Job Description

Job Summary:

We are currently recruiting the Associate Director (AD), UC HCP Strategy. This marketer will play a defining role in launching our new advanced therapy for Ulcerative Colitis, in a highly competitive space. This role is highly visible and requires a strategic, urgent, and collaborative leader who can navigate ambiguity, prioritize high-impact initiatives, and align cross-functional partners to execute a flawless launch. You will report directly to the Director of UC Marketing and work closely with global and cross-functional teams to establish our leadership in the Immunology space.

Key Responsibilities:

Lead Day 1 “Now Approved” Materials & Launch Campaign:

• Campaign Strategy & Execution: Lead the strategic design, development, and end-to-end execution with the AoR and Customer Agile Team of our "Day 1" launch campaign to ensure immediate market impact upon regulatory approval.

• Message Optimization: Ensure all Day 1 messaging is highly differentiated, competitively positioned and tailored to key HCP segments.

• Regulatory Compliance: Direct the review and approval process of all promotional assets through the Medical, Legal, and Regulatory Review Team, and compliance.

Develop Differentiated Strategies for HCP Segments:

• Stakeholder Expansion: Design and implement a dedicated, comprehensive marketing strategy tailored to each HCP Segment.

• Educational Engagement: Develop educational and promotional resources.

Live Meetings Strategic Design & Execution:

• Direct the strategic planning, messaging design, and partner on the execution of Live Meetings for our customer-facing teams

• Partner with Field Strategy & Execution team to incorporate field insights into strategy and resource development

• Partner with the Scientific Strategy Teams on planning, strategy and content for Congress & Educational events for all major national and regional live medical congresses, advisory boards, product theaters, etc.

Liaise with the Consumer Strategy Team:

• Partner with the Consumer Strategy Team: Provide HCP perspective on consumer activation initiatives and launch execution.

• Ensure tight alignment between HCP and HCC at launch and beyond.

Key Competencies & Focus Areas:

• Strategic Thinking & Foundational Positioning: Ability to build an HCP strategy utilizing deep market insights and competitive analysis.

• Cross-Functional Collaboration: Demonstrated capability to align stakeholders, including Global Marketing, Consumer Strategy Team, Scientific Strategy Team and Digital, Health & Analytics team.

• Prioritization Under Pressure: Proven ability to manage executive scrutiny, tight launch timelines, and complex prioritizations

Required Experience & Qualifications:

• Bachelor’s degree in marketing, Business, Life Sciences, or a related field.

• A minimum of 5 years of pharmaceutical, biotechnology, or healthcare marketing experience.

• Demonstrated experience in HCP promotional marketing, brand strategy development, and tactical execution.

• Proven track record of successful cross-functional project management and team leadership.

• Outstanding communication, presentation, and operational management skills.

Preferred Experience & Qualifications:

• Experience launching a pharmaceutical product in a highly competitive or crowded therapeutic market.

• Direct experience in Gastroenterology, Immunology, or Specialty Biologics.

• MBA or advanced degree.

This is a hybrid role based in Upper Gwynedd, PA, with an expectation of working on-site three days per week.

Required Skills:

Preferred Skills:

Current Employees apply

Current Contingent Workers apply

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

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