• Provide wing-to-wing leadership for the creation, development, and commercial activation of customer-facing service products and corresponding offerings related to the Ultrasound, IGT businesses and related Digital Solutions to increase GE Healthcare service contract capture rate/market share, and enable accelerated growth in targeted region, customer segment, or commercial channel.  Focused on Offering Price, Share and Mix of Imaging Portfolio.

• Drive and prioritize new service introduction and improvement requirements from global product, digital, and engineering teams, regional customers, and commercial teams based on customer value, industry trend, competitive landscape, growth dynamics, speed to market, technical roadmap, and return on investment. Collaborate with Marketing to drive effective value proposition and Key Opinion Leader development per market and segment needs by working with marketing teams.

• Work with global product and global service teams on understanding new NPIs suitable for the USCAN market based on customer needs and market opportunity, then develop a go-to-market strategy considering commercial considerations such as channel, commercial training, quoting, and revenue recognition.

• Work with marketing to conduct market research to discover customers’ unmet needs and commercial opportunities. Utilizes understanding of industry trends to inform the decision-making process.

• Manage the investment plan for AVS and related Digital Solutions Portfolio for USCAN Service. Drive investment in what will be featured in offerings vs. new standalone offerings.  Determine which offerings require dedicated Sales resources vs. those that use attachment selling and the existing Sales team.

• Drive effective roadmaps and commercial activation strategies to maximize resource utilization and growth outcomes by identifying region best practices, integrating various customer-facing service products and offerings in the region, working with region commercial/operation leaders, driving data visibility, digital platform/tool scalability, and digital ecosystem level 1-4 support sustainability and process standardization. 

• Drive effective communication and activation plans with USCAN Marketing, Commercial Excellence, and Commercial Leadership teams. Work closely with the Training teams to ensure appropriate curriculum is in place for the commercial teams selling products and solutions across various channels.

• Communicate complex messages and negotiate with internal stakeholders across functions with others to adopt a different point of view. Influence and negotiate with peers, product teams, support functions, as well as field commercial and delivery teams.

• Growth Mindset: the ability to see commercial opportunities for Service and franchise business partners.

• Developing specialized knowledge of the latest commercial developments in his own area and communication skills to influence others. Contributes towards strategy and policy development, and ensures delivery within his area of responsibility.

• Interpret internal and external business challenges and recommend best practices to improve products, processes, and services.

• Bachelor’s Degree in Marketing, Business Administration, or related field. 8+ years’ experience in marketing, product management, or related field. Experience in a customer-facing role (Service, Sales, or Applications).

• Leadership skills - Ability to lead teams and shape/lead growth vision and marketing strategy.

• Team-oriented – ability to motivate and work well with diverse, cross-functional teams.

• Excellent oral and written communication skills.

• Strong analytical and process skills - Demonstrated ability to analyze and resolve problems, and effectively communicate the outcomes.

• Demonstrated ability to lead and execute commercial programs and manage commercial projects go-to-market activities. Ability to document, plan, market, and monitor performance of commercial programs against measurable business goals.

• Influencing skills – ability to motivate individuals and demonstrate organizational influence.

• Ability to travel and willingness to work flexible hours to accommodate the needs of customers and sales teams.

Desired Characteristics

• MBA or Master’s degree in Marketing, Business Administration, or related field. 10+ years’ experience in marketing, product marketing, or related field. Experience leading and developing teams. Deep marketing expertise in market & customer insights, product commercialization, and branding. Healthcare product/industry acumen. Innovation – develop new ideas through collaboration and execute on creative ideas. Established project management skills.

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