The Role: The Associate Director of HCP Promotional Marketing will support the implementation and execution of brand strategy and core messaging for Bezuclastinib's Non-Advanced & Advanced Systemic Mastocytosis indications, helping to bring a clear, compelling brand narrative to life for HCPs. In this role, you will play a key part in translating strategy into effective field-facing and scientific engagement experiences.

Reporting to the Senior Director of SM Marketing, you will partner closely with cross-functional teams to ensure consistent pull through of messaging across channels and touchpoints. This role offers the opportunity to serve as a strong operational leader, contributing to high quality execution while building influence and expertise within a dynamic, launch focused organization.

Responsibilities:

• Lead execution of the HCP brand strategy, positioning, and core messaging for Non-Advanced & Advanced Systemic Mastocytosis indications, ensuring strong pull-through with the US field sales team and across key promotional touchpoints
• Support the development and update of the Bezuclastinib Brand Plan
• Works cross-functionally including with counterpart leading GIST indication & Patient Marketing, to help team develop and evolve marketing ideas that promote brand goals while ensuring strict compliance with regulations and guidelines
• Serve as the marketing partner for the field, translating brand strategy and complex scientific concepts into clear, actionable execution guidance to drive effective HCP engagement
• Support the development, review, and approval of compliant derivative promotional materials that extend core brand messaging across channels
• Support planning and execution of promotional congress and major meeting activities
• Partner closely with Sales Leadership and Field Learning & Development to support field meetings, training material, and ongoing field enablement initiatives
• Monitor field feedback, marketplace insights, and competitive dynamics to inform ongoing optimization of messaging and execution
• Translate clinical data and strategic direction into compelling, compliant derivative promotional materials
• Support refinement of messaging based on evolving data, competitive landscape, and field insights
• Collaborate cross-functionally with Medical, Legal, Regulatory, Market Access, and Insights and Operations to ensure high-quality, compliant execution
• Performs effective Agency of Record and vendor management; ensures appropriate balance of internal and external resources to drive campaign execution in a manner that achieves best ROI
• Manage a budget/resourcing plan for the HCP marketing function and tracks financial spending and adjustments with high acumen
• Demonstrates agility and flexibility, as part of a nimble, entrepreneurial organization
• Travel as needed to support congresses, field visits, and key business priorities

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field; MBA or advanced degree a plus
• Minimum of 7+ years of pharmaceutical or biotech commercial experience, including HCP marketing experience in rare disease and/or oncology a plus
• Demonstrated experience supporting commercial launch activities and/or pre-launch activities
• Strong scientific acumen with demonstrated ability to interpret and translate complex clinical data into impactful, compliant HCP materials and field communications
• Proven project management skills with ability to manage multiple workstreams in a fast-paced, launch-focused environment
• Excellent communication skills with the ability to influence and lead through collaboration without direct authority
• Strong cross-functional experience with Marketing, Insights, Market Access, Medical, Legal, and Compliance
• Track record of operating with high integrity and maintaining compliance with regulatory, legal, and operational standards
• Ability to thrive in evolving, dynamic, and fast-paced pre-launch or launch-phase environments with shifting data and priorities
• Willingness to travel as business needs require

Salary Range:

$190,000 - 225,000 USD

Target Bonus: 20%

Exact compensation will vary based on skills, experience, and location.

Our Locations

Waltham, MA: Our headquarters is located in the Greater Boston life sciences community, with an open, collaborative office environment designed to support teamwork and connection. Employees benefit from convenient on-site amenities, including free on-site parking and gym facilities in the building.

Boulder, CO: Our Boulder location is home to Cogent's discovery research organization and a key scientific hub with strong leadership based on site. Situated in the greater Denver-Boulder biopharmaceutical corridor, this office plays a central role in advancing our discovery efforts and pipeline.

Our Offer To You

At Cogent Biosciences, we offer a competitive salary, bonus, and ongoing stock awards, alongside a benefits package that sets us apart. We cover 100% of medical, dental, and vision premiums for you and your family, and help reduce out-of-pocket costs by funding up to 75% of in-network deductibles. Our benefits also include a 401(k) match with immediate vesting, generous paid time off, 12 weeks of fully paid parental leave, paid family and medical leave for all employees regardless of location, and company-paid short-term disability coverage for up to 20 weeks. Additional perks like wellness programs, tuition reimbursement, and inclusive family-forming support help you thrive at work and beyond.