General Motors

Assistant Manager, OnStar Advertising & Dealer Experience 

General Motors • $70K — $95K *
Warren, MI 48089Hybrid
Manufacturing & Automotive
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 5+ years of experience in marketing, brand strategy, retail marketing, or related functions
  • Experience managing cross-functional projects from strategy through execution
  • Strong written and verbal communication skills
  • Experience developing marketing materials or go-to-market support resources
  • Strong organizational skills and attention to detail
  • Proficiency in PowerPoint and Excel

Responsibilities

  • Support the marketing strategy of the OnStar Dealer Excellence program
  • Develop dealer-facing marketing materials and digital toolkits
  • Partner with internal stakeholders to ensure clarity and actionability of dealer programs
  • Contribute to dealer marketing standards and touchpoint strategies
  • Manage rollout of dealer communications and support materials
  • Coordinate content across various channels and in-dealer assets
  • Monitor program execution and identify opportunities for improvement

Benefits

  • Hybrid work environment with in-office expectations
  • Potential for relocation benefits
  • Opportunities for cross-functional collaboration and professional development
  • Engagement with leadership through presentations and status updates
Full Job Description

Job Description

Job Summary

The Assistant Manager, OnStar Advertising & Dealer Experience will help shape and scale how OnStar shows up across the dealer environment. This role sits at the intersection of brand, retail, digital, and field execution, helping bring OnStar’s value to life across key dealer and customer touchpoints. This person will support the development and execution of dealer-facing marketing programs, tools, and communications that strengthen awareness, improve consistency, and help dealers better represent the OnStar brand. This role will also manage advertising responsibilities for key OnStar products, including OnStar Protect, Safety & Security, Guardian, and the Mobile App, ensuring messaging, creative development, and campaign execution align to brand priorities and business goals. The role requires strong cross-functional leadership, strategic thinking, and the ability to move fluidly from planning through execution in a fast-paced environment. 

Key Responsibilities:

  • Support the marketing strategy and execution of the OnStar Dealer Excellence program, including initiatives that improve dealer visibility, engagement, and adoption

  • Help develop dealer-facing marketing materials, digital toolkits, and point-of-sale resources that align to brand priorities and business goals

  • Partner with internal stakeholders across Brand, Product Marketing, Dealer Sales, Retail Experience, Field, CRM, Digital, Creative, and Training to ensure dealer programs are connected, clear, and actionable

  • Contribute to the development of dealer marketing standards and touchpoint strategies across digital and in-store environments

  • Manage the rollout of dealer communications, guidance, and support materials to enable successful program adoption in the field

  • Help coordinate content and assets across channels such as Tier 3 websites, in-dealer digital networks, social toolkits, and retail marketing materials

  • Monitor program execution andidentifyopportunities to simplify processes, improve consistency, and strengthen the dealer and customer experience

  • Support measurement, reporting, and optimization of dealer marketing initiatives, including tracking progress against key milestones and performance indicators

  • Assistin gathering field feedback, identifyingpain points, and translating insights into improved marketing program design and execution

  • Ensure all deliverables reflect OnStar brand standards, legal and compliance requirements, and a strong customer-first mindset

  • Support presentations, status updates, and recommendation materials for leadership and cross-functional partners

  • Serve as the marketing face and voice for the OnStar Field team, with a consistent presence in monthly OnStar GTM meetings to share toolkits, talk tracks, and a preview of how OnStar is showing up in dealerships

  • Partner with agency, media, creative, digital, CRM, and product marketing teams to ensure advertising for these products is aligned, compliant, and effectively represented across channels

  • Manage advertising strategy and execution for OnStar Protect, Safety & Security, Guardian, and the Mobile App, including cross-functional coordination of messaging, creative, campaign planning, and performance optimization

  • Partner with agency, media, creative, digital, CRM, and product marketing teams to ensure advertising for these products is aligned, compliant, and effectively represented across channels

Required Qualifications:

  • Bachelor’s degree required

  • 5+ years of experience in marketing, brand strategy, retail marketing, dealer marketing, or related functions

  • Experience managing cross-functional projects from strategy through execution

  • Strong written and verbal communication skills with the ability to tailor messaging for different audiences

  • Experience developing marketing materials, toolkits, or go-to-market support resources

  • Strong organizational skills and attention to detail

  • Ability to manage multiple priorities and move work forward in a complex, matrixed organization

  • Comfort working with both strategic planning and day-to-day execution

  • Proficiencyin PowerPoint and Excel, with the ability to build clear, polished materials for leadership and partner teams

Preferred Qualifications:

  • Automotive, subscription, technology, or dealer-network experience

  • Experience supporting field or retail-facing programs

  • Familiarity with digital marketing channels, website content, CRM, social, and point-of-sale environments

  • Experience working with agency partners, creative teams, or production workflows

  • Ability to interpret performance data and translate insights into actionable recommendations

  • Experience in a brand environment where consistency, compliance, and customer experience are all critical

#LI-M01

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

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Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

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Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

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Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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