Reports to: Senior Vice President of Client Relations
Classification: Full-Time, Salaried Exempt
Location: Remote (U.S.)
POSITION OVERVIEW The Associate Vice President of Digital Strategies provides strategic leadership for enrollmentFUEL's digital pillar and serves as the primary advisor on digital marketing strategy for client-partner campaigns. The role leads the development, execution, optimization, and measurement of digital marketing initiatives designed to achieve client-partner enrollment goals and deliver measurable results. The AVP is responsible for client retention and driving growth in their pillar area.
KEY RESPONSIBILITIES - Serve as the primary strategic advisor to client institutions on digital advertising initiatives
- Provide strategic oversight of multi-channel digital marketing engagements and ensure strong ROI for client-partners
- Analyze past campaign performance to develop strategies that optimize ad budget and maximize outcomes
- Oversee the development of keyword strategies, advertising copy, landing page content, and creative assets that drive engagement and conversion
- Build trusted relationships with senior institutional leaders
- Support retention and growth within client partnerships by identifying opportunities to expand digital and related enrollment services
- Manage digital marketing and marketing automation team members
- Serve as enrollmentFUEL's internal subject matter expert on digital marketing
- Contribute to the continued development of enrollmentFUEL's digital marketing methodologies, tools, and solutions
- Partner with the sales, client services, and operations teams to support discovery conversations, solution design, and proposals where digital marketing expertise is required
- Represent enrollmentFUEL through conference presentations, professional engagement, and thought leadership within the higher education community
TRAVELPeriodic travel may be required; 2-4x per year
SUPERVISORY RESPONSIBILITIES The Associate Vice President of Digital Strategies supervises the Digital Marketing pillar (team), including digital, marketing automation, and SEO staff members.
QUALIFICATIONS - Bachelor's degree in Marketing, Advertising, Communications, or a related field required; Master's degree preferred
- Extensive experience developing, managing, and optimizing digital marketing campaigns; experience in higher education marketing preferred
- Comprehensive knowledge of digital marketing platforms, influencer marketing, search engine and AI optimization, advertising metrics, analytics, and a willingness to stay abreast of emerging industry trends
- Adaptability regarding new and changing processes and product changes
- Demonstrated leadership and communication skills, with the ability to collaborate effectively across teams in a remote environment
- Strong organizational, project management, and problem-solving abilities
- Proficiency with Microsoft Office, Adobe Creative Suite, Canva, and other digital marketing content creation tools
