Job DescriptionThe
Associate Director, Omnichannel Orchestration Capability Lead will work in collaboration with US Market stakeholders and Global support organizations to define, develop and implement new capabilities required to advance orchestration of seamless and personalized experience with customers. This individual will be the centralized business liaison accountable to drive enhancements to the data & insights, processes and technology that enable omnichannel orchestration for both US Business Units (Oncology and Specialty, Pharma & Infectious Diseases). They will be the business strategy lead for assigned capabilities including, but not limited to areas such as Omnichannel Orchestration, Salesforce, and Veeva.
Primary ResponsibilitiesCapability Strategy & Evolution
- Understand desired /defined customer experience and business needs in order to translate into actionable omnichannel orchestration capability requirements (people, process, technology, data & insights)
- Partner with Digital Human Health to translate business to functional requirements and ensure the product and features deliver on the needs of the respective business.
- Serve as the lead advocate/primary liaison for all communication on related capabilities for business stakeholders, ensure communications are aligned to overall enterprise communications priorities, opportunities, and field engagements
- Possess a deep knowledge about our current and future data & insights martech stack needs for omnichannel orchestration, as well as knowledge of vendor roadmaps (examples include but not limited to: Data Genie, Salesforce, Adobe, Veeva
- Partner with other Omnichannel Capability teams (e.g. Content Creation) to define, development and implement solutions to support content personalization strategies
- Obtain buy-in from brand teams on experimentation use cases and collaborate with team members to conduct tests
- Define governance process and metrics to conduct and evaluate marketing experimentation efforts and integrate learnings across markets
- Provide input to future state omnichannel capabilities roadmap and support prioritization and enablement of the capabilities
Leadership
- Lead cross-functional capability team(s); define goals and work iteratively to deliver value to business stakeholders and end customers
- Develop, manage and communicate metrics & KPIs that drive transformation of capabilities
- Evangelize and guide Business Units stakeholders on how marketing technology supports the business and customer strategies
- Improve data literacy by bringing analytics into the heart of all marketing activities and tools
- Champion the organization to operate in an experiential manner leveraging data & insights and new technology
- Partner with vendors to ensure the strategy, approaches, and requirements for omnichannel capabilities are understood and implemented appropriately
Other
- Budget planning and management, as appropriate
- This is not an extensive, comprehensive listing of job functions. May perform other duties as assigned, including management of vendor services and/or contracted support.
Position Location: Upper Gwynedd, PA with hybrid work model (combination of in-office/work from home).
Education:- Minimum: Bachelor's degree
- Desired: Master's degree
Required Experience:- Minimum of 7 years of knowledge in one or a combination of the following: Marketing/Digital Marketing, Marketing Operations, Data & analytics, Marketing Technology
- Experience with marketing automation / multichannel marketing hub tech solutions that enable omnichannel personalized experiences.
- Agile/Scrum Knowledge and Experience
- Analytical skills, strong problem-solving, and demonstrated ability to think strategically
- Innovative thinking and exceptional business acumen
- Demonstrated consistent strong leadership skills and ability to work well with ambiguity
- Strong peer leadership and ability to collaborate with and coordinate activity among individuals in different reporting structures within the organization
- Excellent interpersonal skills
- Strong project management and negotiation skills
- Demonstrated ability to understand, distill and communicate complex information for specific audiences
- Strong executive presence and ability to speak with courage and candorwill be sent to recruit
Preferred Experience:Experience in pharmaceutical, biotech or other highly regulated industry
Required Skills: Collaboration, Data Insights, Digital Marketing Strategies, Omnichannel Marketing, Oncology, Teamwork
Preferred Skills: Business Case Development, Business Management, Case Development, Collaborative Development, Creativity, Customer Experience Management, Digital Literacy, Digital Marketing, Health Data Analytics, Health Informatics, Law Partnership, Leadership, Marketing, Marketing Management, Marketing Strategies, Product Marketing, Sales Management, Scientific Research, Self-Starter, Stakeholder Engagement, Strategic Customer Development, Strategy Development, Talent Management, Technological Innovation
Current Employees apply HERE
Current Contingent Workers apply HERE
US and Puerto Rico Residents Only:Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
The salary range for this role is
$156,900.00 - $247,000.00
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.
The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.
You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.
San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance
Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status: Regular
Relocation:No relocation
VISA Sponsorship:No
Travel Requirements:No Travel Required
Flexible Work Arrangements:Hybrid
Shift:1st - Day
Valid Driving License:No
Hazardous Material(s):NA
Job Posting End Date:07/28/2026
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date. 
