Workiva, Inc

Associate Strategic Alliance Executive"

Workiva, Inc • $143K — $230K *
US-AnywhereRemote in United States
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in partnerships, channel sales, or partner operations, ideal in the AWS ecosystem.
  • Operational experience managing partner co-sell and pipeline generation.
  • Deep understanding of AWS services and the AWS Partner Network.
  • Direct experience with the AWS Marketplace and ACE co-sell program is a plus.
  • Excellent communication and relationship-building skills.

Responsibilities

  • Act as the primary point of contact for AWS relationship management.
  • Support initiatives to build and execute a revenue-generating joint go-to-market plan with AWS.
  • Drive demand generation and co-selling through campaigns and events.
  • Manage the AWS ACE Pipeline for co-sell opportunities tracking and reporting.
  • Educate internal teams about AWS offerings and partner program benefits.

Benefits

  • Eligible for commission based on sales performance.
  • Restricted Stock Units granted at hire.
  • 401(k) match and comprehensive employee benefits package.
Full Job Description
We are seeking a highly organized and energetic professional to support our global strategic partnership with AWS, serving as the operational engine of our partnership. This role will support the Director of Technology Partnerships, AWS (or similar AWS Partner Leader) and is focused on flawlessly executing our co-sell and AWS partner strategy. This position manages critical operational aspects of the partnership, including Cloud Marketplaces and the co-sell motion, with a focus on driving sales and deployment of our software. As a builder with a strategic mindset, you will help scale this relationship for growth.

What You'll Do

Relationship Support & Management
  • Act as the primary focal point for building, managing, and growing the AWS relationship in the designated territory, including managing day-to-day relationships with relevant AWS account management and partner sales teams
  • Leverage relationships to enable teams, mapping AWS contacts into CRM, and market wins; support the AWS Alliance Director to cultivate deep relationships with AWS' cross-functional leadership team and optimize partner performance through business reviews
  • Participate in the quarterly business review (QBR) cadence, leading both the preparation and execution of these meetings
  • Identify opportunities to work with our key advisors (SI / GSI) to help Workiva expand into new markets and new sellers


Go-to-Market (GTM) Execution & Strategy Support
  • Support the Director/Partner Leader to build and execute a revenue-generating joint GTM plan with AWS, including joint activities, enablement, and engagement with other key ecosystem participants.
  • Lead and expand the AWS relationship by driving demand generation and co-selling through joint campaigns, webinars, and events to generate new pipeline and increase visibility
  • Operationalize Co-Sell by managing the AWS ACE Pipeline Manager for submission, tracking, and reporting of co-sell opportunities to accelerate joint deals with the AWS field sales team
  • Marketplace Support and Internal Acceleration by assisting with the day-to-day management of the AWS Marketplace (private offer creation, deal registration, listing updates) and identifying opportunities with other Workiva Partner Directors to accelerate Channel-related co-selling motions


Enablement & Internal Expertise
  • Act as the internal champion and subject matter expert for all things AWS co-sell, educating and enabling internal teams on AWS offerings, Partner Program benefits, and best practices.
  • Design external enablement on Workiva for AWS sellers, including email newsletters, win wires, and videos, outlining Workiva's solutions and "when to call Workiva."
  • Create documentation, run training, and provide hands-on support to sales on leveraging AWS programs and funding to win deals.
  • Support the AWS Partner Director with cross-functional projects like Partner Marketing and Enablement programs, and collaborate on co/tri-build products between Workiva, AWS, and SI/GSIs

What You'll Need

Minimum Qualifications
  • 4+ years of experience in an alliances, channel sales, partner operations, or partner-facing business development role, with a specific focus on the AWS ecosystem
  • Demonstrated operational experience managing partner co-sell and influencing pipeline generation
  • AWS Platform Knowledge: Deep understanding of AWS services, the AWS Partner Network (APN), APN Customer Engagement (ACE) system, and AWS Partner Programs


Preferred Qualifications
  • Direct, hands-on experience with the AWS Marketplace and ACE co-sell program is a significant plus
  • A master of execution with an "Act Now" mentality. Proven ability to manage projects flawlessly and cut through ambiguity
  • Highly analytical and data-driven mindset. Ability to meticulously track and report on partnership KPIs, including marketplace revenue and co-sell pipeline, delivering regular insights to leadership
  • An excellent communicator and relationship-builder who can confidently enable internal sales teams, build strong rapport with AWS counterparts, and collaborate effectively across all levels
  • Proven track record of exceeding revenue-based quotas or MBOs related to partner influence. Experience accelerating, maturing, and expanding existing partnerships is preferred


Travel Requirements & Working Conditions
  • Up to 20% travel expected for team and corporate meetings
  • Reliable internet access for any period of time working remotely, not in a Workiva office


Workiva will not provide visa sponsorship for this position. Candidates must be authorized to work in the U.S. on a permanent basis.

How You'll Be Rewarded
• On Target Earnings (OTE) range in the US: 143,000.00 - 230,000.00 USD Annual
• Eligible for commission based on sales performance
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

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About Workiva, Inc

Workiva Inc. is a global software company headquartered in Ames, Iowa. The company provides cloud-based solutions for connected reporting and compliance, enabling collaboration and data integration for enterprises. Workiva's platform offers a suite of tools for data management, reporting, and compliance, including SOX, SEC, and XBRL reporting. The company's customers include more than 75% of the Fortune 500 and over 2,800 enterprises worldwide. Workiva was founded in 2008 and went public in 2014.
Learn more about Workiva, Inc
Size
2,106 employees
Market Cap
$4.3 billion
Industry
Net Income
-$48.4 million
Founded
2008
5 Year Trend
+19.9%
Revenue
$351.5 million
NASDAQ

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