Organon

Associate Director, Consumer Marketing

Organon$125K — $213K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • BA/BS degree required; MBA preferred.
  • 5+ years of experience in consumer marketing, media strategy, or related fields.
  • Strong expertise in paid media, social media, CRM, and digital marketing channels.
  • Proven ability to lead cross-functional teams and agency partners.
  • Experience in interpreting performance analytics for strategic improvement.
  • Knowledge of operating within a regulated environment with compliance partners.

Responsibilities

  • Lead development of comprehensive media and omnichannel strategies.
  • Define priority audiences and targeting approaches for campaigns.
  • Manage digital channel planning with various internal and external teams.
  • Create measurement frameworks and oversee performance reporting.
  • Evaluate campaign effectiveness to optimize future strategies.
  • Assess campaign concepts for practical activation and performance.
  • Make data-driven recommendations on media and audience strategies.

Benefits

  • Retirement savings plan
  • Paid vacation and holidays
  • Paid caregiver/parental and medical leave
  • Health benefits including medical, dental, and vision coverage
  • Flexible work arrangements, including remote work options
Full Job Description

Job Description

The Position

The Associate Director, Consumer Media, Omnichannel & Performance Strategy is a strategic consumer marketing leader responsible for helping shape and execute the consumer marketing strategy for the brand. This role translates brand priorities, consumer insights, market dynamics, and business objectives into integrated marketing plans that include audience strategy, media, channel activation, measurement, and optimization. As a key member of the Consumer Marketing team, this role ensures that media and omnichannel strategy serve the broader marketing objectives by helping the brand reach, engage, educate, and motivate priority consumer audiences to drive engagement, strengthen brand impact, and support business goals. This position reports to the Director, Consumer Marketing.

Responsibilities

  • Lead the development of media, audience, and omnichannel strategies that connect brand priorities to measurable consumer engagement and business outcomes.

  • Define priority audiences, audience behaviors, targeting approaches, channel roles, sequencing, reach and frequency considerations, and investment recommendations.

  • Lead paid, owned, social, search, CRM, website, video, and other digital channel planning in partnership with media agencies, platform partners, analytics, and internal teams.

  • Develop the measurement framework, KPI approach, dashboard requirements, test-and-learn priorities, optimization plan, and performance reporting cadence.

  • Evaluate campaign performance across media, social, website, search, CRM, video, and other channels to identify actionable optimization opportunities.

  • Pressure-test campaign ideas to determine whether they can be effectively activated, measured, optimized, scaled, and sequenced across channels.

  • Make recommendations on channel mix, media investment, audience targeting, content sequencing, website flow, performance improvements, and test-and-learn priorities.

  • Partner with Medical, Legal, Regulatory, Compliance, and Promotion Review Team partners to ensure digital and media assets are compliant, review-ready, operationally executable, and appropriately measured.


Required Education, Experience & Skills

  • BA/BS degree required. MBA or equivalent advanced degree preferred

  • Minimum of 5 years of experience in consumer marketing, media strategy, omnichannel marketing, digital marketing, performance marketing, analytics, or a related discipline.

  • Strong understanding of paid media, owned channels, social media, search, CRM, websites, measurement, audience targeting, and campaign optimization.

  • Demonstrated ability to lead agency partners and cross-functional teams in the development and execution of integrated consumer marketing plans.

  • Ability to interpret performance data, develop test-and-learn plans, and translate analytics into clear strategic recommendations.

  • Experience operating in a regulated environment, with the ability to partner effectively with Medical, Legal, Regulatory, Compliance, and Promotion Review stakeholders.

Secondary Language(s) Job Description

Applicable to United States Positions Only:  Under various U.S. state laws, Organon is required to provide a reasonable estimate of the salary range for this job.  Final salary determinations take a number of factors into account including, but not limited to, primary work location, relevant skills, education level, and/or prior work experience.  The applicable salary range for this position in the U.S. is stated below.  Benefits offered in the U.S. include a retirement savings plan, paid vacation and holiday time, paid caregiver/parental and medical leave, and health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.

Annualized Salary Range (US)

$125,400.00 - $213,100.00

Annualized Salary Range (Global)

Annualized Salary Range (Canada)

Please Note: Pay ranges are specific to local market and therefore vary from country to country.

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements: Organon employees must be able to satisfy all applicable travel and credentialing requirements, including associated vaccination prerequisites.

Flexible Work Arrangements:

Flex Time, Remote Work

Shift:

Valid Driving License:

Hazardous Material(s):

Number of Openings:

1

About Organon

Organon is a global pharmaceutical company that develops and manufactures prescription medicines, vaccines, and animal health products. The company is focused on improving the health and well-being of people and animals around the world. Organon has a diverse portfolio of products that includes treatments for women's health, oncology, and fertility. The company is committed to sustainability and has set ambitious goals to reduce its environmental impact and improve access to healthcare in underserved communities.
Learn more about Organon
Size
35,000 employees
Industry
Net Income
$1.2 billion
Founded
2021
5 Year Trend
-2%
Revenue
$6.6 billion
NASDAQ

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