Here's What We're Looking For:
We're looking for an Associate Director, Paid Social Strategy who thinks like an investor, not a platform operator.
You don't rely on automation or default recommendations. You use platforms like Meta, TikTok, LinkedIn, and Reddit as tools-but you're the one setting the direction. You combine data, testing, and creative thinking to drive real business outcomes, not just platform-reported performance.
At Delve Deeper, everything is driven by a Start / Stop / Scale mindset. You're constantly asking:
- What should we start testing next?
- What should we stop doing because it's diluting performance?
- What should we scale because it's working?
This is a leadership role within a pod structure. You'll own performance across multiple accounts, guide specialists, and ensure every dollar is allocated with intention.
Here's What You'll Do:
1. Own Performance (Start / Stop / Scale)
- Act as the decision-maker for where ad spend goes and why
- Continuously start new tests based on clear hypotheses and business goals
- Confidently stop tactics that dilute true ROI-even if they look strong in platform metrics
- Aggressively scale proven audiences, creatives, and placements until diminishing returns
- Treat every account like an investment portfolio-balancing efficiency and growth
2. Lead a Pod
- Manage and mentor a small team of specialists (typically 2-3)
- Set priorities and ensure the pod is aligned around a clear Start / Stop / Scale roadmap
- Delegate work and QA not just for accuracy, but for quality of thinking
- Own performance across multiple clients and ensure each has a clear path to hitting targets
3. Design Paid Social Systems
- Build account structures that support continuous testing (Start), pruning (Stop), and scaling (Scale)
- Translate real-world audiences into platform-targetable segments
- Balance automated discovery (broad targeting, CBO, Advantage+) with disciplined funnel structure
- Improve performance through better inputs: conversion signals, audiences, creative, and data feedback loops
4. Drive Creative & Audience Strategy
- Develop and test messaging frameworks tied to audience motivations
- Continuously start new creative angles, stop fatigued or low-quality messaging, and scale winning concepts
- Treat creative as a performance system-not just assets
- Partner closely with creative teams to guide direction and iteration
5. Turn Data Into Insight
- Go beyond reporting to explain what's driving performance and what actions to take next
- Connect platform metrics to real business outcomes like revenue, LTV, and customer quality
- Identify when to start, stop, or scale based on data-not assumptions
- Provide clear, actionable insights that inform both internal decisions and client conversations
6. Build & Elevate the Team
- Coach specialists to think in terms of investments and tradeoffs-not just execution
- Reinforce the Start / Stop / Scale mindset in how the team approaches every decision
- Provide feedback that improves judgment, ownership, and strategic thinking
- Contribute to systems, training, and best practices across the team
Here's What You Bring:
- 3-6 years of experience in paid social, performance marketing, or a similar analytical role
- Hands-on experience managing campaigns on Meta (additional platforms like TikTok, LinkedIn, Reddit, etc. are a plus)
- Strong analytical thinking and comfort working with data to drive decisions
- Ability to evaluate performance beyond platform metrics (e.g., ROI, CAC, LTV)
- A structured approach to testing and optimization using a Start / Stop / Scale mindset
- Attention to detail and a high standard for accuracy
- Comfort managing multiple accounts and priorities at once
- A collaborative mindset with the ability to lead and develop others
How Success Is Measured:
- Client ROI/ROAS, CPA/CAC, and growth targets are consistently met or improved
- Clear Start / Stop / Scale decisions drive performance over time
- Campaigns become more efficient-not just larger
- Creative systems produce repeatable winners
- Team members show growth in thinking, ownership, and execution
What Delve Deeper Offers:
- Health Benefits: Comprehensive (100% company-paid) health coverage for employees & their families, including medical, dental, and vision insurance. We also offer FSA and HSA health options with a company contribution.
- Other Benefits: Life Insurance and Disability Coverage
- Retirement Plan: 401(k) plan with a 4% match/company contribution
- Paid Time Off (PTO): Generous vacation, sick leave, and paid holidays
- Parental Leave: Up to 3 months of paid time off for new parents
- Wellness Program: $1,250 annual reimbursement for health and well-being (gym membership, ski passes, meal plans, fitness equipment, etc.)
Compensation:
This role offers a base salary range of $100,000 to $125,000, plus bonus plan. The annual performance-based bonus program rewards both individual results (sales targets, new business) and company-wide success, with significant upside for exceptional performance.
