Position Summary:MannKind Corporation has an opening for an Associate Director, Consumer Marketing. In this role, you will be a champion of MannKind's culture and values while supporting the delivery of the consumer marketing strategic plan for an established brand. This role will help shape and activate a highly impactful and cohesive patient engagement strategy across channels. The role focuses on crafting and executing brand messaging, and campaign development
The ideal candidate combines strong consumer marketing expertise with a mindset of curiosity and adaptability, proactively embracing AI tools to drive both efficiency and innovation.
Principal Responsibilities:- Support the strategic development and lead tactical execution of the consumer promotional strategy, ensuring alignment with HCP brand initiatives.
- Develop consumer messaging that is highly strategic and powerful across all channels-including promotional materials development.
- Collaborate extensively with external agencies and a broad range of internal stakeholders to ensure consistency, compliance, and excellence in brand messaging and marketing execution.
- Oversee measurement, analytics, and optimization of marketing performance. Utilize KPIs for continuous campaign improvement and innovation.
- Manage agency relationships, their work product and associated budget.
- Partner closely with the Omnichannel Marketing team to ensure pull-through of campaign and brand messages across digital channels.
- Identify critical moments and barriers in the patient journey and design content and programs to overcome these barriers.
- Partner with Analytics & Insights team to distill insights, validate business opportunities, and optimize consumer initiatives.
- Provide leadership and guidance in the most complex situations.
- Foster strong working partnerships with cross-functional team (i.e. sales, medical, legal, regulatory, promotional review committee, etc.) to deliver assets across the consumer ecosystem.
- Responsible for observing all Company, Health, Safety and Environmental guidelines.
- Duties and responsibilities are not limited to the work listed above and may include other assignments as necessary.
Education and Experience Qualifications:Required:- Bachelor's degree
- 12+ years of marketing or related function, including pharma marketing experience.
- Experience in consumer marketing strategy and tactic planning with advanced proficiency in communicating ideas to internal partners and external agencies.
- Consumer marketing experience in media, including digital marketing, with the ideal candidate having broadcast media planning experience.
- Experience leading cross-functional and agency teams.
- Strong strategic, analytical, and communication skills with the ability to manage and influence innovative consumer projects through a matrixed organization.
- Demonstrated expertise managing multiple priorities, processes, timelines, and expectations of multiple stakeholder groups.
- Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.
- Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
- Demonstrated expertise in using data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
- A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities.
- Demonstrated analytical skills and the ability to think strategically and solve problems.
- Focused on team culture through collaboration and working cross-functionally to drive business results in a lean, fast-paced environment.
Desired:- MBA
- 3 or more years of experience in Patient and/or Consumer Packaged Goods industry experience
- Experience in the diabetes marketplace, with emphasis in insulin therapy is preferred.
Pay Range: $148,000 - $222,000 per year
