Associate Director, Clinician Marketing
Covington, Georgia
Work Arrangement: Hybrid - Onsite Monday through Thursday; Remote on Fridays
Full Time

The Associate Director, Clinician Marketing will lead strategic marketing efforts to enhance clinician awareness, engagement, and satisfaction - particularly with Urologists and Primary Care Physicians (PCPs) - regarding the PureWick® urinary incontinence product. This role is key to optimizing omnichannel strategies, improving clinician experiences, and driving awareness outside of hospital settings.
The position requires an experienced healthcare marketer with a proven ability to lead complex, cross-functional projects, manage budgets and resources effectively, and apply data-driven insights to achieve measurable results.
Key Responsibilities:

• Develop and execute omnichannel marketing strategies to drive clinician awareness and engagement across multiple touchpoints, with emphasis on outpatient and clinical practice settings.
• Lead a portfolio of interconnected marketing projects, ensuring synergy, efficiency, and optimal resource utilization.
• Manage marketing budgets, project timelines, and reporting to achieve performance and ROI targets.
• Build business cases to secure funding approval for marketing initiatives.
• Create and manage analytics and reporting dashboards (e.g., Power BI, Salesforce) to track key performance indicators (KPIs) and provide actionable insights.
• Collaborate with cross-functional stakeholders - including product, medical affairs, and sales - to ensure alignment on strategic objectives and brand messaging.
• Drive continuous improvement initiatives with an "always optimizing" mindset across campaigns, clinician engagement programs, and communications.
• Communicate effectively with executive leadership and internal teams to share insights, progress, and performance outcomes.

Qualifications:

• Bachelor's degree required; MBA preferred.
• 10+ years of senior-level marketing experience in the healthcare industry.
• Demonstrated success in improving omnichannel strategies and managing end-to-end clinician experiences.
• Proven experience in driving clinician awareness outside hospital environments, especially among Urologists and Primary Care Physicians.
• Strong background in digital marketing strategy, analytics, and campaign optimization.
• Expertise in building business cases to support funding for marketing initiatives.
• Experience creating and managing analytics and KPI dashboards using Power BI and Salesforce (or similar tools).
• Exceptional analytical, organizational, and communication skills with the ability to influence at all organizational levels.

Ideal Candidate Profile:

• A strategic thinker with deep expertise in clinician and HCP marketing within healthcare.
• Experienced in digital and omnichannel strategy with hands-on knowledge of campaign performance optimization.
• Comfortable operating in a fast-paced, data-driven environment and collaborating across departments.
• Skilled in building data visualization tools and using insights to inform marketing strategy and executive reporting.
• Able to develop strong business cases and communicate ROI effectively to leadership.

Key Skills:

• Clinician / HCP Marketing Strategy
• Omnichannel Campaign Management
• Digital Marketing & Engagement
• KPI Dashboard & Analytics (Power BI, Salesforce)
• Business Case Development
• Portfolio & Budget Management
• Cross-functional Collaboration
• Executive Communication

Recruiter Submission Template -

Full Name:
Degree Major with University and Completion Year:
Total Years of Experience in Healthcare Marketing:
Experience in Clinician / HCP Marketing (Years):
Experience in Omnichannel Strategy Development (Years):
Experience in Digital Marketing Campaigns (Yes/No - brief details):
Experience in Driving Clinical Awareness (Outside Hospital Setting) (Yes/No - brief details):
Experience with Urology / Primary Care Physician Target Audiences (Yes/No - brief details):
Experience in Analytics & KPI Dashboard Development (Yes/No - tools used such as Power BI, Salesforce - brief details):
Experience in Building Business Cases for Marketing Initiatives (Yes/No - brief details):
Experience with Salesforce CRM & Marketing Tools (Yes/No - brief details):
Experience with Power BI / Reporting & Visualization (Yes/No - brief details):
Experience in Budget & Resource Management (Yes/No - brief details):
Experience in Portfolio Management or Multi-Project Leadership (Yes/No - brief details):
Experience in Reimbursed Healthcare Environments (Yes/No - brief details):
Experience Leading Cross-Functional Teams (Yes/No - brief details):
Experience Communicating with Executive Leadership (Yes/No - brief details):
Proficiency in Data Analytics / Insights (Basic / Intermediate / Advanced):
Marketing Tools & Platforms Worked On (Salesforce, Power BI, Marketo, Google Analytics, etc.):
Certifications (if any - e.g., MBA, Digital Marketing, PMP, etc.):
Motivation / Reason for Interest in This Role:
Motivation / Reason for Relocation (if applicable):
Contact Number:
Email ID:
LinkedIn Profile URL:
Full Address (Street, City, State, ZIP Code):
Notice Period (in weeks):
Current Work Authorization Status (e.g., US Citizen, Green Card, H1B, etc.):
Expected Salary:
Willingness to Work Onsite (Covington, GA - Mon-Thu; Remote Fridays) (Yes/No):