Area Director of Sales & Marketing | Courtyard and Hampton Inn Santa Monica

Crescent Hotels & Resorts

$120K — $130K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3 years of experience as a Director of Sales in a hotel is required.
  • Multi-property sales leadership experience is highly preferred.
  • Marriott and/or Hilton Brand Experience is highly preferred.
  • Local market (Santa Monica) experience is highly preferred.
  • Excellent leadership, communication, interpersonal, sales and closing skills.

Responsibilities

  • Direct the sales and catering team in solicitation efforts to maximize revenue.
  • Develop and implement effective business strategies in sales, marketing, and revenue management.
  • Oversee performance evaluations, staff training, and discipline recommendations.
  • Compile and direct preparation of operational reports, including budget and forecasts.
  • Conduct market research to inform new marketing strategies and recommendations.
  • Deliver persuasive presentations to clients and ownership.
  • Maintain clear communication with staff and oversee digital marketing efforts.
  • Prepare and execute the annual budget and business plan accordingly.
  • Attend sales and executive meetings, and engage in community activities.

Benefits

  • Operational incentive plan eligibility.
  • Comprehensive benefits for eligible associates and family members.
  • 401(k) program with company match.
  • Travel discounts at Crescent-managed properties throughout North America.
  • Career growth opportunities with a leading hospitality management company.
Full Job Description
The Courtyard by Marriott and Hampton Inn & Suites Santa Monica are seeking a passionate and driven Area Director of Sales and Marketing to lead our teams at this vibrant complex located just steps from the iconic Santa Monica Pier. The Area Director of Sales and Marketing will direct the solicitation efforts of the sales and catering team while overseeing rate, date, and space commitments for group, banquet and catering customers. They are also responsible to maximize total and ancillary revenue.

We are committed to providing you with:

  • Highly competitive annual salary of $120,000 - $130,000 based on experience
  • Operational incentive plan eligibility
  • Comprehensive benefits for eligible associates and family members
  • 401(k) program with company match
  • Travel discounts at Crescent-managed properties throughout North America
  • Career growth opportunities with a leading hospitality management company


ESSENTIAL JOB FUNCTIONS:

The Area Director of Sales and Marketing will develop, implement, and maximize the business plan with effective strategies through direct sales, digital marketing and revenue management. This person will ensure effective internal and external communications with clients, potential customers, associates, and ownership.

  • Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or termination when appropriate.
  • Ensure training programs are conducted regularly and Crescent standards of performance are met. Give guidance and counsel staff toward improvement. Insure sales and catering team is proficient in working with brand channels, Cvent, Wedding websites and more.
  • Compile and/or direct the preparation of reports pertaining to the operation of the hotel to include, but not limited to, the annual budget and business plan, monthly forecast, pace reports, action plans, production reports and weekly summaries.
  • Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets. Participate in local organizations to develop business such as Chamber and CVB.
  • Develop and conduct persuasive verbal sales presentations to prospective clients, to ownership and associates. Internally promote Crescent programs.
  • Prospect, entertain and meet in person and virtually with customers and clients, some of which will require travel.
  • Communicate both verbally and in writing to provide clear direction to the staff. Work with the digital and revenue team on promotions through third party channels.
  • Initiate preparation of computerized annual budget and business plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.
  • Organize and/or attend scheduled sales department and related executive team meetings. Participate in associate recognition and key community activities.
  • Perform any other job-related duties as assigned


REQUIRED SKILLS/ABILITIES:

  • 3 years of experience as a Director of Sales in a hotel is required.
  • Multi-property sales leadership experience is highly preferred.
  • Marriott and/or Hilton Brand Experience is highly preferred.
  • Local market (Santa Monica) experience is highly preferred.
  • Excellent leadership, communication, interpersonal, sales and closing skills.

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