Automotive Sales Manager

Sonic Automotive

$90K — $110K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of automotive sales and finance experience
  • Proven experience in dealership management
  • Strong transparency and ethics in operations
  • Commitment to continuous learning
  • Proactive ownership of responsibilities
  • Ability to celebrate team successes

Responsibilities

  • Determine monthly and yearly sales forecasts for units and profits
  • Collaborate with sales staff to set customer engagement objectives
  • Meet daily with salespeople to review performance and strategy
  • Conduct regular sales meetings to bolster team morale
  • Provide hands-on training and coaching to sales team
  • Enforce adherence to a sales success playbook
  • Review performance reports and profit margins with dealership leadership
  • Ensure unmatched guest experience throughout the sales process
  • Maintain vehicle quality checks to uphold dealership standards

Benefits

  • Health, Dental and Vision Insurance
  • 401k with a 4% company match
  • Paid vacation
  • Access to leadership and personal development programs
  • Casual dress code
Full Job Description
Job Description

We are looking to hire Automotive Sales Managers at our brand new dealership in Orlando, FL opening on December 2026!

The Sales Manager, who we call, Sales Coach, ensures that the dealership meets its goals surrounding sales performance, guest experience and teammate training and morale.

What You Will Do:
  • Determine monthly and yearly forecasts in terms of unit sales, gross profit objectives, and departmental profits.
  • Forecast monthly with each salesperson to establish objectives in terms of the number and type of customers coming into the dealership, closing percentages in each category, time utilization, prospecting efforts, unit sales, and projected income.
  • Meet with each salesperson as early as possible every day to review yesterday's results and today's plan of action.
  • Conduct sales meetings.
  • Provide on the job training for salespeople.
  • Ensure that salespeople are following an established playbook for success.
  • Review monthly commission sheets, productivity reports, salespersons' monthly forecast, and profit performance with the Dealer by salesperson and as a department.
  • Ensure that every guest receives the best possible experience.
  • Check the condition of all vehicles to ensure highest quality possible.
  • Keep an accurate count of floor traffic and engage as necessary.

What We're Looking For:
  • Strong automotive sales and finance experience
  • Experience in a dealership management position
  • Be transparent
  • Take the high road
  • Willingness to learn
  • Take ownership
  • Celebrate small successes

What You'll Get:
  • Average annual income potential of $90k- 110k
  • Health, Dental and Vision Insurance
  • 401k with 4% company match
  • Paid vacation
  • Access to leadership and personal development programs
  • Casual dress code


Qualifications

Additional Information

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