Job Description

Bose Luxury is building the first true and globally recognized luxury audio experience-elevating sound beyond performance into culture, craft, and emotional connection.

Our brands, McIntosh and Sonus faber, represent distinct expressions of luxury-spanning bold cultural impact and refined, multi-sensory craftsmanship. Together, we are expanding beyond traditional audiophile audiences to engage a broader luxury consumer, while enabling our dealer and distributor network to deliver exceptional, white-glove experiences.

The Associate Director, Global Marketing Planning & Activation is responsible for translating this ambition into clear, structured, and executable global and regional marketing plans-and ensuring those plans are effectively activated across all channels.

This role leads the global marketing planning and activation function, overseeing regional marketing teams, Training & Custom Integration GTM, and activation support of partnerships, collaborations, and events.

It ensures that all marketing initiatives are prioritized, coordinated, and delivered across both consumer and customer audiences, while aligning cross-functional teams to deliver consistent, high-quality activation globally.

Roles & Responsibilities

Global Marketing Planning & Prioritization
- Develop and manage a unified global activation roadmap across consumer and customer audiences
- Translate brand strategy into clear annual and in-year marketing plans
- Prioritize initiatives across retail marketing, channel expansion, training, partnerships, and integrations

Regional Marketing, Training & GTM Leadership
- Lead Regional Marketing teams (EMEA, APAC, North America)
- Oversee Training & Custom Integration GTM team to align enablement with marketing priorities
- Ensure consistency in execution and alignment across regions and functions

Activation Frameworks & Program Orchestration
- Establish global frameworks, playbooks, and briefing processes
- Oversee rollout of campaigns, retail activations, demos, training programs, and assets
- Ensure consistency, clarity, and alignment across all programs

Consumer & Customer Audience Activation
- Drive engagement with luxury consumers, design advisors, audiophiles, and aspirational buyers
- Enable dealers and distributors with tools, training, and assets to convert demand
- Align audience strategy with regional execution and partner capabilities

Activation Operations
- Manage global and regional activation calendars and budgets
- Ensure coordinated and timely delivery of programs

Performance Tracking & Insights
- Track KPIs across demand, engagement, training, and partner performance
- Consolidate insights to inform planning and optimization

Experience & Skills

- 10+ years of experience in marketing, activation, or commercial planning
- Experience leading regional marketing teams and cross-functional programs
- Strong understanding of consumer and dealer/distributor ecosystems
- Experience with training programs, partnerships, and events
- Ability to build scalable frameworks and processes
- Strong leadership and stakeholder management skills

#LI-SS1

At Bose, you're inspired to be and do your best and are rewarded for your unique talents! Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary. The hiring range for this position in the primary work location of New York, New York is: $164,200-$225,700.The hiring range for other Bose work locations may vary.In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences.