Job Summary
The Associate Brand Manager on FURminator will play a crucial supporting role in executing brand strategies and marketing initiatives that build brand equity, drive consumer engagement, and deliver business results for North America (US & Canada). This role supports the development and activation of marketing plans, supports day-to-day brand operations, and collaborates across teams to bring consumer-centric campaigns and products to life. It is ideal for a results-oriented marketer with strong analytical, creative, and project management skills.
Primary Duties & Responsibilities
1. Brand Planning & Execution
• Develop annual brand plans for FURminator and marketing calendars
• Support efforts to build long-term brand equity, ensuring brand consistency across all touchpoints
• Assist in translating strategy into actionable marketing plans, including innovation, promotions, media, and retail programs in collaboration with the brand activation manager
• Support the execution of brand campaigns and promotions across digital, social, and retail channels in collaboration with the brand activation manager
2. Product & Innovation Support
• Develop FURminator North American innovation initiatives including consumer research, concept development, and product launches.
• Collaborate with R&D, packaging, and supply chain to bring products to market on time and on budget.
• Assist in packaging design development, ensuring alignment with brand architecture and shelf appeal
• Collaborate with Brand Activation to create DCX briefs for eComm assets that align with brand strategy, brand messaging and brand guidelines while driving sales
3. Consumer & Market Insights
• Partner with Insights to identify and translate key trends, behaviors, and unmet needs into opportunities
• Monitor category, consumer, and competitive trends in the grooming category using Nielsen/IRI, Numerator and other data sources.
• Conduct analyses to inform brand strategies and identify growth opportunities.
• Support consumer testing and research projects.
4. Project & Budget Management
• Help manage project timelines and ensure alignment with internal stakeholders in collaboration with PMO
• Assist with tracking marketing budgets and agency partners to ensure efficient use of resources.
5. Commercial Strategy & Execution
• Partner with Sales and Trade Marketing teams to help develop compelling customer sell-in stories and retail programs
• Support the implementation of pricing, promotion, and distribution strategies to maximize volume and profit
• Help ensure excellence in in-store and online retail execution and consistent brand messaging, in partnership with Brand Activation Brand Manager and Trade
6. Cross-Functional Collaboration
• Work closely with sales, shopper marketing, finance, operations, and creative agencies.
• Develop retailer-specific materials and support sell-in for key initiatives.
• Ensure brand consistency across all consumer touchpoints.
7. Financial & P&L Management
• Integral in helping deliver a healthy brand P&L: revenue, gross margin, A&P, and contribution margin
Education and Experience Profile
Bachelor's degree in Marketing, Finance, Business, or related field, MBA preferred
8+ years of progressive experience in Brand Management, Marketing, Consulting, or Strategy.
Proven experience managing a business in a matrixed environment.
Strong commercial and strategic acumen, with experience owning a P&L.
Exceptional communication and influencing skills; ability to clearly articulate complex ideas to diverse audiences.
Ability to lead through ambiguity and operate with independence.
Required Skills
• Strong project management and organizational skills
• Solid analytical and problem-solving capabilities
• Proficiency with Microsoft Excel, PowerPoint, and syndicated data tools (e.g., Nielsen, IRI)
• Excellent communication and interpersonal skills
• Ability to manage multiple projects in a fast-paced environment
• A passion for pets and the consumer goods industry is a plus!
Work Environment
Working conditions are normal for an office environment.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
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