Job DescriptionJob Summary:Responsible for the development and delivery of brand tactics that drive awareness and create demand, contributing to overall sales performance. Develop monthly/quarterly performance reports and forecast updates for the CVI US contact lens portfolio; point person for fit set management and monthly allocations, liaising with sales and commercial operations key stakeholders; lead for executing marketing programs and initiatives; strategic projects as assigned. This entails working closely with all members of the US brand and customer marketing teams, the field sales and corporate accounts organizations, finance, insights, commercial operations, salesforce development, professional affairs and other cross-functional team members to ensure consistent brand messaging and performance across channels.
ResponsibilitiesEssential Functions & Accountabilities:Brand Management
- Develop deep understanding of CVI product portfolio.
- Responsible to develop, optimize, and manage the claims and messaging to support the brand strategy.
- Supports execution of brand strategy, leveraging data to develop marketing plans for all delegated brands and products.
- Supports go-to-market for new product and program launches, collaborating across the company to successfully execute.
- Manages timelines, checklists, asset delivery and supports rep training rollout.
- Translates insights/data into actions to support program development.
- Serves as key interface with Sales organization to ensure that managed brand marketing strategies are well communicated and executed, and that all necessary support is available to ensure effective execution in market. This includes updating sales collateral, gathering of field feedback and management of asset libraries.
- Prepares materials for medical/legal review process submissions, tracks status and revises content based on feedback.
- Supports research execution, surveys and analysis of customer feedback.
- Helps coordinate content for advisory boards, webinars and peer-to-peer education events.
- Owns pricing communication, sales promotions, and messaging/campaigns for promoted brands by collaborating with sales, agency partners, and other cross-functional teams.
- Proactively pursue continuous improvement of brand and market conditions through ad hoc analyses
- Works with Global Marketing team as required on strategic product initiatives.
Reporting
- Responsible for monthly/quarterly performance reporting leveraging various internal and external data sources.
- Tracks KPIs weekly/monthly/quarterly and highlights risks/opportunities.
- Evaluates and analyzes trends and market dynamics to ensure competitive positioning and develops appropriate response to competitor initiatives.
- Leads the development, implementation, and measurement of marketing initiatives; with cross-functional input, determines effectiveness of these programs and based on findings develops recommendations for future initiatives.
Data, Analytics and Forecasting:
- Prepares draft forecasts based on data, trends and sales input.
- Develops annual fiscal sales budgets and monthly demand forecasts for all managed products.
- Builds models and gathers data to feed those scenarios.
- Helps manage vendor relationship, writes briefs and analyzes research result
- Challenges the status quo through recommendations based across data sets
Marketing Communications:
- Supports the development of campaign strategies with customer data and insights.
- Develops sales enablement collateral; coordinates design and approvals.
- Develops drafts/briefs/templates that accelerate the creation of key marketing execution materials
- Helps inform strategy for white papers and case studies
Other
- Participates in the annual development of regional objectives as set out in the long-range strategic plan.
- Supports the development of brand performance and presentations as needed including annual brand planning.
- Performs other duties related to marketing and/or product management as required.
Travel Requirements- Travel will be required as part of this job - up to 10-15% of time
QualificationsExperience:- 1-3 years related experience in product or brand management, preferably in the health care industry. Related technical background preferred.
Education - Bachelor's degree in Business, Marketing; MBA/Master's a plus
Knowledge, Skills, and Abilities - Strong written and verbal communication skills; ability to work with all levels within the organization
- Strong influencing skills - able to work across the commercial organization to achieve goals
- Can distill complex items into senior level updates
- Must be proactive, self-motivated with a can-do attitude
- High level of ownership, accountability, and initiative
- Excellent communication and interpersonal skills - verbal, written and presentation
- Ability to multi-task and establish priorities
- Proficient with office software including Microsoft Office and Outlook and other applications
- Highly skilled in data analysis and visualization (Excel and others), experience with Salesforce.com a plus
Work Environment - Normal Office Environment
- Sedentary to light physical effort necessary to perform the job
- Prolonged sitting and using a computer
This position requires full-time onsite work (5 days per week) in Victor, NY and is not eligible for relocation assistance
For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $98,352.00 and $131,136.00 per year and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.
#LI-AK1 
