Associate Brand ManagerLocation: White Plains, New York, United States
Function: Commerce
About the Role: This role will be responsible for overall management of Heineken digital and social owned channels, as well as supporting the overall ATL/BTL team on execution of the annual marketing plan
Key Responsibilities: - Project management: Create and manage project timelines on key ABTL projects (innovation, creators, ad hoc overlay plans) developing and maintaining timelines, workback schedules, and status trackers to ensure on-time, on-budget delivery across all initiatives
- Budget Management: Track and manage the brand marketing budget, maintaining up to date spend trackers, coordinating PO processing and invoice reconciliation with finance, and flagging variances or risks to the Brand Manager
- Reporting:
- Compile and distribute monthly brand performance reports, consolidating data across media, social, sales, and brand health metrics, providing clear analysis of key trends, insights, and recommended actions
- Track and report against KPIs for the priority market plans and activations, consolidating data from cross functional teams
- Internal engagement: Support the development and execution of internal engagement initiatives, creating and distributing brand updates, campaign showcases, distributor newsletters, etc.
- Compliance: Ensure all brand marketing materials, campaigns, and activations comply with relevant legal, regulatory, and industry requirements, coordinating the legal review and approval process for all content and communications
- Brand planning: Support the Brand and Commercial Marketing team in the development of the annual brand plan
- Creators/influencer: Support brand manager/director with selection of creators, creator briefs, KPIs and reporting
Basic Qualifications/Requirements: - Bachelor's degree required
Preferred Qualifications: - 1+ years of commercial experience (Brand Marketing, Social Media)
- Project management experience
HEINEKEN Behaviors - Connect
- Shape
- Develop
- Deliver
Compensation & Benefi
ts: - Base Salary Range: $80,000 - $95,000 + Annual Bonus
- Benefits - Medical/Dental/Vision + Matching 401k Plan
- Vacation - 20 Days Paid Vacation & Unlimited Wellness Days
- $200 Monthly Beverage Allowance
