Century Communities, Inc.

Area Sales Manager

Century Communities, Inc.$90K — $110K *
Real Estate & Construction
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a related field or equivalent experience
  • 5+ years in homebuilding industry sales
  • 1+ year in sales management role
  • Deep understanding of Century sales process and new home sales cycles
  • Proficient in CRM systems, preferably Salesforce
  • Strong analytical and decision-making skills

Responsibilities

  • Lead a high-performing sales team to meet company sales goals
  • Develop and implement divisional sales strategies with Division VP
  • Balance and optimize key performance metrics for sales associates
  • Collaborate on sales forecasts and adjust strategies based on market
  • Recommend pricing and incentives to drive profitability
  • Coach sales associates during live selling and market interactions
  • Engage with homebuyers for issue resolution and satisfaction

Benefits

  • Collaboration with experienced leadership and cross-functional teams
  • Opportunity for talent development and mentorship
  • Hands-on role with field engagement and direct selling
  • Involvement in strategic decision-making and pricing strategies
  • Access to robust CRM and reporting tools for performance management
Full Job Description
What You'll Do:

The Area Sales Manager (ASM) is responsible for leading a high-performing sales team across assigned communities to achieve company sales goals, drive consistent execution of Century's sales process, and elevate customer experience. This role partners closely with the Division sales leader to execute sales strategy, manage performance metrics, and develop talent that drives sustainable growth.

Your Key Responsibilities Include:
  • Support and participate with the Division VP of Sales to develop and implement divisional sales strategies aligned with company objectives and business plans.
  • Balance key performance metrics with each Sales associate to optimize sales pace, margins, and customer satisfaction.
  • Collaborate with leadership to create accurate sales forecasts and adjust tactics to market conditions.
  • Recommend pricing and incentive strategies to maximize absorption while maintaining profitability targets.
  • Maintain a deep understanding of competitors, market trends, and product positioning within assigned areas.
  • Partner with Marketing, Construction, and IHL teams to align community readiness, promotional activity, and financing strategies.
  • Spend the majority of time in the field, coaching sales associates through live selling, sales funnel reviews, and market feedback.
  • Ensure all contract transactions are complete, accurate, and compliant, collaborating closely with the Centralized Contracts and Closings Team.
  • Manage backlog resolution and work proactively to address outstanding items impacting closings.
  • Visit and inspect sales offices and communities to identify improvement opportunities.
  • Recruit, coach, and retain top-performing sales talent; maintain a strong pipeline for future growth.
  • Regularly engage with homebuyers to resolve issues promptly and ensure high customer satisfaction.
  • Report key insights and performance data to Division Leadership and other departments as needed.
  • Perform additional duties as assigned.

What You Have:
  • Deep understanding of the Century sales process and new home sales cycles.
  • Strong coaching and mentoring skills with the ability to deliver actionable feedback and drive accountability.
  • Highly self-directed, initiative-taking, and solutions-oriented.
  • Proficiency in CRM systems (Salesforce preferred), contract management, and reporting tools.
  • Strong analytical ability. Capable of interpreting market data and making informed business decisions.
  • Excellent communication and influencing skills, able to lead through collaboration and clarity.

Your Education and Experience:
  • A Bachelor's degree in a related field or an equivalent combination of education and experience.
  • 5+ years of experience in the home building industry, including a sales role.
  • 1 year in sales management, including training, coaching, leading, and motivating a team in a public homebuilding environment preferred.


About Century Communities, Inc.

Century Communities is a homebuilding company that specializes in the construction of single-family homes, townhomes, and flats. The company was founded in 2002 and is headquartered in Greenwood Village, Colorado. Century Communities operates in 17 states across the United States, with a focus on the western and southeastern regions of the country. The company offers a wide range of home designs and floor plans, with a focus on quality craftsmanship and customer service. Century Communities has been recognized for its commitment to sustainability, with a number of its communities receiving LEED certification.
Learn more about Century Communities, Inc.
Size
1,600 employees
Market Cap
$1.6 billion
Industry
Net Income
$206.1 million
5 Year Trend
+33.5%
Revenue
$3.1 billion
NASDAQ

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