General Motors

Assistant Manager, Cross Tier Ecosystem & Channel Integration

General Motors • $85K — $110K *
Detroit, MI 48228Hybrid
Media
5 - 7 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • 5+ years in media planning, strategy, or channel management
  • Solid understanding of media channels and campaign execution
  • Experience in multi-channel or integrated media environments
  • Proficient in managing multiple projects and stakeholders simultaneously
  • Skilled in developing executive presentations and materials
  • Strong written and verbal communication skills
  • Bachelor's degree in marketing, business, or related fields required

Responsibilities

  • Partner with channel leads to implement best practices for cross-tier execution
  • Align internal and external teams for coordinated go-to-market strategies
  • Reinforce standardized planning frameworks to enhance quality and scalability
  • Support the creation of integrated cross-channel playbooks for efficient execution
  • Coordinate with stakeholders to align priorities and deliverables
  • Develop executive materials that summarize performance and actionable insights

Benefits

  • Hybrid work arrangement requiring in-office attendance at least 3 times a week
  • Potential eligibility for relocation benefits
Full Job Description
Job Description

As an Assistant Manager, Cross-Tier Ecosystem & Channel Integration, you will play a critical role in advancing how GM connects media, channels, and teams across national, zone, and local tiers. This role focuses on driving integration across the ecosystem, ensuring that media strategies, channel execution, and cross-functional initiatives are coordinated, scalable, and aligned to business outcomes.

You will partner closely with extended MediaOne, brand, and agency teams to orchestrate channel integration and activation, while improving consistency, efficiency, and performance across the cross-tier system. This role blends strategic integration, operational rigor, and channel expertise, with a strong emphasis on enabling teams to execute against unified planning frameworks.

KEY RESPONSIBILITIES
  • Partner with channel leads (Video, Social, Search, Programmatic, etc) to drive consistent application of best practices and translate channel strategies into clear, actionable guidance for integrated cross-tier execution.
  • Align internal MediaOne, agency partners, and vendor teams to deliver coordinated, full-funnel go-to-market strategies across brands and tiers.
  • Reinforce standardized planning frameworks, taxonomy, and tools to improve consistency, quality, and scalability across national and local teams.
  • Support the development and scaling of integrated, cross-channel playbooks that enable repeatable and efficient execution across brands and priority markets.
  • Partner with internal and agency stakeholders to align priorities, timing, and deliverables, ensuring seamless execution across initiatives.
  • Develop executive-ready materials that synthesize performance, highlight integration opportunities, and clearly articulate actionable next steps for leadership.


REQUIRED CORE COMPETENCIES
  • Strong understanding of media ecosystem and channel roles, with ability to connect strategies across platforms and tiers.
  • Proven ability to coordinate cross-functional efforts and drive alignment across multiple stakeholders.
  • Systems thinker with the ability to navigate complexity and connect disparate workstreams into a unified approach.
  • Solid analytical skills, with the ability to translate performance data into clear insights and actions.
  • Effective communicator who can simplify complex topics into clear, actionable guidance.
  • Detail-oriented and operationally strong, with a focus on consistency, scalability, and executional excellence.
  • Influential collaborator, able to drive progress without direct authority.
  • Proactive, accountable, and solution-oriented in a fast-paced environment.


REQUIRED QUALIFICATIONS
  • 5+ years of experience in media planning, strategy, or channel management
  • Demonstrated understanding of media channels, planning processes, and campaign execution
  • Experience working across multi-channel or integrated media environments
  • Ability to manage multiple projects and stakeholders simultaneously
  • Experience developing presentations and materials for business or leadership audiences
  • Strong written and verbal communication skills
  • Bachelor's degree required; preferred in marketing, business, or related fields


PREFERRED QUALIFICATIONS
  • Knowledge of GM structures and processes
  • Automotive experience
  • Understanding of audience-based and reach-based planning

#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job may be eligible for relocation benefits.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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