Associate Brand Manager

CooperCompanies • $98K — $131K *
Victor, NY 14564In-Person
Healthcare
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business or Marketing; MBA/Master's preferred
  • 3-5 years experience in product or brand management, ideally in health care
  • Strong written and verbal communication skills
  • Proven influencing abilities across commercial teams
  • Self-motivated and proactive with a positive attitude
  • High ownership and accountability levels
  • Proficient in data analysis and visualization, especially using Excel

Responsibilities

  • Develop a deep understanding of the CVI product portfolio
  • Optimize and manage brand messaging and claims
  • Support execution of marketing strategies and plans
  • Lead new product launches and internal collaboration
  • Manage project timelines and assist in sales training
  • Translate data insights into actionable marketing programs
  • Coordinate marketing materials for medical/legal reviews

Benefits

  • Flexible working hours
  • Professional development opportunities
  • Health, dental, and vision insurance
  • Paid time off and holidays
  • Pension plan contributions
  • Company-sponsored wellness programs
  • Travel allowances for business-related trips
Full Job Description
Job Description

  • This role is not eligible for employer-sponsored work authorization now or in the future. Applicants must be authorized to work in the United States on a permanent and ongoing basis without the need for future sponsorship (i.e., H1B, STEM OPT extensions, TN, etc.)
  • This position requires full-time onsite work (5 days per week) in Victor, NY and is not eligible for relocation assistance

Job Summary:

Responsible for the development and delivery of brand tactics that drive awareness and create demand, contributing to overall sales performance. Develop monthly/quarterly performance reports and forecast updates for the CVI US contact lens portfolio; point person for fit set management and monthly allocations, liaising with sales and commercial operations key stakeholders; lead for executing marketing programs and initiatives; strategic projects as assigned. This entails working closely with all members of the US brand and customer marketing teams, the field sales and corporate accounts organizations, finance, insights, commercial operations, salesforce development, professional affairs and other cross-functional team members to ensure consistent brand messaging and performance across channels.

Responsibilities

Brand Management:
  • Develop deep understanding of CVI product portfolio.
  • Responsible to develop, optimize, and manage the claims and messaging to support the brand strategy.
  • Supports execution of brand strategy, leveraging data to develop marketing plans for all delegated brands and products.
  • Supports go-to-market for new product and program launches, collaborating across the company to successfully execute.
  • Manages timelines, checklists, asset delivery and supports rep training rollout.
  • Translates insights/data into actions to support program development.
  • Serves as key interface with Sales organization to ensure that managed brand marketing strategies are well communicated and executed, and that all necessary support is available to ensure effective execution in market. This includes updating sales collateral, gathering of field feedback and management of asset libraries.
  • Prepares materials for medical/legal review process submissions, tracks status and revises content based on feedback.
  • Supports research execution, surveys and analysis of customer feedback.
  • Helps coordinate content for advisory boards, webinars and peer-to-peer education events.
  • Owns pricing communication, sales promotions, and messaging/campaigns for promoted brands by collaborating with sales, agency partners, and other cross-functional teams.
  • Proactively pursue continuous improvement of brand and market conditions through ad hoc analyses
  • Works with Global Marketing team as required on strategic product initiatives.


Reporting:
  • Responsible for monthly/quarterly performance reporting leveraging various internal and external data sources.
  • Tracks KPIs weekly/monthly/quarterly and highlights risks/opportunities.
  • Evaluates and analyzes trends and market dynamics to ensure competitive positioning and develops appropriate response to competitor initiatives.
  • Leads the development, implementation, and measurement of marketing initiatives; with cross-functional input, determines effectiveness of these programs and based on findings develops recommendations for future initiatives.


Data, Analytics and Forecasting:
  • Prepares draft forecasts based on data, trends and sales input.
  • Develops annual fiscal sales budgets and monthly demand forecasts for all managed products.
  • Builds models and gathers data to feed those scenarios.
  • Helps manage vendor relationship, writes briefs and analyzes research result
  • Challenges the status quo through recommendations based across data sets


Marketing Communications:
  • Supports the development of campaign strategies with customer data and insights.
  • Develops sales enablement collateral; coordinates design and approvals.
  • Develops drafts/briefs/templates that accelerate the creation of key marketing execution materials
  • Helps inform strategy for white papers and case studies


Other:
  • Participates in the annual development of regional objectives as set out in the long-range strategic plan.
  • Supports the development of brand performance and presentations as needed including annual brand planning.
  • Performs other duties related to marketing and/or product management as required.


Qualifications

Education:
  • Bachelor's degree in Business, Marketing; MBA/Master's a plus

Experience:
  • 3-5 years related experience in product or brand management, preferably in the health care industry. Related technical background preferred.

Knowledge, Skills and Abilities:
  • Strong written and verbal communication skills; ability to work with all levels within the organization
  • Strong influencing skills - able to work across the commercial organization to achieve goals
  • Can distill complex items into senior level updates
  • Must be proactive, self-motivated with a can-do attitude
  • High level of ownership, accountability, and initiative
  • Excellent communication and interpersonal skills - verbal, written and presentation
  • Ability to multi-task and establish priorities
  • Proficient with office software including Microsoft Office and Outlook and other applications
  • Highly skilled in data analysis and visualization (Excel and others), experience with Salesforce.com a plus

Work Environment:
  • Normal Office Environment
  • Travel will be required as part of this job - up to 10-15% of time

For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $98,352.00 and $131,136.00 per year and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.

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About CooperCompanies

CooperCompanies Careers

Joining CooperCompanies presents an unparalleled opportunity to become part of a global team dedicated to fostering innovation, leadership, and professional growth. As a leading entity in the medical sector, CooperCompanies offers a range of job opportunities that cater to a diverse set of skills and experiences.

Explore Career Opportunities

CooperCompanies is actively hiring and continuously seeks passionate, creative, and solution-driven team players. Explore open positions that align with your professional interests and expertise. Each position at CooperCompanies is a chance to thrive in a culture that values diversity and leadership.

Professional Growth and Development

At CooperCompanies, career growth is a priority. The company supports professional development through comprehensive training programs, including leadership development and diversity training. These initiatives ensure that every team member has the tools and knowledge to advance their career.

Innovation and Team Collaboration

Innovation is at the heart of CooperCompanies. The team collaborates on projects that push the boundaries of technology and service in the medical field. Working at CooperCompanies means joining forces with some of the brightest minds in the industry to deliver solutions that truly make a difference.

Internship Programs

For those starting their career journey, CooperCompanies offers internship programs that provide a robust introduction to the medical industry. Internships are a pivotal step for gaining real-world experience, enhancing your resume, and building a professional network.

Benefits and Company Culture

CooperCompanies is committed to supporting its employees with exceptional benefits and a nurturing work environment that promotes a balance of professional and personal growth. The company culture is built on a foundation of respect, inclusion, and collaboration, making it a prime workplace for individuals from all walks of life.

Networking and Industry Leadership

Employees at CooperCompanies are encouraged to engage in networking opportunities within and beyond the company. This connectivity is vital for fostering relationships that can lead to innovative collaborations and career advancement.

Applying for a Position

To apply for a position at CooperCompanies, candidates should prepare their resume to highlight relevant experience and skills. The interview process is designed to assess fit both for the candidate and the company, ensuring alignment with CooperCompanies' core values and business objectives.

Stay Connected with CooperCompanies Careers

Keep up to date with the latest job opportunities, company news, and industry insights by subscribing to the CooperCompanies careers newsletter. Discover the exciting and rewarding career opportunities that await at CooperCompanies.

Search CooperCompanies Jobs

Interested candidates are invited to search current job listings and find positions that match their skills and career aspirations. Join CooperCompanies and be part of a team that is dedicated to making a significant impact in the healthcare industry.
Learn more about CooperCompanies
Industry
Healthcare
* Ladders Estimates

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