Position Description: The Area Sales Manager is responsible for driving sales growth, profitability, and operational excellence across the assigned division. This role leads, develops, and holds accountable a team of New Home Consultants while owning local market strategy, sales execution, and forecasting accuracy. The ASM plays a key leadership role in aligning field execution with broader division and company objectives.
This role is based in the San Antonio market. Key Responsibilities: Sales Leadership & Talent DevelopmentRecruit, onboard, train, and retain high-performing sales talent within the division
- Lead, coach, and develop New Home Consultants to consistently achieve and exceed sales targets
- Establish clear performance expectations, KPIs, and individual development plans aligned with division goals
- Foster a culture of accountability, continuous improvement, and customer-centric selling
- Conduct regular field engagement and performance coaching
Sales Strategy & Market Execution- Develop and implement effective sales strategies to drive growth, absorption, and profitability
- Analyze market trends, competitive activity, and customer insights to identify opportunities for expansion
- Translate division-level goals into actionable community-level execution plans
- Partner with leadership to refine pricing, product positioning, and incentive strategies
- Support marketing initiatives and promotional strategies to maximize traffic and conversion
Revenue Performance & Forecasting- Own sales performance across the assigned area, ensuring achievement of sales, margin, and closing targets
- Develop and maintain accurate sales forecasts; proactively identify risks and implement corrective actions
- Monitor and analyze sales metrics, conversion rates, backlog health, and absorption pace
- Provide regular reporting and insights to division leadership on performance and trends
- Contribute to financial planning, including budget alignment and revenue projections
Operational Execution- Ensure consistent execution of sales processes, tools, and customer experience standards
- Partner with Construction and Operations to align inventory readiness and delivery timelines
- Identify operational inefficiencies and implement process improvements
- Ensure compliance with company policies and regulations
Cross-Functional Collaboration- Collaborate with Marketing, Construction, and Finance to align sales initiatives with business objectives
- Partner with marketing on lead generation and campaign effectiveness
- Provide field insights to leadership to support strategic planning
- Support product development and community positioning
Customer Experience & Relationship Management- Build and maintain strong relationships with customers and stakeholders
- Ensure a high-quality customer experience from initial engagement through closing
- Manage and resolve escalated customer concerns
- Promote customer retention and referrals
Data-Driven Decision Making- Analyze sales and market data to inform strategy and improve outcomes
- Track KPIs and adjust tactics based on performance trends
- Utilize CRM systems to manage pipelines and performance
Minimum Qualifications: - Bachelor's degree in business administration, marketing, or a related field.
- 5+ years of experience in sales management in the construction industry.
- Proven track record of achieving sales targets and driving growth.
- Excellent communication and interpersonal skills.
- Strong leadership and team management skills.
Preferred Experience and Qualifications:- Master's degree in business administration, marketing, or a related field.
- Experience in managing remote sales teams.
- Experience in using CRM software.
- Knowledge of construction industry trends and regulations.
- Ability to travel as needed.
Physical Demands:- Standing [40% of time]
- Sitting [60% of time]
- Lifting [up to 50 lbs.]
