American Airlines

Analyst/Sr Analyst, Customer Insights and Analysis

American Airlines • $80K — $95K *
Fort Worth, TX 76137In-Person
Hospitality & Recreation
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience/training
  • 3 years related work experience
  • Experience with SQL and Tableau
  • Experience in Marketing, particularly customer experience and/or communications
  • Master's degree (preferred)
  • Analytical experience in the Travel Industry (preferred)

Responsibilities

  • Collaborate with commercial teams to integrate customer data into processes and campaigns.
  • Develop strategies for improving customer engagement through personalization.
  • Manage and implement testing structures to meet engagement goals using analytics tools.
  • Identify and work with external vendors to enhance customer services.
  • Promote the use of AI tools for better customer data utilization within the revenue organization.
  • Present analytical insights and updates to stakeholders, including senior leadership.
  • Evaluate and make recommendations on marketing channel options for campaign expansion.

Benefits

  • Travel perks allowing access to over 365 destinations worldwide.
  • Comprehensive health benefits from day one, including dental, vision, and mental health support.
  • Robust wellness programs to support personal health goals.
  • 401(k) program with employer contributions after one year.
  • Additional perks like pet insurance and discounts on travel and entertainment.
Full Job Description
9/18/26

Location: DFW Headquarters Building 8 (DFW-SV08)
Cities: Fort Worth - TX
Requisition ID: 88115

Job Description

What you'll do

  • Collaborates with multiple groups within the commercial organization to incorporate customer data in our processes, products and campaigns.
  • Develops strategies to deepen engagement with customers through personalization and two-way dialogue.
  • Manages, develops, and implements a test & learn structure in order to meet and exceed engagement objectives, including utilizing various analytics/visualization platforms to evaluate results (Adobe Analytics, Mosaic, Tableau etc.).
  • Identifies and collaborates with external vendors to support customer advancement.
  • Champions the adoption and correct implementation of Gen AI and Agentic AI tools and techniques that leverage customer data in the revenue organization.
  • Presents analyses updates to all key stakeholders, including senior leadership.
  • Understands and assesses opportunities to leverage upcoming technology changes.
  • Reviews AA's marketing channel options (advertising placements on aa.com, email, mobile app etc.) and makes recommendations for campaign and communication expansion.
  • Develops and communicates customer segmentation best practices with the broader commercial organization
  • Leads the design, development and implementation of advanced analytics insights and solutions that generate customer value and growth for American


All you'll need for success

Minimum Qualifications- Education & Prior Job Experience
  • Bachelor's degree or equivalent experience/training
  • 3 years related work experience
  • Experience with SQL and Tableau
  • Experience in Marketing (particularly customer experience and/or communications)


Preferred Qualifications- Education & Prior Job Experience
  • Master Degree
  • Analytical work in Travel Industry

Skills, Licenses & Certifications
  • Advanced proficiency in Microsoft Excel and PowerPoint
  • Strong organizational skills
  • Ability to balance multiple projects concurrently
  • Knowledge of the latest marketing trends
  • Excellent leadership, communication, creative thinking, analytical and problem-solving skills
  • Ability to move projects forward without deadlines as well as effectively work under tight time constraints
  • Ability to work cross-functionally and effectively communicate and work with diverse business groups
  • Knowledge and understanding of customer data and customer interactions specific to the airline
  • Knowledge and understanding of customer experience and management best practices across industries
  • Ability to develop creative solutions and innovative strategies to drive real business results
  • Ability to drive innovation


What you'll get

Feel free to take advantage of all that American Airlines has to offer:
  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more.
  • Wellness Programs: We want you to be the best version of yourself - that's why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more


Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life's journey? Feel free to be yourself at American.

About American Airlines

US Airways provides international and domestic air transport in the United States. It is owned by the American Airlines Group. US Airways utilizes a fleet of 343 mainline jet aircrafts, along with 278 regional jet and turbo-prop aircrafts operated by contract and subsidiary airlines under the name US Airways Express. It was originally established as All American Aviation.It operates an airline network with 193 destinations in 24 countries in North America, South America, Europe, and the Middle East. It also operates the US Airways Shuttle, a US Airways brand which provides hourly service between Boston, New York City, and Washington, D.C.As of October 2013, US Airways employed 32,312 people worldwide and operated 3,028 daily flights.US Airways is a member of Oneworld, and it currently operates along with American Airlines as a result of a merge between the two holding companies of these airliners.US Airways was established in 1973. It operates hubs at Charlotte/Douglas International Airport, Philadelphia Inte...

American Airlines Careers

Join the dynamic team at American Airlines, a leader in global aviation and an innovator in the airline industry. With a wide range of job opportunities, American Airlines is the perfect place to advance your career, offering roles that cater to a variety of skills and professional interests. Work You’ll Do At American Airlines, you will be part of a team that is dedicated to providing world-class service and shaping the future of travel. Our employees enjoy a culture of collaboration and respect, where diversity and inclusion are celebrated. With American Airlines, you can contribute to a legacy of innovation and leadership in the skies. Transform Your Career American Airlines is not just a company; it's a community where you can grow your career through a robust suite of professional development and diversity training programs. Our leadership is committed to nurturing talent and recognizes the value of each individual’s growth. Join a team that leads with integrity and a passion for progress. At American Airlines, your career trajectory is bolstered by our commitment to innovation and excellence in the aviation industry. Internship Opportunities Kickstart your career with an internship at American Airlines. Gain invaluable industry experience, build your resume, and make connections that will propel your professional life. Our internships offer hands-on experience in a variety of departments, helping you discover your path in the aviation industry. Benefits of Working With Us American Airlines places immense value on the well-being of its team members. Employees enjoy competitive benefits including health, dental, and vision insurance, employee discounts, and flexible spending accounts. More than just perks, our benefits are designed to support your life, both at work and at home. Explore Job Opportunities Whether you’re looking to enhance your career in engineering, customer service, or leadership, American Airlines has a position that will match your skills and passions. We are continuously hiring and looking for motivated individuals who are ready to take their careers to new heights. Stay Connected Join Our Team Search open positions that align with your skills and interests. We are looking for passionate, curious, and solution-driven team players. SEARCH AMERICAN AIRLINES JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at American Airlines.
Learn more about American Airlines
Size
123,400 employees
Market Cap
$8 billion
Industry
Aerospace & Defense
Net Income
-$8.8 billion
Founded
1930
5 Year Trend
-5.7%
Revenue
$17.3 billion
NASDAQ
AAL
* Ladders Estimates

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