General Description:The Associate Director, Market Access Strategic Marketing is an instrumental role responsible for the development, implementation, management, and execution of a coordinated, strategic plan and related tactics, deliverables, and customer-specific access activities. This person will align closely with all market access functions and field teams in support of current and future indications for BeOne's hematology portfolio.
The successful candidate will develop and advance a comprehensive understanding of the market access landscape and customer needs, including value proposition development, pricing and contracting strategy, patient support programs, and healthcare policy trends. This role serves as a strategic partner across Commercial, Marketing, Medical Affairs, HEOR, Pricing, Contracting, Trade, Patient Services, Sales, Regulatory, and Finance to ensure market access priorities are reflected in brand strategy and execution. Success in this position requires a collaborative leadership style, strong cross-functional influence, and the ability to align stakeholders behind a unified access strategy.
Essential Functions of the job: - Lead development of differentiated value propositions and customer-specific access messaging.
- Translate clinical, economic, and real-world evidence into compelling customer narratives.
- Develop payer-facing, provider-facing, and organized customer marketing tools and resources.
- Acts as primary point of contact with agencies, vendors, and/or 3rd party consultants; lead promotional review committee process for assigned/developed projects and materials.
- Support segmentation and customer prioritization efforts to maximize strategic impact
- Serve as the market access representative on cross-functional brand teams.
- Partner with Evidence Generation and Medical Affairs to ensure evidence plans support market access objectives.
- Ensure payer, provider, and reimbursement perspectives are incorporated into business decisions and brand planning.
- Support launch readiness activities and lifecycle management initiatives.
- Gather customer insights from internal and external stakeholders to inform strategy development.
- Define success metrics for market access initiatives and evaluate performance.
- Synthesize market trends, customer feedback, and business analytics into actionable recommendations.
- Facilitate alignment across stakeholders to deliver integrated market access strategies.
- Influence decisions and drive execution through collaboration rather than direct authority.
- Contributes to the overall development and implementation of respective Brand's value propositions, access strategy and payer/systems marketing, ultimately aligning operations to ensure access is not a barrier to BeOne products.
- Holds understanding of the complex and evolving market access landscape and challenges, including payer trends, private and government payer perspectives, integrated systems control levers (e.g. clinical pathways, specialty product dispensing, and Part B intravenous/infusibles and Part D oral oncolytics) and evolving healthcare policy.
Required Experience:- BS degree with 8+ years of broad biotech/pharma experience or a Master's with 6 plus years.
- Product launch experience.
- 4 plus years of oncology and/or rare disease, and competitive product launch experience is strongly preferred.
- Advanced degree and training is also appreciated.
- Market access experience with payers, plans, PBMs, health systems, IDNs, large community oncology practices, and/or Group Purchasing Organizations is strongly desired.
Education Required: - Bachelor's degree required, Master's degree preferred.
Other Qualifications:- Entrepreneurial spirit and disruptive mindset.
- Successful track record working in a fast-paced, rapid-growth environment.
- Excellent interpersonal skills, with the ability to gain alignment by working collaboratively and inclusively across functional teams.
- Strong verbal and written communications.
- Proven ability to grow and develop others.
- Record of achievement, innovation and compliance.
- Market access marketing with or without direct segment-specific customer experience.
Travel:- Depending on candidate's home residence, this will be a hybrid home-office/remote position. Travel will vary month-to-month, but expected to attend various industry conferences, conduct insights gathering events (i.e. focus groups), and support the field Account Directors efforts with customer visits.
Global Competencies
When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.
- Fosters Teamwork
- Provides and Solicits Honest and Actionable Feedback
- Self-Awareness
- Acts Inclusively
- Demonstrates Initiative
- Entrepreneurial Mindset
- Continuous Learning
- Embraces Change
- Results-Oriented
- Analytical Thinking/Data Analysis
- Financial Excellence
- Communicates with Clarity
Salary Range: $153,100.00 - $203,100.00 annually
BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can share more about the specific salary range for a preferred location during the hiring process. Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.
