Area Director of Sales

Tharaldson Hospitality

$85K — $100K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of hotel sales leadership experience, especially in multi-property roles.
  • Experience with select-service and extended stay hotel brands.
  • Familiarity with Hilton, Marriott, or IHG sales systems and processes.
  • Strong networking and relationship-building skills.
  • Results-driven with a focus on revenue growth.
  • Excellent communication and negotiation abilities.
  • Ability to analyze market data and develop effective sales strategies.

Responsibilities

  • Lead sales efforts across a portfolio of hotels in the Spokane/CDA/Puyallup market.
  • Network actively to generate new business opportunities.
  • Support and coach on-property sales teams hands-on.
  • Analyze market trends and performance metrics to inform sales strategies.
  • Cultivate relationships with key accounts and community partners.
  • Align brand standards and sales initiatives across all properties.
  • Present performance insights and action plans in quarterly reviews.

Benefits

  • Career advancement opportunities within a leading hospitality group.
  • Comprehensive training and development programs.
  • Dynamic work environment with diverse team collaboration.
  • Supportive culture focused on community and relationship building.
  • Travel opportunities to engage with various properties.
Full Job Description
Area Director of Sales:

We are seeking a dynamic and results-driven Area Director of Sales to lead revenue generation efforts for a cluster of hotels both Marriott, Hilton, and IHG brands.

What You'll Do:
As an Area Director of Sales, you will lead and support sales efforts across a portfolio of hotels in the Spokane/CDA/Puyallup market. You'll be a key driver of revenue growth, working closely with property teams while actively building strong relationships within the local business community. This is not a remote role, required on property. Travel required to cluster hotels.
  • Self-directed and proactive leader with the ability to set clear expectations, drive accountability, and lead sales performance with minimal oversight.
  • Actively network within the local market to generate new business opportunities
  • Provide hands-on support and coaching to on-property sales teams
  • Analyze market trends, competitive data, and performance metrics to drive strategy
  • Strengthen relationships with key accounts, corporate clients, and community partners
  • Ensure brand standards and sales initiatives are aligned across all properties
  • Represent the cluster of three hotels in quarterly performance calls, presenting results, insights, and strategic action plans to ownership and senior leadership.
  • All other duties assigned by Direct Supervisor.

What We're Looking For:
  • Proven success in hotel sales leadership, preferably in a multi-property seller role.
  • Experience with select-service and extended stay hotel brands
  • Familiarity with Hilton, Marriott or IHG systems and sales processes.
  • A natural relationship-builder with strong networking skills
  • Results-driven mindset with a focus on revenue growth and accountability
  • Excellent communication, negotiation, and relationship-building skills
  • Strong ability to analyze STR reports and translate market intelligence into actionable sales strategies that improve market share and RevPAR
  • Preferably 1+ year of similar experience in Hotel Sales
  • Valid Driver's License.
  • Open Availability.
  • Education Preferred of Associates degree or equivalent from two-year college, or technical school; or six months to one-year related experience and/or training; or equivalent combination of education and experience.

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