THE POSITIONThe Associate Digital Marketing Manager will support the execution and optimization of Parse Biosciences' digital marketing programs across multiple channels. This role will help drive brand awareness, audience engagement, and demand generation through digital campaigns, website content, email, social media, paid media, and other digital initiatives.
Working closely with colleagues across Marketing and other commercial teams, this individual will help develop and execute campaigns, create engaging content, monitor performance, and use data to identify opportunities for improvement. The ideal candidate is analytical, organized, curious, and excited to develop their digital marketing expertise within the rapidly evolving life sciences industry.
IN THIS POSITION, YOU WILL:- Support the planning, execution, and optimization of digital marketing campaigns across multiple channels.
- Coordinate digital campaign activities and timelines in partnership with Marketing and cross-functional stakeholders.
- Build and execute email marketing campaigns, including audience segmentation, campaign setup, testing, deployment, and performance tracking.
- Support website updates and optimization efforts to improve the customer experience, engagement, and conversion.
- Create and edit digital content and copy that is consistent with Parse Biosciences' brand voice and messaging.
- Support organic and paid social media activities, including content scheduling, community engagement, and performance monitoring.
- Assist with paid digital advertising programs, including search, social, and display campaigns.
- Monitor and report on digital marketing performance, including website traffic, campaign engagement, audience behavior, lead generation, and conversion metrics.
- Use data and performance insights to recommend opportunities to improve campaigns and digital channels.
- Support search engine optimization (SEO) initiatives and help identify opportunities to improve organic search performance.
- Collaborate with Product Marketing, Design, Communications, Sales, and other teams to support integrated marketing campaigns and commercial initiatives.
- Maintain campaign, website, and marketing data within relevant digital marketing platforms and systems.
- Stay current on digital marketing trends, tools, technologies, and best practices, and identify opportunities to test new approaches.
- Support additional digital marketing projects and initiatives as the business continues to grow.
FOR THIS POSITION, WE LOOK FOR- Bachelor's degree in Marketing, Communications, Business, Life Sciences, Computer Science, or a related field, or equivalent relevant experience.
- 1 - 3 years of relevant experience in digital marketing, marketing operations, demand generation, web marketing, or a related area.
- Experience with digital marketing and analytics platforms such as HubSpot, Google Analytics, Google Ads, or similar tools.
- Familiarity and interest in email marketing, website content management, social media, paid digital advertising, and/or SEO.
- An analytical mindset and interest in using data to understand performance and improve marketing effectiveness.
- Strong written and verbal communication skills.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
- A proactive, collaborative approach and ability to work effectively across teams.
- Interest in learning new digital marketing tools, technologies, and approaches.
- Experience in life sciences, biotechnology, healthcare, or another technical industry is preferred but not required.
JOB CONDITIONS- This position is home office based and will require a reliable internet connection and suitable workspace to fulfill job duties effectively. Laptop and any other essential technical/home office equipment will be provided.
- Regular communication and collaboration with team members will occur virtually through Zoom meetings, instant messaging, and email.
To meet the health and wellness needs of our team, Parse offers a comprehensive benefits package for all full time employees, including:
- Medical, dental, vision, and Rx (prescription) coverage beginning on the 1st day of the month following your start date. Parse covers 90% of the monthly premiums for employees, and 60% for dependents.
- A 401(k) program with no waiting period to participate
- Basic life insurance and short and long-term disability coverage. Monthly premiums for both are covered at 100% by Parse.
- Flexible spending account (FSA) options for medical, dependent care, and commuter expenses
- A transportation program (Seattle only)
- 12 paid holidays annually and a winter holiday break
- A generous time off policy
Market Pay Range - Exact compensation offered will be determined based on the candidate's education, experience, skills, and geographic location, and may vary for candidates in regions with significantly different market conditions.
$85,000-$105,000 USD
