The RealReal

Associate Field Sales Account Executive (Associate Luxury Resales Advisor)

The RealReal$75K — $87K *
US-Anywhere
+ 8 other locationsRemote
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of sales experience, preferably in luxury goods or high-end services.
  • Strong understanding of fashion trends and the luxury market.
  • Proficiency with CRM tools such as Salesforce to manage client relationships.
  • Exceptional communication skills with a focus on rapport-building and trust.
  • Entrepreneurial mindset with a track record of meeting sales goals.
  • Ability to travel over 70% within designated market areas.
  • Organizational skills to manage pipeline and prioritize tasks effectively.

Responsibilities

  • Engage prospective clients through outreach and in-home appointments.
  • Build and convert leads into consignors while maintaining pipeline activity.
  • Meet or exceed monthly sales quotas to drive business growth.
  • Deliver an exceptional, high-touch client experience during the consignment process.
  • Present and manage consignment contracts, establishing pricing expectations for clients.
  • Collaborate with cross-functional teams to enhance sales growth and resolve client issues.
  • Oversee logistics for acquiring and consigning luxury items from clients.

Benefits

  • Base salary plus uncapped commission for sales performance.
  • Annual Elite Club Trip for top-performing employees.
  • Monthly competitions with cash, prizes, or site credit for top sales.
  • Employee Stock Purchase Plan to invest in the company.
  • 401K plan with company match to promote savings for the future.
  • Comprehensive medical, dental, and vision insurance coverage.
  • Paid parental leave to support families during key life events.
  • 9 paid company holidays plus flexible time off with manager approval.
Full Job Description
About The Role
The Associate Luxury Resales Advisor (ALRA) is a key sales position at The RealReal focused on driving new business growth and reactivating lapsed consignor relationships. As an ALRA, you will grow your consignor base by acquiring luxury goods from new clients and reconnecting with past consignors who have not recently consigned. You have an entrepreneurial spirit, thrive in a fast-paced environment, and are energized by building relationships from the ground up. At TRR, you are more than just points of contact; you are essential partners to our consignors. By cultivating deep relationships and understanding each consignor9s closet, you will provide strategic guidance on what and when to consign to maximize their return. You are customer-obsessed, adaptable, and passionate about luxury brands, fashion, and sustainability. Above all, you embody the TRR culture through collaboration, driving results, and building for the future.

*Eligible Market Locations:
Los Angeles - Central/West LA, East Side/ Los Feliz/DT, Santa Monica/ Malibu, The Valley
New York - New York City, Long Island, Westchester, Queens
Norcal PW - Bay Area Peninsula, Bay Area North, Bay Area South
Northeast - Massachusetts, New Jersey North, NJ Upper Coast, Philadelphia, Washington DC
Southeast - Boca/Del Ray, Ft. Lauderdale, Miami Beach, Nashville, North Atlanta, Orlando, South Miami
Southern Central - Central Dallas, Central Houston
Southwest - Orange County North, Phoenix

What You Get To Do Every Day
  • Client Outreach: Engage new, inactive, and prospective clients through daily outreach and in-home appointments to drive consignment activity. Develop and execute creative networking and outreach strategies to attract new consignors, reactivate lapsed consignor relationships, and generate repeat business.

  • Lead Generation & Conversion: Proactively build pipeline by sourcing new leads, reactivating lapsed consignors, and converting marketing-qualified leads into active consignors. Leverage tools, such as Salesforce, to effectively manage pipeline activity and opportunities.

  • Sales Performance: Consistently meet or exceed monthly quotas by driving new business growth, reactivation results, and key performance metrics that contribute to overall revenue growth.

  • Client Experience: Deliver a high-touch, white-glove experience throughout the consignment process to ensure client satisfaction, trust, and long-term engagement, while building meaningful client relationships that extend beyond convenience and transactional service.

  • Contract Management & Client Consultations: Clearly present and review consignment contracts, establish pricing expectations using internal tools and luxury market expertise, and guide clients through each step of the process.

  • Cross-Functional Collaboration: Partner with Retail teams to support sales growth and collaborate closely with the Consignor Relations team to proactively address and resolve client concerns.

  • Consignment Procurement & Logistics: Acquire luxury consignment items from clients and oversee the end-to-end coordination of item pickup and shipment to The RealReal9s e-commerce centers.

  • Field Work: Spend the majority of time, over 70%, in the field, cultivating client relationships and securing consigned items through personalized, in-home appointments.

What Great Looks Like (Performance)
  • Executes with strong pipeline discipline across new business, reactivation, and follow-up activity.

  • Maintains consistent outreach volume and demonstrates improving lead-to-consignment conversion effectiveness.

  • Builds early momentum in new consignor acquisition, reactivated accounts, and overall consignment value contribution.

  • Demonstrates resilience by staying motivated through rejection, overcoming objections, and consistently turning no into future opportunities.

  • Creates opportunities through prospecting, networking, and effective use of inbound leads.

  • Demonstrates ownership, coachability, disciplined execution, and trust-based client relationships.

  • Balances speed and quality by moving opportunities efficiently while delivering a high-touch client experience.

  • Shows strong follow-through, dependable communication, and accountability to commitments.



Core Competencies (Baseline)
  • Entrepreneurial drive and ownership mindset

  • Coachability and learning agility

  • Results orientation and competitive drive

  • Relationship building and client trust

  • Prospecting and business development acumen

  • Operational discipline & follow-through

  • Self-management and resilience

  • Adaptability in a fast-paced, field-based environment

What You Bring To The Role

Minimum Requirements:

  • Technologically proficient; comfortable leveraging CRM systems (e.g., Salesforce), digital tools to manage pipeline and drive performance.

  • Self-starter with an entrepreneurial mindset who adapts quickly to shifting priorities.

  • Highly motivated by ownership, growth, and impact, with the drive to build a book of business and continuously improve performance.

  • Results-oriented, and comfortable operating independently in a fast-paced, field-based environment.

  • Exceptional ability to build rapport, earn trust, and communicate effectively regarding high-value goods / services with discerning clientele.

  • Strong relationship-building, organizational, and problem-solving skills; excellent verbal and written communication.

  • Customer-obsessed with a passion for luxury, fashion, and sustainability.

  • Willing and able to travel more than 70% within the designated market.

Able to commit to a 40-hour workweek with occasional off-hours; must reside in the assigned territory, possess a valid driver9s license (except in Manhattan, Brooklyn, and Chicago markets), maintain compliant insurance and driving record, and lift up to 25 lbs as needed.

Preferred Requirements:

  • Tech proficiency in Salesforce (or similar CRM).

  • Prior experience in selling luxury goods and/or high-end services.

  • Strong understanding of fashion trends and the luxury market.

Compensation, Benefits, + Perks
  • Base salary plus uncapped commission

  • Annual Elite Club Trip for top performers

  • Monthly sales competitions (i.e. cash | prizes | site credit)

  • Employee Stock Purchase Plan

  • 401K with Company Match

  • Medical, Dental & Vision Insurance

  • Paid Parental Leave

  • 9 Paid Company Holidays

  • Flexible Time Off (With Manager Approval)

  • Find out more about our Benefits

The expected On-Target Earnings range for this role is $75,000 - $87,500. To determine on-target earnings, the range includes both base salary and target incentive compensation. Target incentive compensation for some roles may include a ramping period. Compensation is higher for those who exceed targets.

The expected salary range for this role is $60,000-$70,000. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate9s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR9s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

About The RealReal

The RealReal is a luxury online consignment store that specializes in authenticated, pre-owned designer fashion and accessories. The company was founded in 2011 by Julie Wainwright and has since grown to become a leading player in the online luxury consignment market. The RealReal employs a team of experts who carefully inspect and authenticate every item sold on the platform, ensuring that customers receive only the highest quality products. The company is committed to sustainability and has implemented several initiatives to reduce waste and promote circular fashion. The RealReal is headquartered in San Francisco, California and has additional offices in New York, Los Angeles, and Washington D.C.
Learn more about The RealReal
Size
2,604 employees
Market Cap
$114.8 million
Industry
Net Income
-$175.8 million
Founded
2011
Revenue
$299.9 million
NASDAQ

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