Sage Hospitality Resources

Assistant Director of Sales

Sage Hospitality Resources$80K — $90K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Minimum high school diploma or equivalent.
  • 4+ years of hotel sales experience.
  • Knowledge of general sales techniques and customer service.
  • Effective business writing skills required.
  • Ability to engage with clients onsite and navigate hotel facilities.

Responsibilities

  • Achieve 90% of productivity and 100% of activity goals set by management.
  • Conduct targeted sales calls to grow accounts as per budget goals.
  • Maximize hotel key accounts for potential revenue growth.
  • Capture competitor accounts through extensive research and networking.
  • Plan and execute an ongoing account development strategy for new revenue.
  • Target new business opportunities through diverse outreach methods.
  • Utilize yield management to negotiate profitable room rates and space.

Benefits

  • Eligible for Sales Incentive & Commission Plan.
  • Medical, dental, & vision insurance.
  • Health savings and flexible spending accounts.
  • Paid time off for vacation, sick time, and holidays.
  • Tuition Reimbursement and employee discounts across properties.
Full Job Description

Assistant Director of Sales

$80,000 - $90,000

 

+ Bonus Potential

 

 

As Assistant Director of Sales, you will play a key role in driving revenue, building lasting client relationships, and supporting the continued growth and success of our property. This is an opportunity to join a passionate and collaborative Sales team that values creativity, strategic thinking, and results.

 

**opportunity will remain posted through 7/22/2026**

Job Overview

The Assistant Director of Sales is a senior level sales manager with hotel experience and leader of associates. Reporting to the Director of Sales, may directly or indirectly lead sales staff and manage select accounts. Achieves revenue goals by developing new accounts and growing current hotel accounts in a profitable and win-win selling approach.

Responsibilities
  • Achieves a minimum of 90% of productivity goals and 100% of activity goals, as established by management.
  • Targets appointment-oriented sales calls to ensure a successful direct sales program, in accordance with goals established by department budget and marketing plan. Must have own reliable transportation and possess a valid state driver's license in order to make sales calls.
  • Maximizes current hotel key accounts by identifying and capturing those that offer revenue growth.
  • Captures competitor's accounts through networking, research and reader board surveys in order to target and solicit those most probable to generate new business.
  • Plans and implements an on-going Targeted Account Development "hit list" in order to create new revenue and acquire valuable hotel contacts, and contracts.
  • Continually targets and prospects for new business through telemarketing, individual creativity and innovation.
  • Utilizes yield management techniques by profitably negotiating room rates and function space commitments in order to enhance the hotel's financial performance.
  • Maintains well-documented, accurate, organized and up-to-date file management system in order to service client and employer in the most expedient, organized and knowledgeable manner.
  • Develops strong customer relations through frequent communication and the use of professional, courteous and ethical interpersonal interaction.
  • Develops customer profiles and maintains an effective trace system, including trace dates and references, in order to best meet client needs, resulting in superior account service and increased revenues.
  • Promptly follows-up on all customer needs and inquiries in an efficient and expedient manner.
  • Conducts research, surveys, personal investigation and studies market place and territory in order to effectively capitalize on the hotel's strengths and competitor's weaknesses and capabilities.
  • Focuses on revenue-producing activity and maximizes selling time by dedicating a minimum 90% work time on direct sales efforts.
  • Professionalism: Controls expenses including travel on the property's behalf in order to minimize hotel costs. Represents themselves, the hotel and Sage Hospitality Resources with the highest level of integrity.
  • A service-focused approach and a caring, sincere attitude at all times. Exhibits a positive and involved team attitude to all hotel departments and maintains open communications with all coworkers for the best overall performance of the hotel. Display a neat, clean and business-like appearance at all times.
Qualifications

Education/Formal Training

Minimum of high school diploma or equivalent.

 

Experience

4+ years of hotel sales experience

 

Knowledge/Skills

  • Requires knowledge of general sales techniques, yield management, and customer service skills.
  • Requires the ability to hear, speak, read and write English fluently.
  • Requires 12th grade level mathematics, spelling and reading skills. Requires effective business writing skills.
  • Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment.
  • Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Understand and follow verbal/written instructions.
  • Work on more than one task at a time.
  • Develop strong internal and customer relationships.
  • Set and manage priorities and plan activities in advance.
  • Solve problems and make sound business decisions.

Environment

Office environment, weather exposure when making sales calls

Benefits Benefits

▪ Eligible for the Sales Incentive & Commission Plan

▪ Medical, dental, & vision insurance

▪ Health savings and flexible spending accounts

▪ Basic Life and AD&D insurance

▪ Company-paid short-term disability

▪ Paid time off for vacation, sick time, and holidays

▪ Eligible to participate in the Company's 401(k) program with employer matching

▪ Employee Assistance Program

▪ Tuition Reimbursement

▪ Eligible to participate in the Employee Referral Bonus Program

▪ Sage Hotel & Restaurant Discounts across the U.S.

▪ Hilton Team Member Travel Program

▪ Great discounts on Hotels, Restaurants, and much more

SalaryUSD $80,000.00 - USD $90,000.00 /Yr.

About Sage Hospitality Resources

Sage Hospitality Resources is a hospitality management company that operates hotels, restaurants, and event spaces across the United States. The company was founded in 1984 and is headquartered in Denver, Colorado. Sage Hospitality Resources is committed to sustainability and social responsibility, and has received numerous awards for its efforts in these areas. The company operates over 60 properties in 20 states, and has a reputation for providing exceptional guest experiences.
Learn more about Sage Hospitality Resources
Size
5,000 employees
Industry
Founded
1984

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