Description The Associate Media Director, Programmatic has a core responsibility to support our omnichannel programmatic strategy and execution along with our respective agency teams within Syneos Health. This individual will also work to help evangelize the role omnichannel programmatic plays on the pharmaceutical media plan. Collaboration will occur with our Data Science practice to ensure data is being used efficiently to effectively drive ROI for our clients. The target audience for our clients includes Physicians, Nurses, Specialists, Patients, and Caregivers in the healthcare space. Owning campaign management and execution of personalized programmatic media plans for this target audience that result in positive gains for our clients is core to success.
In addition, this person will be responsible for growing and maintaining all partnerships across our media group. These partnerships include database services, demand side platform providers, and as needed direct buy media partners.
Core Responsibilities
Omnichannel Programmatic Media Strategy
- Provide input and recommendations on appropriate channel mix and consideration set development for your clients
- Continuously improve our offering and look to scale appropriately
- Work with partner agencies on new business opportunities and pitches
- Lead media collaboration with senior internal and external stakeholders spanning agency client teams, digital, strategy & planning, and analytics as well clients and vendor partners
- Develop close working relationship with client and agency brand teams to drive their understanding of programmatic omnichannel media, and the offering capabilities in order to grow adoption of media as part of a holistic go to market strategy that has media KPIs connected to brand business KPIs for our clients
- Develop, apply and share best practices for ongoing programmatic campaign management, reporting, and execution
- Work on continuously providing trends and POVs across our agencies to ensure that we can communicate the value to our clients on a regular basis
- Support processes and approach to directing trading and ad operations teams as needed
Media Planning
- Create intuitive presentations to be delivered to internal & external key stakeholders
- Lead the development of and presentation of detailed media recommendations along with respective external media partners
- Collaborate with data science and analytics team to develop measurement plans that include channels outside of media
- Own the success and overall KPI result of your programmatic campaigns and clients
Media Consulting
- Assist in delivery of media strategy consultancy to internal agency staff and client teams
- Provide liaison services between the Integrated Media Team and third-party media agencies to:
- Ensure media strategies align with AOR strategic foundation
- Maximize creative work by supporting agencies to reach fullest potential via selected channel placements
Systems & Tools
- Hands-on experience with ad technologies including data management platforms (e.g. DeepIntent, PulsePoint, Lasso) and ad verification tools required
- Familiarity with data visualization tools
- Experience with ad serving solutions, tag management and operations
- Experience with competitive media tools such as Kantar, Pathmatics, comScore, etc
Qualifications
- Bachelor's degree with a minimum of 4 years of progressively senior experience in programmatic, ad operations or biddable media on the sales, agency or ad tech side
- Must be willing to travel to the client office in San Francisco once or twice a month
- Experience designing and implementing pharmaceutical programmatic media campaigns
- Candidates should be knowledgeable in how to leverage multimedia in the programmatic media environment
- Experience in pharmaceutical or healthcare space required
- Experience in other biddable media platforms a plus (e.g. paid social, paid search)
- Excellent presentation skills, and history of successful client engagements
- Exceptional organizational skills, multi-tasking capabilities and detail oriented
- Strong analytical abilities and quantitative skills
The annual base salary for this position ranges from $110K to $130K. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.
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