Gentiva

Area Director of Business Development - Hospice

Gentiva$90K — $120K *
Macon, GA 31204In-Person
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in Healthcare Administration, Business, Marketing, or related field preferred
  • Minimum 3 years of direct sales experience in the healthcare service industry
  • 1+ years of healthcare sales leadership experience
  • Proven ability to lead teams and exceed sales quotas
  • Experience using CRM systems and referral tracking software
  • Prior experience with HomeCare HomeBase (HCHB) preferred
  • Top-performer with a track record of achieving growth goals in a metrics-driven environment

Responsibilities

  • Lead and mentor a team of business development representatives
  • Develop and implement territory-specific sales strategies
  • Identify and cultivate referral sources through community engagement
  • Analyze sales data and market trends to improve effectiveness
  • Provide regular field coaching and ongoing professional development
  • Maintain continuity with existing referral partners while pursuing new opportunities
  • Collaborate with internal teams to ensure seamless onboarding of new patients
  • Represent the company at community events to promote brand awareness

Benefits

  • Competitive Pay
  • 401(k) with Company Match
  • Career Advancement Opportunities
  • National & Local Recognition Programs
  • Teammate Assistance Fund
  • Medical, Dental, Vision Insurance
  • Mileage Reimbursement or Fleet Vehicle Program
  • Generous Paid Time Off + 7 Paid Holidays
  • Wellness Programs
  • Education Support & Tuition Assistance
  • Free Continuing Education Units (CEUs)
  • Company-paid Life & Long-Term Disability Insurance
  • Voluntary Benefits (Pet, Critical Illness, Accident, LTC)
Full Job Description
Overview

Drive Growth. Lead Teams. Make a Difference.

 

Are you a healthcare sales leader with a proven track record of driving referral growth, leading high-performing teams, and building strategic partnerships? We’re seeking an experienced Area Director of Business Development to lead sales strategy and manage a team of business development professionals across a defined hospice territory.

 

This high-impact role reports directly to the Area Vice President of Business Development and is responsible for driving census growth, optimizing sales performance, and developing new business opportunities in alignment with organizational goals.

 

What You’ll Do:
  • Lead and mentor a team of business development representatives, including hiring, onboarding, coaching, and performance management
  • Develop and implement territory-specific sales strategies to meet or exceed census growth and admission targets
  • Identify and cultivate referral sources through community engagement, physician relationship building, facility partnerships, and outreach
  • Analyze sales data, market trends, and referral patterns to improve effectiveness and strategy
  • Provide regular field coaching, joint sales calls, and ongoing professional development to your team
  • Maintain continuity with existing referral partners while actively pursuing new market opportunities
  • Collaborate with internal clinical, operational, and executive teams to ensure seamless onboarding of new patients
  • Represent the company at community events, industry conferences, and partner meetings to promote brand awareness and referral relationships
  • Monitor compliance with sales methodologies, performance metrics, and regulatory requirements
  • Support and implement short- and long-range growth goals aligned with company initiatives
About You Education:
  • Bachelor’s degree required (Healthcare Administration, Business, Marketing, or related field preferred)
Experience:
  • Minimum 3 years of direct sales experience in the healthcare service industry (Hospice, Home Health, DME, Palliative Care, or Post-Acute preferred)
  • 1+ years of healthcare sales leadership experience required
  • Proven ability to lead teams, exceed sales quotas, and build lasting referral partnerships
  • Experience using CRM systems, referral tracking software, and Microsoft Office (Excel, PowerPoint, Outlook)
  • Prior experience with HomeCare HomeBase (HCHB) preferred
  • A top-performer with a track record of achieving growth goals in a metrics-driven environment
  Other Requirements:
  • Valid driver’s license and auto insurance (travel required across assigned territory)
  • Ability to travel routinely within the area to conduct field visits, training, and partner development (up to 75%)
We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

  • Competitive Pay
  • 401(k) with Company Match
  • Career Advancement Opportunities
  • National & Local Recognition Programs
  • Teammate Assistance Fund

 

Additional Full-Time Benefits:

  • Medical, Dental, Vision Insurance
  • Mileage Reimbursement or Fleet Vehicle Program
  • Generous Paid Time Off + 7 Paid Holidays
  • Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
  • Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
  • Free Continuing Education Units (CEUs)
  • Company-paid Life & Long-Term Disability Insurance
  • Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

 

 

Apply TodayStep into a role where you can lead with purpose, innovate for growth, and build strong teams that change lives.

LocationGentiva

About Gentiva

Gentiva Hospice Careers

There has never been a more opportune time to join Gentiva Hospice, a leading provider in the healthcare sector dedicated to compassionate care and professional excellence. Gentiva Hospice offers a variety of job opportunities that enable professionals to contribute to meaningful work in a supportive and innovative environment.

Work You’ll Do

Join Gentiva Hospice’s team to assist in delivering top-notch care and support to patients and their families. This role is crucial in transforming the approach to hospice care through dedication, compassion, and cutting-edge practices. Lead with professionalism in a role that intersects healthcare expertise, leadership, and empathetic service. Gentiva Hospice provides a platform for professionals to drive significant impact in the hospice care industry. Engage with a diverse team of healthcare professionals to navigate the complexities of end-of-life care, ensuring every patient receives the highest standard of dignity and respect. Collaborate with over 10,000 dedicated employees across various interdisciplinary roles, all united in their commitment to patient care and family support.

Introducing Gentiva Hospice Employment Opportunities

Gentiva Hospice is building a robust workforce to support the growing need for specialized hospice care across the country. The company offers a range of positions from entry-level to senior leadership roles, ensuring a place for every skill level and professional aspiration.

Innovate in Your Role

At Gentiva Hospice, innovation is at the core of daily operations. Employees are encouraged to bring fresh ideas that enhance patient care and operational efficiency, ensuring the company remains at the forefront of the hospice care industry.

Develop Your Career

Gentiva Hospice is committed to the growth and development of its team. With comprehensive training programs, leadership development opportunities, and a commitment to promoting from within, employees have access to the tools needed to advance their careers and expand their professional capabilities.

Explore Benefits and Culture

Gentiva Hospice is proud of its inclusive culture that celebrates diversity and fosters a sense of belonging. The company offers competitive benefits, including health insurance, retirement plans, and paid time off, alongside continuous education and diversity training programs.

The Gentiva Hospice Commitment to Excellence

With a focus on leadership and innovation, Gentiva Hospice leads the way in developing industry standards for quality care and ethical practices. The collaboration of skilled professionals through networking and teamwork ensures that the company can overcome challenges and continue to deliver exceptional service to patients and their families.

Stay Connected

Join the Gentiva Hospice Team

Explore open positions that match your skills and interests. Gentiva Hospice seeks passionate, curious, and solution-driven team players for its various job openings.

SEARCH GENTIVA HOSPICE JOBS

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