, with an emphasis on YouTube and LinkedIn.
  • Proven experience in B2B marketing.
  • Strong understanding of marketing principles, tactics, and best practices.
  • Bachelor's degree in Business Administration, Marketing, or a related field.
  • Excellent written and verbal communication skills.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Strong analytical and problem-solving skills.
  • Team player with the ability to collaborate effectively across departments.


What We Offer
  • Comprehensive Health Coverage: Health, dental, and vision insurance for you and your dependents.
  • Retirement Plans: 401(k) retirement plan with company matching contributions.
  • Paid Time Off: Generous PTO, holidays, and extensive paid product training.
  • Professional Development: Opportunities for career growth and advancement within a supportive environment that values employee development.
  • Flexible Work Options: Hybrid work arrangements, combining in-office and remote work opportunities.


Join SmartFinancial and become a key player in driving growth for insurance agencies. Apply now, and let's achieve success together!

About SmartFinancial, Inc.

SmartFinancial, Inc. is a publicly traded bank holding company for SmartBank. SmartBank is a full-service commercial bank founded in 2007, with 35 branches and 4 loan production offices spanning Tennessee, Alabama, and the Florida Panhandle. SmartBank specializes in providing exceptional customer service, commercial lending, mortgage banking, and wealth management services. SmartBank has earned numerous accolades for its customer service and performance, including being named a Top Performing Bank in the Nation by Bank Director Magazine, a Best Bank to Work For by American Banker, and a Top 100 Community Bank by American Banker. SmartFinancial, Inc. is headquartered in Knoxville, Tennessee.
Learn more about SmartFinancial, Inc.
Size
400 employees
Market Cap
$465.7 million
Industry
Net Income
$24.3 million
5 Year Trend
+24.1%

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