Merck & Co, Inc

Associate Director, Marketing

Merck & Co, Inc • $142K — $224K *
North Wales, PA 19454In-Person
Pharmaceuticals & Biotech
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent (BA/BS).
  • 5+ years' experience in healthcare, pharma, or biotech marketing.
  • Proven experience in developing and executing HCP promotional materials.
  • Strong strategic thinking and data analysis skills.
  • Excellent project management and cross-functional leadership abilities.
  • Exceptional communication and stakeholder engagement skills.
  • Familiarity with omnichannel marketing approaches.

Responsibilities

  • Shape HCP strategy for Crohn's disease using data and market insights.
  • Lead the creation of launch-ready promotional resources for HCPs.
  • Develop HCP sampling strategies to enhance product experiences.
  • Align with field teams to translate strategies into actionable plans.
  • Collaborate with consumer strategy teams to ensure integrated customer experiences.
  • Drive brand cohesion within Immunology Agile Teams during launch preparations.
  • Manage HCP budget and planning to focus on high-impact initiatives.

Benefits

  • Hybrid working arrangement with three days on-site required per week.
  • Opportunity to work on a high-priority product launch in a competitive market.
  • Role involves significant cross-functional collaboration and visibility.
  • Enables direct influence over HCP engagement strategies and execution.
  • Access to leadership opportunities within the organization.
Full Job Description
Job Description

Job Summary:

We are seeking an Associate Director, U.S. Marketing, Crohn's Disease HCP Strategy, to help shape the foundational launch strategy for a high-priority opportunity in a highly competitive and evolving marketplace. This highly visible role offers the opportunity to influence how we establish ourselves in Crohn's disease, define meaningful engagement with HCPs, and enable launch readiness. The ideal candidate will be a strategic, data-driven marketer who thrives in ambiguity, brings strong problem-solving skills, collaborates effectively across functions, and acts with urgency to advance critical business priorities. This role will report to the Director of CD Marketing and work closely with global and cross-functional partners.

Key responsibilities include:

  • Shape foundational HCP strategy for Crohn's disease, leveraging the L3 marketing framework, primary market research, digital insights, and data analytics to inform launch-critical strategic choices.
  • Lead development of launch-ready promotional resources, including strategic design, development, and end-to-end OPDP submission, to enable impactful HCP engagement at launch.
  • Lead development of HCP sampling strategy to support appropriate product experience, customer education, and launch execution.
  • Drive alignment with Field Strategy & Execution to translate strategic imperatives into field-ready priorities, resources, and executional guidance.
  • Partner closely with the Consumer Strategy Team to ensure HCP insights inform consumer activation planning and create a cohesive customer experience across audiences.
  • Collaborate across Immunology Customer Agile Teams to drive brand cohesion, align on key decisions, and ensure a coordinated approach to launch readiness.
  • Manage the HCP budget and trimester planning process to ensure resources are aligned to the highest-impact launch priorities.


Education:

  • Bachelor's degree or equivalent (BA/BS).


Requirements:

  • A minimum of 5 years' healthcare, pharmaceutical, biotechnology, or related industry experience, including strategic marketing, brand management, or customer strategy.
  • Demonstrated experience developing and executing HCP promotional resources and tactics.
  • Strong strategic thinking, problem-solving, analytical, and planning skills, with the ability to translate market insights, customer understanding, and data analytics into clear action.
  • Proven cross-functional leadership and project management skills, including the ability to influence without direct authority, operationalize priorities, and navigate complex, matrixed organizations with urgency and focus.
  • Excellent communication, presentation, and cross-functional stakeholder engagement skills.
  • Understanding of omnichannel marketing, including digital and non-digital customer engagement channels.
  • Demonstrates high integrity, business agility, and a growth mindset.


Preferred Skills:

  • Product launch experience in a highly competitive or crowded therapeutic market.
  • Experience in Gastroenterology, Immunology, or Specialty Biologics.
  • Awareness and understanding of U.S. commercial and regulatory requirements, including promotional review processes.
  • Agency partnership and vendor management experience.
  • MBA or equivalent advanced degree.


This is a hybrid role based in Upper Gwynedd, PA, with an expectation of working on-site three days per week.

Required Skills:
Adaptability, Advertising Campaign Development, Agile Methodology, Creative Campaign Development, Decision Making, Digital Analytics, Marketing Budget Management, Marketing Strategy Implementation, Market Research, People Leadership, Pharmaceutical Industry, Pricing Strategies, Principles of Marketing, Product Lifecycle Management (PLM), Strategic Thinking

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

Employee Status:
Regular

Relocation:
Domestic

VISA Sponsorship:
No

Travel Requirements:
10%

Flexible Work Arrangements:
Hybrid

Shift:
Not Indicated

Valid Driving License:
No

Hazardous Material(s):
N/A

Job Posting End Date:
09/24/2026
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

About Merck & Co, Inc

Schering-Plough Corporation is a major U.S.-based manufacturer of pharmaceuticals. It operates in three segments: Prescription Pharmaceuticals, Animal Health, and Consumer Health Care. Schering-Plough develops products targeting on allergy, cancer, hepatitis, cardiovascular, central nervous system, respiratory system, and more.  It was founded in 1851 by Ernst Christian Friedrich Schering as Schering AG in Germany. Schering-Plough manufactured several pharmaceutical drugs, the most well-known of which were the allergy drugs Claritin and Clarinex, an anti-cholesterol drug Vytorin, and a brain tumor drug Temodar. It also developed drugs targeting on central nervous system and the respiratory system. Schering Plough also owned and operated the major foot care brand name Dr. Scholl's and the skin care line Coppertone. These also became a part of the new company. Schering-Plough was a full member of the European Federation of Pharmaceutical Industries and Associations (EFPIA), a membership which is also maintained by the new Merck.

Merck & Co, Inc Careers

Join the visionary team at Merck & Co, Inc, a global leader in healthcare dedicated to advancing the world of medicine. As part of our professional community, you'll find dynamic job opportunities that foster innovation and leadership across various fields. Merck & Co, Inc is not just a company; it's a place where you can make a difference.

Work You’ll Do

At Merck & Co, Inc, we are committed to improving global health through groundbreaking research and innovative healthcare solutions. Our team is at the forefront of developing new therapies and vaccines that significantly impact public health worldwide. By joining us, you will collaborate with some of the brightest minds in the industry, using your skills to contribute to projects that save and improve lives around the globe.

Explore Career Paths

Whether you're seeking an internship, a graduate opportunity, or a professional position, Merck & Co, Inc offers a range of career paths in environments that promote rapid professional growth and development. Explore job opportunities in research, digital transformation, manufacturing, and more, all while benefiting from a culture that supports diversity and inclusion.

Innovate and Lead

Merck & Co, Inc is an ideal environment for those who lead with curiosity and the drive to innovate. Our leadership is committed to fostering a culture where inventive thinking and collaboration are encouraged, making it a perfect place for professionals who seek to make an impact through their work.

Develop Your Skills

With Merck & Co, Inc, you are not just getting a job; you're gaining access to unparalleled career development opportunities. Enhance your skills through diverse training programs, workshops, and continuous learning courses designed to help you grow at every stage of your career.

Benefits and Culture

We understand that our employees are our greatest asset, which is why we offer competitive benefits designed to support the health and well-being of you and your family. From comprehensive health care coverage and retirement plans to flexible working conditions and wellness programs, our benefits package is designed to meet the diverse needs of our team members.

Join Our Team

Ready to advance your career at Merck & Co, Inc? Search open positions that match your skills and interests. We are continuously hiring and looking for passionate, creative, and solution-driven team players. Prepare your resume, sharpen your interview skills, and become part of a company that's dedicated to making a difference.

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Keep up to date with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Engage with us through our careers blog and by participating in networking events and employment fairs. Subscribe to receive personalized job alerts and the latest news tailored to your preferences. Discover the exciting and rewarding opportunities that await at Merck & Co, Inc. Join us in our mission to improve health and wellness around the world.
Learn more about Merck & Co, Inc
Size
68,000 employees
Market Cap
$282.6 billion
Industry
Pharmaceuticals & Biotech
Net Income
$7 billion
Founded
1668
5 Year Trend
+4.1%
Revenue
$47.9 billion
NASDAQ
MRK
* Ladders Estimates

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