Associate Brand Manager - La Crema

Jackson Family Wines

$95K — $105K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in a marketing role specifically related to brand management
  • Skilled in Excel, PowerPoint, and Word
  • Understanding of pricing strategies across diverse markets
  • Experience in digital and event marketing
  • Ability to manage budgets and financial forecasts

Responsibilities

  • Collaborate with Brand Manager on strategic business and marketing planning
  • Conduct market research to support brand initiatives
  • Lead marketing initiatives such as tastings and digital campaigns
  • Manage project timelines and coordinate with various departments
  • Prepare and present monthly business performance reports
  • Assist in launching new products into the market
  • Work with Sales to create tools that enhance distribution

Benefits

  • Comprehensive health insurance including medical, dental, and vision
  • 401k plan with employer contributions
  • Flexible paid time off including vacation and sick leave
  • Paid time off for volunteer work
  • Opportunities for professional growth and training
  • Access to virtual mental health and coaching services
  • Discounts on wine purchases
Full Job Description
Description

Position at Jackson Family Wines

SUMMARY:

The Associate Brand Manager works with the Classics division within the Jackson Family Wines portfolio. The Associate Brand Manager partners with the Brand Manager to develop and execute the business and marketing strategies for La Crema.

ESSENTIAL DUTIES/RESPONSIBILITIES:
  • Partner with Brand Manager on long-term and annual business and marketing plan
  • Research and provide brand and market data as needed to Brand Manager
  • Lead and execute initiatives including event marketing, digital marketing, trade/media/consumer tastings and direct to consumer marketing
  • Project and Process Management: as determined by brand plans, partner with brand leadership to develop project timelines and traffic execution, coordinated with relevant departments, agencies and vendors
  • Prepare reports to update stakeholders on monthly business results
  • Support new product launches
  • Partner with Sales to develop effective trade tools to drive distribution and velocity
  • Manage components of the P&L: Marketing budget, sales forecast, COGS

JOB REQUIREMENTS:
  • 4+ years relevant work experience in a marketing related position
  • Proficiency in common programs such as Excel, PowerPoint, and Word
  • Basic understanding of various pricing strategies across multiple markets and channels

WAGE TRANSPARENCY: The annual salary for this role ranges from $95,000 - $105,000. Compensation will be determined by candidate experience, skills, and location.

BENEFITS:
  • Health Benefits - Medical, Dental, Vision, Disability & Life insurance
  • 401k with employer match
  • Generous time off including vacation, holidays, and paid health time
  • Paid volunteer time
  • Learning & Development opportunities
  • Modern Health virtual mental health & coaching visits
  • Wine discounts!


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