Associate Manager, Product Marketing Wealth - 18 Month Contract

Canada Life

$68K — $125K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of marketing communications experience
  • Experience in wealth marketing with advisors is a significant asset
  • Understanding of the wealth management industry and mutual funds
  • Background in multi-disciplined marketing including digital and distribution
  • Strong business and marketing writing skills, samples required
  • Ability to simplify technical information for diverse audiences
  • Proven project management skills
  • University degree or college diploma in Communications or Marketing

Responsibilities

  • Position Canada Life Individual Wealth products within the wealth management narrative
  • Create and implement key product marketing strategies for Investment Management
  • Manage marketing campaigns from start to finish, measuring success
  • Foster positive, collaborative relationships with teams and partners
  • Develop and execute comprehensive marketing plans
  • Document all campaign details in Workfront and SharePoint
  • Track marketing performance and analytics for stakeholder reporting

Benefits

  • Hybrid work model
  • Collaborative team environment
  • Opportunities for professional growth and advancement
  • Engagement in various marketing disciplines
Full Job Description
Temporary Full Time

As an associate manager at Canada Life, you'll plan and deliver marketing campaigns and business communications. You have a talent for crafting stories and experiences to spark the desired response or action in our advisory audiences. You look for ways to foster collaboration, understand the why and achieve business goals.

Who you are

  • A collaborative, open and positive communicator
  • Passionate, energetic and enthusiastic
  • Detail oriented when it matters and flexible when you need to be
  • Driven to get the job done, sometimes outside of traditional work hours
  • Innovative and interested in trying new things
  • Comfortable in a fast-paced team environment
  • Good at finding a way forward, even without all the information


What you will do

  • Position the Canada Life Individual Wealth products as strategic aspects of the wealth management story
  • Create, develop and implement key product marketing strategies for the Investment Management and Sales Enablement teams
  • Manage campaigns and initiatives from duration to completion, and measure success
  • Bring a positive and collaborative attitude to team and business partner working relationships


Lead and manage projects by:

  • Developing, socializing and executing a variety of strategic, high-quality marketing plans
  • Documenting all plans, tactics, approvals in Workfront and SharePoint
  • Setting and meeting timelines
  • Providing consistent progress updates and any setbacks, as required
  • Defining, monitoring and tracking marketing utilization, performance and analytics to optimize efforts and report to stakeholders


Build relationships and business acumen by:

  • Collaborating with other teams including product, digital, creative, operations, legal, compliance, risk and business development
  • Identifying the right stakeholders at the right time
  • Demonstrating marketing best practices and brand strategies
  • Focusing on results and a culture of accountability
  • Adapting to change that improves organizational performance


What you will bring

  • 5+ years of marketing communications experience
  • Experience in wealth marketing and working with advisors is a notable asset
  • Understanding of wealth management industry and mutual fund knowledge
  • Experienced in multi-disciplined marketing: product, agile, digital, distribution etc.
  • Strong demonstrated business and marketing writing skills - you'll need to submit samples or complete writing exercises as part of the selection process
  • Ability to translate technical details and industry jargon into plain language
  • Proven project management skills
  • University degree or college diploma in Communications or Marketing


The base salary for this position is between $68,400 - $125,800 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

#LI-Hybrid

Requisition ID: 6908

Category: Corporate Functions

Location:

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