A day in the life:You'll own a portfolio of 4-6 B2B accounts. That means running Power Circuit (our proprietary diagnostic system) to identify what's actually constraining each client's growth, building the strategy around that diagnosis, and holding the team accountable for executing it.
The B2B version of this job involves the client's sales team as much as their marketing team. Lead quality, ICP definition, pipeline conversion, win rates - these come up in every QBR. You need to be comfortable having those conversations with a VP of Sales who is skeptical of marketing's contribution.
Responsibilities:- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
- Run quarterly Power Circuit reviews for each account - diagnose growth constraints across all six pillars (Business, Audience, Product, Messaging, Channels, Measurement) and build the roadmap from the findings
- Work directly with client sales leadership on ICP refinement, lead scoring criteria, MQL12SQL handoff quality, and pipeline health
- Own the senior client relationship; QBRs should address revenue, not recap campaigns
- Coordinate paid, SEO, content, ABM, and creative work around a single account strategy
- Manage retention and expansion; lead renewals; grow MRR in your portfolio
- Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
- Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our diagnostic system) compliance across managed ADs
- Coach and give direct feedback to analysts and specialists on your accounts
Role Requirements:- 6+ years in B2B marketing, with client-facing or consultative experience
- Has worked with sales teams directly - understands why the MQL12SQL handoff breaks and how to fix it
- Fluent in B2B-specific dynamics: buying committees, long sales cycles, high-ACV pipeline, CAC in enterprise contexts
- Knows B2B measurement well enough to have an opinion - pipeline attribution, MMM limitations in long-cycle sales, when last-touch is misleading
- Has presented to VP and C-suite stakeholders and pushed back on them when the data supported it
- Track record of retaining and growing accounts
- ABM strategy experience, not just execution
Key Performance Indicators (KPIs)- Expansion to Churn Ratio (ETCR)
- Net MRR across portfolio
- Client NPS (8+ avg)
- Monthly Service Expansion pipeline generation
- Power Circuit Certification (annual)
Most Important Things (MITs)- Team Coaching and Development
- Marketing Strategy, Development and Execution
- Client Retention and Client Revenue Growt
Benefits & Perks:- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
