As Associate Director, DTC Innovation & Digital Health, you will define and lead the strategy for BeOne’s next-generation customer experience technologies for individuals affected by chronic lymphocytic leukemia (CLL) and other hematologic malignances. You’ll be responsible for architecting a seamless, compliant, and personalized customer experience—one that helps patients, caregivers, and HCPs navigate a diagnosis and treatment decision with confidence and clarity. You’ll partner with engineering, design, analytics, and marketing teams to deliver digital products that are data-informed, insight-driven, and human-first.

Essential Functions of the Job:

• Build content & tools for patients, caregivers, and HCPs who have been diagnosed and/or treated with CLL, WM, MZL, MCL, and FL

• Define a strategy that connects patients, caregivers, and HCPs to relevant clinical trial opportunities by partnering with ClinOps and Medical Affairs teams

• Liaise with Patient Advocacy to ensure that patient voices and content are consistently pulled through digital experiences

• Partner with engineering, UX research, design, marketing, and data science to deliver integrated, scalable experiences.

• Manage reporting & dashboarding for CLL Navigator

• Use data, experimentation, and user research to identify friction points and build solutions that deepen engagement and trust.

• Establish and monitor relevant KPIs including engagement, satisfaction, performance, accessibility, and conversion.

  • Ensure full compliance with HIPAA, GDPR, and WCAG standards while maintaining frictionless user experiences.

• Drive agile execution, sprint planning, and release management across internal and external partners.

• Champion a customer-first culture, balancing measurable impact with empathy, inclusion, and accessibility.

• Expand CLL Navigator social media presence, including partnerships with patient advocacy groups, expansion to TikTok, and acquisition of new followers

• Drive KOL engagement for unbranded & branded content generation and medical education

We’re particularly interested in candidates who have scaled health, wellness, or experience platforms at leading consumer technology companies, or health startup  similar environments, and who are motivated by impact in human health.

Minimum Qualifications

• Bachelor’s degree in Business, Engineering, Computer Science, Design, or related field.

• 8+ years of product management experience, ideally in healthcare, biotech, or digital health.

• Proven ability to define strategy and deliver products that blend usability, scalability, and compliance.

• Deep technical fluency with Salesforce CRM/Marketing Cloud, analytics, CMS, and web architecture.

• Demonstrated success using data and behavioral insights to drive product optimization.

• Excellent stakeholder management, cross-functional collaboration, and communication skills.

• Strong understanding of regulatory and privacy frameworks in healthcare and patient engagement.

Preferred Qualifications

• Master’s degree or MBA.

• Experience at leading consumer technology companies, or other leading consumer technology companies, ideally in health, wellness, or customer experience.

• Expertise in AI-driven personalization, experimentation frameworks, and large-scale user engagement.

• Background in oncology, chronic disease management, or digital therapeutics a plus.

Supervisory Responsibilities:

• N/A

Education Required:

• Bachelor’s degree in Business, Engineering, Computer Science, Design, or related field.

Travel:

• 20%

Salary Range: $155,800.00 - $205,800.00 annually

BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can share more about the specific salary range for a preferred location during the hiring process.  Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.